How do we get beyond "blah blah blah?" How can non-profits use the web to get more done -- instead of drowning in chatter, overload, and distraction? How do we empower our supporters to participate and engage in depth, instead of just talking at them? How do we use the web as a smart collaboration engine, instead of just another communications medium? In this keynote presentation and discussion, Matt Thompson, Chief Storyteller for the Mozilla Foundation, will share what he's learned from successes and failures in the space. His new mantra -- "think small, do less, work open" -- is a six-word manifesto for organizations seeking smarter collaboration, greater focus and agility, and reduced mental clutter and transaction cost. In a world of overflowing inboxes and shrinking attention spans, content is no longer king -- meaningful engagement and participation is. So what can we learn from how leading organizations are using open web tools and thinking to let their audiences in, tap greater human potential, and unlock hidden superpowers? Join us for a lively exploration into where the web is headed.

1. The Open Manifesto
Matt Thompson, Mozilla
@OpenMatt
www.openmatt.org

4. How has the
conversation evolved?

5. “digital revolution!”

7. blah
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9. sober re-evaluation

10. separating hype from reality

11. “the soft, squishy
human stuff”

12. blah
blah blah blah
blah
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blahblah blah blah
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13. Content is no longer king.

14. Meaningful engagement
& participation is.

15. How do we move from
communication
to collaboration?

16. Technology is not interesting --
our mission is.

17. The web won’t
save the world.

18. But smarter
collaboration will.

19. ?

21. “sign our petition!”

22. “give us money!”

23. “sign our petition!”

24. “give us money!”

25. “sign our petition!”

26. “give us money!”

27. “sign our petition!”

28. “give us money!”

31. 400 staff
20,000 contributors

34. ?

35. 5 big questions

36. ?
1) How do we use the web to
enable smarter
collaboration in our orgs?

37. collaboration
communication

38. ?
2) How do we extend that
collaboration beyond the
walls of the organization?

40. ?
3) How do we instil relentless
focus as a core value?

41. ?
4) How do we become
more agile?

42. ?
5) How do we make it fun?
:)

43. ?

46. Think small.
Do less.
Work open.

47. The Open Manifesto

48. Think small.

49. start
here

50. The Minimum Viable Product
(MVP)

51. Do less.

52. “dances with hedgehogs”

53. focus
here

54. Work open.

58. making it easier for
others to help us

59. Think small.

60. 1) Going deep vs. wide.
Focus on empowering small
groups of people to do big things.

61. 2) The MVP:
“Minimum Viable Product.”
What’s the least we can do?

62. 3) Rapid prototyping
Continuous iteration and
baby steps

63. 1) Going deep vs. wide.

64. you

66. “mavens” “cream of the crop”
activists
community
members
volunteers
colleagues
investors
partners
donors
friends & early adopters
family

67. design for participation

69. empowering small groups
to do big things
+ = AWESOME
geeks innovators in
other spaces

71. “hybrid innovation”
+ =
developers filmmakers “the future of
web video”

72. “hybrid innovation”
+ =
developers educators webmaking for
kids

73. “hybrid innovation”
+ =
developers learning & new ways to
assessment recognize skills
specialists

74. “hybrid innovation”
+ =
developers journalists open source
news innovation

77. 2) The MVP:
“Minimum Viable Product.”
What’s the least we can do?

80. what’s the least amount of work
we can do....
...to deliver a small amount of
incremental value quickly?

81. what’s out of scope
for “version 0.1?”

82. Make lists of good ideas
you’re not going to do.
(Yet.)

83. Projects! Tools!
Events!

84. Projects! Tools!
Events!
about news support

85. Projects! Tools!
Events!
about news support
partners donate! social
media
gallery “get involved”

86. Projects! Tools!
Events!
about news support
partners donate! social
media
gallery “get involved”
newsletter

87. “Minimum Viable Product:”
What’s the least we can do
for version 0.1?

88. Projects! Tools!
Events!
about news support
partners donate! social
media
gallery “get involved”
newsletter

90. 3) Rapid prototyping
Continuous iteration and
baby steps.

91. The act of making something
changes our understanding of
what we’re trying to make.

92. The act of
making
something
changes our
understanding
of what we’re
trying to make.

94. design a little.
build a little.
test a little.
(rinse and repeat)

95. Agility
is King.

97. Think small.
Do less.
Work open.

98. How do we make
relentless focus
a core value?

100. How do we focus our digital
strategy on the sweet spot?

101. The Hedgehog:
passion | skills | resources
Jim Collins, From Good to Great

103. passion

104. passion
skill

105. passion focus
here
skill resources

106. passion
skill resources

107. Have the courage to say
“no thank you”
to what doesn’t fit

108. Bad Idea Detector!

109. “It seemed like a good idea
at the time...”

110. passion
x x
skill x resources

111. passion
x
skill resources

114. Think small.
Do less.
Work open.

117. “transparency”
for its own sake

118. Making it easier for
others to help you.

119. Making it easier for
others to help you.
(Inside and out.)

120. Work open
• Faster, smarter, easier collaboration
• Eliminate dumb collaboration cost and
barriers
• Working in the open. Pushing out of email
and into the cloud.
• "Collaborative flow." Everyone rowing
together.
• Empowerment and self-service.

121. June 23 - Sep 23

122. ?

123. 1) Open meetings.

127. 2) Open planning.

130. 3) Open documents &
resources

134. 4) Open testing & QA

138. “The 17,394 things Mozilla is working on”

140. 5) Open collaboration
and empowerment

145. Key Takeaways:
• The tools are dead simple

147. wikis
blogs
etherpads
Twitter
How-To’s community
calls
public chat

148. the world’s greatest
Knowledge Management
System already exists!

149. Key Takeaways:
• The tools are dead simple
• Automate or eliminate transaction cost

150. Key Takeaways:
• The tools are dead simple
• Automate or eliminate transaction cost
• Design for self-service & empowerment

151. Key Takeaways:
• The tools are dead simple
• Automate or eliminate transaction cost
• Design for self-service & empowerment
• Test early and often

152. Key Takeaways:
• The tools are dead simple
• Automate or eliminate transaction cost
• Design for self-service & empowerment
• Test early and often
• Start with the stuff that’s easy

153. ? 25%
50% easy!
25%
closed /
private

154. 25%
50%
25%
“What would happen if this
information fell into the right hands?”

155. Key Takeaways:
• The tools are dead simple
• Automate or eliminate transaction cost
• Design for self-service & empowerment
• Test early and often
• Start with the stuff that’s easy
• The biggest benefits are internal

156. “the inside-out paradox”

157. The best internal communication
is PUBLIC communication

158. Key Takeaways:
• The tools are dead simple
• Automate or eliminate transaction cost
• Design for self-service & empowerment
• Test early and often
• Start with the stuff that’s easy
• The biggest benefits are internal
• Start today. Don’t ask permission.

159. Think small.
Do less.
Work open.

160. The Open Manifesto
Matt Thompson, Mozilla
@OpenMatt
www.openmatt.org

161. ?