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Business to Business (B2B) in Monywa - Value Chain
1.
2. Content
1. Value Chain
2. Concepts to Manage Values
3. Logistics Process & Distribution
4. Production Management
5. Supply Chain Planning
6. Integrated Value Chain Management
7. Value Chain Management Methods
4. Many business turnaround situations can be planned in four
phases; Structure, People, Process & Strategy
Structure1
2
3
4
People
Process
Strategy
Align structure with the needs of
the business and customers
Hire, develop and retain world-
class talent.
Build processes that drive
efficiencies and focus on delivering
value to customers.
Now that we are winning, start
thinking longer term.
9. Value Chain
Raw Material Finished Product
What transforms raw materials
into a Finished Product ?
1
10. Value Chain
1. Create Value
2. Conformance
3. Perceived Value
4. Raw Materials For Purchase By A
Consumer.
11. Value Chain
1. Integrate Communication
2. Increase Cooperation
3. Production Chain
4. To Decrease Delivery Times
5. Reduce Inventories
6. Increase Customer Satisfaction
17. The Value Chain was further enhanced towards
1. Cross-company-orientation
2. Network-orientation
18. Procurement Production Distribution Sales ProcurementSales
Value chains of
multiple suppliers
Value chains of
multiple customers
Value Chain considered in the study
Company-internal value chain
Distribution Production
Support functions Support functionsSupport functions
19. Procurement Production Distribution Sales ProcurementSales
Support SupportSupport
Material flow Information exchange Financial flow Central information control
Value Chain-internal Financial Flows between Separated Legal Entities not Considered
Sales
locations
Production
location
Production
location
Production
location
Sales
locations
Procurement
locations
Distribution locations
Transportation
lanes/
Value chain networks
of multiple suppliers
Company-internal value chain network Value chain networks
of multiple customers
20. Four aspects should be mapped in the
Value Network
1. Money
2. Goods & Services
3. Information
4. Intangibles
21. Concepts to Manage the Value Chain
Three research areas :
1. Concepts to manage values in the value chain
2. Concepts to manage demand in the value chain
3. Concepts to manage supply in the value chain
22. Procurement Production Distribution Sales
Support functions
Concepts to Manage Values
• Financial Accounting
• Profile and Cost Controlling
• Value-based Management
Supply Demand
Value
Chain
Value
Focus
Concepts to Mange Supply
• Logistics Management
• Production Management
• Procurement and Sourcing
• Supply Chain Management
Concepts to Manage
Demand
• Micro-economics
• Sales and
Marketing
• Revenue
Management
Value
Focus
Management Concepts in the Value Chain
24. Concepts to Manage Values
1. Financial Accounting
2. Profit and Cost Controlling
25. OPERATING PROFIT
OPERATING EXPENSES
PRODUCT VARIABLE
COST (PVC)/COGS
REVENUE
Gross Sales
Less Discount & Allowances
= Net Revenue
Less Product Variable Cost /COGS
= Net Revenue
Less Total Operating Expenses
= Operating Profit
26. Major contributors to business health and growth are Leverage Points relating to volume and
revenues.
Examples of Volume Drivers:
• Quality
• Pricing
• Advertising
• New Products
• New Brands
• Distribution Systems
• Customer Service
• Merchandising
• Channel Development
• Organization
• Functional Support
• Operating Knowledge
• Packaging Consumer Activity
• Media
• Promotions
• Merchandising
• Public Relations
• Special Events
Consumer Activity
• Ordering
• Delivery
• Merchandising
• Joint Promotions
• Customer Services
27. Product Variable Cost (PVC) – Leverage Points like Quality, Purchasing and
Manufacturing Efficiency, play a major role.
What other leverages would you consider important for your market?
