In this presentation I talk about how I intend to develop my personal brand and what some of my goals are.

1. Developing My
Personal Brand Canvas
By: Myawa Kirk

2. Arena
❖ I would like to work in the sports industry in
the near future because I’ve always had a
passion for both basketball and football.
Since a little girl I have always been drawn
to sports in general because of my
competitive drive. I eventually would like to
have an opportunity to work for either of the
three NBA teams located in my home state
of Texas. Originally from Dallas, I have
been to several Mavericks games and have
had a very fun experience but I personally
feel like none of my experiences have been
unforgettable. With my experience, work
ethic and my love for the game of
basketball I will make it a responsibility to
make more memorable nights for both
season ticket holders and game to game
fans.

3. Identity
❖ I am a woman that is looking to
make a breakthrough in the male
dominant field of sports. I am to
not make my career about
gender but about my will to make
a difference. I am an unique
individual because I am highly
motivated by success and if I
have to endure a challenge to
succeed then the challenge
remains my focus until its
completed.

4. Skills
❖ Communication
❖ Self-Motivation
❖ Leadership
❖ Problem Solving
❖ Team Oriented
❖ Responsible
❖ Flexible
❖ Certified in Microsoft Office

5. Profession
❖ My approach to work would be to
make sure I strive to make the
company better while also
exceeding in personal goals and
milestones. What I want to do
better than others is show the
organization that I work for that I
will put the company goals before
my personal milestones because
I feel that it will show them that I
am serious about my position
with them.

6. Credentials
❖ If my future employer were to
look at my past work and school
attendance then they would see
that I am very reliable when it
comes to being available. I also
have multiple people from
different stages in my life that are
willing to vouch for my ability to
lead by example, follow through
on promises and manage tough
tasks.

7. Promise
❖ A promise that I would like to
make for any future employer
would be that, If they are willing
to take a chance on me, I
promise to be dedicated to the
job with no drama in the
workplace. I promise to be
dependable for everyone that
may need my help in the
organization and I also would like
to promise them that I will give
them my very best on every
assignment.

8. Positioning
❖ The first impression that I am
trying to make for future
employers would be for them to
think of me as someone that is a
reliable asset to the company. I
think me being reliable is what
will set me apart from my
competition. Others should hire
me because I aim to not just put
money hunger for money take
over the needs of the company
that are within my reach.

9. Audience
❖ When discussing my audience I
think that any sports organization
or sports fans would need to
know me. Sports is something
that all three of us have in
common and we all will be in
similar locations like the sports
team arena. Though the fans
engage into many things outside
of work I think that sports are
something that is included in their
hobbies.

10. Networking & Marketing
❖ I intend to gain the attention of my
future employers by building up
my online reputation so when they
do notice me I will already be
established in a sense of what I
want my character to be in the
sports industry. Some content that
I will post online to in turn provide
value to my audience would be
things that interest them like
sporting events. I think that I can
create a strong bond by making
the audiences experience better
at these events so that is what I
will aim to do.

11. Competitors
❖ When thinking about who I would
be competing against for a job I
can help but think that I could be
in competition with not only recent
graduates from all over the world
that have the same dreams as I
do but from existing employees
that are looking to stay in that
position and avoid being replaced.
When comparing the competition I
think experience plays a major
role into what future employers
are looking for in a candidate so I
need to make sure I find places to
get my experience from.

12. Professional Development
❖ Somethings that I feel as if I could improve on would be what I post
online. Most of the content posted online is from when I was in high
school and most of it is immature and unprofessional. A few skills that I
need to develop would be my communication skills over the internet. I
don’t always look to start a conversation with someone online and I think
that, that may have to change if I really want to clean up my online
reputation. I will use Hootsuite to clean up my reputation online and I will
continue to monitor my brand for the next year and a half until I graduate.

13. Goals
❖ What I intend to achieve by building a better online reputation is
recognition. With recognition it will help future employers get a glimpse of
what I am like and what some of my goals are. I am seeking to grow my
brand awareness and improve my professional image. I know that
building my online brand is important and I intend to do this not only to
make myself more appealing but to also get rid of the negative image
that I already have online.

14. References
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XmYSlYrupL8/info.
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