Here's version four, with ten new partnership examples from both big brands and startups. Read more at: http://www.startupgrowthguy.com/10-more-killer-strategic-partnership-examples-v-4/.

1. 10 KILLER STRATEGIC
PARTNERSHIP EXAMPLES
v.4
@DisruptiveDave
Startups and big brands doing it right
by leveraging shared audiences.
READ ON

3. A true win-win? 150,000 baristas (initially) will
receive Spotify Premium (good quick injection of
paid users!) and spin up custom in-store playlists,
while Starbucks loyalty card members will now
have special Spotify access and rewards.
Spotify & Starbucks

4. Twitch & Boiler Room
In what is primarily a distribution deal,
the underground live music collective
joins the streaming video service to
expand its exposure and reach.

5. Squarespace & Bandsintown
Continuing to expand its feature ecosystem,
the popular website builder brought in the
premier concert notification and artist
tracking app, allowing users to easily add a
Bandsintown widget to their websites.

6. BandPage & Rhapsody
The streaming service will integrate key data from
BandPage into its service, delivering relevant band
information – tour dates, merchandise, exclusive
offers – to listening fans.

7. Macys & zTailors
The venerable department store, in a push
to accommodate digital-first customers, is
offering on demand tailor service via
zTailors for items purchased online.

8. Netflix & Marriott
A first-ever for Netflix, the streaming
television service will be featured in-room
at multiple Marriott hotel properties.

9. New Balance & Runkeeper
The footwear brand partnered with
Runkeeper, a community and tracking app, to
created MyNB, a custom rewards program.
T

10. Universal & Marriott
Two
of
the
biggest
brands
in
their
respec3ve
industries
joined
together
for
a
global
marke3ng
partnership
that
will
include
exclusive
performances
by
established
and
emerging
recording
ar3sts,
branded
video
series,
social
content,
music
downloads,
3cket
offers
and
more.

11. Airbnb & Realtor.com
The real estate website will now include Airbnb
listings next to its for-sale homes so prospective
customers can “try before they buy”.

12. Yelp & Hipmunk
The business review site has, for the first
time, offered its users an easy way to book
hotel rooms right from its website with the
help of Hipmunk, a travel search service.

13. Co-founder, BoomboxFM
Head of Growth, Audiokite Research
Dave Marcello
startupgrowthguy.com
@DisruptiveDave