30. 6. Loading on board
Sea transport
7. Discharging from sea -going vessel
9. Storage at stevedore’s premises
12. Transport to buye
r
Shipper Consignee
Forwarder Forwarder
Trucker Trucker
Warehouser Warehouser
Customs Customs
Stevedore Stevedore
Port, Carrier, Port
LOGISTICS PROCESS
(TRANSPORT CHAIN)
31. Suppliers
Raw material
Sub-assemblies
Manufactured
Parts
Packaging material
Inbound
Materials flow
Outbound
Finished
goods
Inventory
in the field
Work
in
Process
Producti
on
Finished
goods
Customer
Other
Equipment
Manufacturers
End Users
Government
Materials Management
Manufacturing and Supply Service
Physical Distribution Management
Customer Service
Logistics
Transit Depot Intermediary
COMPONETS OF LOGISTICS
32. Logistics Management
Inbound/
Procurement
Logistics
(For goods received)
Production
Logistics
(Logistics within
production)
Outbound/Distrib
ution Logistics
(For finished goods)
Disposal and Reverse Logistics
(Disposal, recycling, returns)
Supplier Customer
35. Production
= transformation of
input materials
Output
product
Human
Resources
Machinery
Resources
Input
products
Production Working System
Production working system structure
Production
Management
39. Procurement Production Distribution Sales
Long-
term
mid-
term
short-
term
• Materials program
• Supplier selection
• Cooperations
• Plant location
• Production systems
• Physical distribution
structure
• Product program
• Strategic sales
planning
• Personnel
planning
• Material
requirements
planning
• contracts
• Personnel
planning
• Ordering
material
• Master
production
scheduling
• Capacity
planning
• Lot-sizing
• Machine
scheduling
• Shop floor
control
• Distribution
planning
• Warehouse
replenishment
• Transport
planning
• Mid-term sales
planning
• Short-term
sales planning
Flow of Goods Information Flows
Supply
Chain
Planning
Matrix
40. Procurement Production Distribution Sales
Strategic Network Design
Master Planning
Demand Planning
Demand
Fulfillment & ATP
Purchasing &
Materials
Requirements
Planning
Production
Planning
Distribution
Planning
Scheduling Transport Planning
Long-term
Mid-term
Short-term
41. Procurement Production Distribution Sales
Supply Demand
Value
Chain
Value
Focus
Value Chain Management Scope
Value
Focus
Comparison of management concepts in the value chain
Focus on total profits with given demand and supply
Focus on supply cost minimization with supply
volume decisions based on given demand
Focus on turnover
maximization
with sales volume
and price
decisions based
on given supply
Concepts Comparison
43. Integrated Value Chain Management
Value Chain management is the integration of
demand, supply and value decisions from
sales to procurement using strategy, planning
and operational processes.
48. Value Chain Management Methods
Value Chain
Management Method
Categories
Simulation Optimization
Analysis and
Visualization
Reference
Analyze and
visualize future
state to support
decisions
Value Chain management method categories
Compare with a
good state
Comparison of
different future
states
Calculation of best
future state
49. Impact of VCM on Effectiveness of Company’s Operation
Company A
Process
A
Process
B
Process
C
Process
D
Process
E
99% 99% 99% 99% 99%
Total Effectiveness = (99%) x (99%) x (99%) x (99%) x (99%) = 95%
Company B
Process
A
Process
B
Process
C
Process
D
Process
E
95% 95% 95% 95% 95%
Total Effectiveness = (95%) x (95%) x (95%) x (95%) x (95%) = 77%
50. Value Chain Process Improvement
Improve Quality
Eliminate Waste
Reduce Lead Time
Reduce Total Costs
51. 1. Reach more customers
2. Reduce costs
3. Improve cash flow
4. Increase sales more rapidly
5. Focus on area of expertise
Value Chain Benefits
52. The Basic
Supply Chain
Finance Flow
Supplier
Raw material packaging
warehouse Manufacturer
Manufacturer warehouse
Retailer warehouse
Retailer
PhysicalFlow
53. Infographics
Process
1 Selection the Topic
2 Surveying & Researching
3 Gathering
the Data
4 Analyzing the Data
5 Finding the Narrative
6 Sketching the Idea
7 Editing
8 Designing
9 Testing
10 Completing the
Infographic
55. Value Chain Strategy, Planning and Operations
Value chain strategy is the integration of business
design and business rule decisions in the value
chain
56. Procurement Production Distribution Sales
Support functions
Procurement
Strategy
Production
Strategy
Distribution
Strategy
Sales
Strategy
basis
Business design and business rules
Procurement
Planning
Production
Planning
Distribution
Planning
Sales
Planning
Stable framework
Volumes and Values
Purchase Order
Management
Production
Scheduling
Distribution
Scheduling
Sales Order
Management
basis
Value
Chain
processes
Value chain
strategy
Value chain
planning
Value chain
operations
Negotiation &
collaboration
Negotiation &
collaboration
Reference Optimization Simulation Analysis & VisualizationMethods
Value Chain Management Framework