Getting Your Board on Board – Feeling anxious about telling your Board you need a Twitter strategy? Is your Board skeptical of the value and return on investment social media can provide? Or, do they have unrealistic expectations that you’re going to sign up on Facebook today and raise $1 million tomorrow? Either way, get the information you need to manage your Board’s expectations around social media. Find out the best ways to present the value and tangible benefits of social media to get your Board on-side.
3. CanadaHelps.org
What is CanadaHelps?
A public charitable foundation that provides accessible and
affordable online technology to both donors and charities.
For Charities
A cost-effective means of raising funds online.
For Donors
A one-stop-shop for giving.
CanadaHelps is a charity helping charities.
7. So-cial Me-d-ia
[soh-shuhl mee-dee-uh]
Social media is media designed to be disseminated through social
interaction, created using highly accessible and scalable
publishing techniques.
Social media uses Internet and web-based technologies to
transform broadcast media monologues (one to many) into social
media dialogues (many to many).
It supports the democratization of knowledge and information,
transforming people from content consumers into content
producers.
Stolen from Wikipedia
24. Are you doing it right?
Successful results are cumulative and
they take time and effort.
25. 49%
more likely to give than
one who was
dissatisfied with the
overall experience
A visitor who is satisfied
with their experience
with a nonprofit
website is
36. Who’s Giving Online?
The most
significant
characteristic
associated with
online giving is
higher education.
Silent
Generation
15%
Baby Boomers
52%
Gen X
30%
Millennials
3%
37. 16+ million users in Canada
29.4%
29.2%
18.4%
16.3%
5.2%
Percentage of Users by Age Group
Aged 18-24
Aged 25-34
Aged 35-44
Aged 45-59
Aged 60+
43%
57%
5,500,000 6,000,000 6,500,000 7,000,000 7,500,000
Male
Female
By Gender
38. 11th most visited site in Canada
Most active users age range 25-34
With 35-44 year-olds trailing right behind
45+ and <24 are under-represented
46. People are sharing and chatting more online
than offline.
• More than 5 billion pieces
of content (web links, news
stories, blog posts, notes,
photo albums, etc.) shared
each week on Facebook.
• There are over 40 million
items shared on Twitter.
65. Credits
Ladder of engagement: adapted from Beth Kanter
Internet Statistics: Internet World Stats
Facebook Statistics: Facebook Ads
Blackbaud Index of National Fundraising Performance, April 2009
ForeSee Results - Nonprofit Website Survey, Spring 2009
Chronicle of Philanthropy, May 2009
DonorTrends, 2005
2006 donorCentrics Internet Giving Benchmarking Analysis
Jakob Lodwick by Zach Klein (http://www.flickr.com/photos/zachklein/4263395/)
Pedrosimoes7 - Exchanging life experience (http://www.flickr.com/photos/pedrosimoes7/3717536433/)
Solitaire Miles - Torch and Jazz (http://www.flickr.com/photos/cunisdiabolis/476325171/)
dave_mcmt - CCDHS Classroom, Miles City (http://www.flickr.com/photos/dave_mcmt/187432802/)
AnyaLogic - coffee talk (http://www.flickr.com/photos/anyalogic/2315310261/)
The first few steps by Wildxplorer (http://www.flickr.com/photos/krayker/3089031277/)