The game of fundraising and community engagement seems to be constantly shifting. New tools, new trends, new challenges all seem to be vying for attention, and charities are being held to account for every penny spent and every hour worked and volunteered. How do you tie together traditional fundraising with the brave new world of fundraising and campaign-building online? Learn why online giving is an extension of everything you already know, and why most of us could improve both our online and offline fundraising using techniques that are as ‘old as the hills’. Finally, discover why online fundraising actually emphasizes the need for proper and targeted traditional offline fundraising, marketing, and communications.

1. Everything Old is New Again:
The Fundamentals of Fundraising in
the Digital World

7. Everything Old is New Again:
The Fundamentals of Fundraising in
the Digital World

9. Fundraising 1.0
Event
s
Direct
Response/
Annual
Major &
Planned
Gifts
Services
&
Members
Online
Fundraising & Revenue
Programs
Telephone
Mail
In-Person
Prospects
E-mail?

10. Fundraising 2.0
Event
s
Direct
Response/
Annual
Major &
Planned
Gifts
Services
&
Members
Fundraising & Revenue
Programs
Telephone
Mail
In-Person
Prospects
Online

13. EVERYTHING OLD IS NEW AGAIN
STEP ONE

14. Be a
good
fundraiser

15. Build a
Campaign

18. Tell a compelling story.
What’s your story?

23. EVERYTHING OLD IS NEW AGAIN
STEP TWO

24. Be a good
fundraiser.
Be a better
marketer.

28. EVERYTHING OLD IS NEW AGAIN
STEP THREE

29. Let go

32. Keep your messaging
strong, consistent.

34. EVERYTHING OLD IS NEW AGAIN
STEP FOUR

41. Make
mistakes…

42. …get
data