The document discusses the future of customer relationships and how digital technologies are changing customer service. It suggests that as resources become more digital, companies will move away from reactive customer service handled by humans and instead provide proactive digital customer service without complaints. However, the document also argues that for customer relationships to be successful, digital technologies will need to incorporate more human qualities as humans have become more digital.

5. When something becomes scarce,
it becomes valuable

7. ◊

26. @

30. The Future of Customer Relationships?
!
!
DIGITAL!

33. Digital First
!
Online AND Offline

57. The end of reactive customer service

58. Towards a world without customer complaints

76. A scary evolution

77. Associated Press is automating journalism

79. Do we still need humans in a customer relationship?

85. The consequence of
the digital transformation?
!
!
The HUMAN TRANSFORMATION

99. The Future of Customer Relationships?

104. Humans have become digital,
now it is time for digital to become human

105. www.stevenvanbelleghem.com
@StevenVbe