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Speak Like A PRO MARKETER
Dr. Marwan Medhat
Pharmacist, Transformational Trainer
Holistic Life Coach,
Award Winning Public Speaker
Dr.Mahmoud Bahgat
Founder of the Marketing Club
Speak Like A PRO
MARKETER
Agenda
Why Public Speaking
9 Characteristics of Effective
Public Speakers
Why Important?
Why Important?
You Speak to entertain, inspire or to inform.
When you stand and speak, you’re not a marketer
anymore. You’re a public speaker.
You have a message that is important to come
across. Mastering public speaking skills will help
you deliver your message more efficiently.
Characteristics of Effective
Public Speakers
9 Characteristics of Effective
Public Speakers
• Confidence
• Passion
• Be Yourself
• Body Language and Voice Modulations
• Keep it Short and Sweet
• Connect with your Audience
• Paint a Picture Through Storytelling
• Repetition
• Don’t Just Practice, Practice, Practice
1- Confidence
1- Confidence
According to a study published by the University of
Wolverhampton “A highly confident speaker is
viewed as being more accurate, competent,
credible, intelligent, knowledgeable, likable, and
believable than the less confident uncertain
speaker.
Overcoming Stage Anxiety
Overcoming Stage Anxiety
• Change the title of Anxiety into Excitement.
• Change the focus from ‘Am I likable?’ to ‘What
Value Am I adding to the Audience?’
2- Passion
2- Passion
In order to really communicate to people through
speech, you need to have passion about your
subject. Without passion, your speech is
meaningless.
You need to express a level of sincerity in your
emotion when communicating to your audience if
you want them to be moved by your presentation.
3- Be Yourself
3- Be Yourself
People always can tell the difference between
someone who’s faking his/her performance and
someone who’s comfortable into his own skin.
People who are authentic are most trustworthy and
likable. So your message will definitely go through
easier if you just decide to be yourself.
4- Body Gestures and
Voice Modulations
55 %
38%
7%
Communication
Body Language
Voice Modulation
Words
4- Body Gestures and
Voice Modulations
• Most presenters focus only on the data presented.
While the data represents only 7% of the
communication channel of any message delivery.
• To maximize the delivery and the impact of your
message, mastering the body language, such as hand
gestures and facial expressions, and Vocal
Modulations, is a must.
5- Keep it Short and Sweet
5- Keep it Short and Sweet
If you’re only given 30 minutes to speak,
don’t force yourself to fill the entire time allotted.
Say what you need to say and use any remaining
time for questions or to let your audience out a
little early.
6- Connect With Your Audience
6- Connect With Your Audience
The best ways to connect with your audience are;
• Tell stories
• Be aware of your target audience
• Know the energy in the room
• Be Willing to poke fun at yourself
• Work on your non-verbal body language
7- Paint a Picture with
Storytelling
7- Paint a Picture with
Storytelling
• The best presentations don’t feel like presentations,
they are simply stories told
by people with interesting experiences.
• You can include stories of your own experiences,
or use classic stories to bring context to your speech.
Martin Luther King was a master at establishing a historical
context for his message.
Take a look at some of the most inspirational TED Talks.
TED Talks, in general, are extremely story driven,
and that is one of the reason they’re so popular.
8- Repitition
8- Repitition
In order to employ repetition in your presentations,
determine what you want your audience to take
away from your speech. Say it. Say it again. And
then say it a third time just in case anyone missed it
the first couple of times.
9- Don’t Just Practise, Practise,
Practise
9- Don’t Just Practise, Practise,
Practise
Practicing will help to make you feel more
confident, and appear more authentic, thus
creating a better opportunity to connect with your
audience.
Click Below to
Connect

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Speak like a Pro Marketer (15th Alex Marketing Club) by Dr.Marwan Medhat

  • 1. Speak Like A PRO MARKETER Dr. Marwan Medhat Pharmacist, Transformational Trainer Holistic Life Coach, Award Winning Public Speaker
  • 2. Dr.Mahmoud Bahgat Founder of the Marketing Club
  • 3.
  • 4.
  • 5. Speak Like A PRO MARKETER
  • 6. Agenda Why Public Speaking 9 Characteristics of Effective Public Speakers
  • 8. Why Important? You Speak to entertain, inspire or to inform. When you stand and speak, you’re not a marketer anymore. You’re a public speaker. You have a message that is important to come across. Mastering public speaking skills will help you deliver your message more efficiently.
  • 10. 9 Characteristics of Effective Public Speakers • Confidence • Passion • Be Yourself • Body Language and Voice Modulations • Keep it Short and Sweet • Connect with your Audience • Paint a Picture Through Storytelling • Repetition • Don’t Just Practice, Practice, Practice
  • 12. 1- Confidence According to a study published by the University of Wolverhampton “A highly confident speaker is viewed as being more accurate, competent, credible, intelligent, knowledgeable, likable, and believable than the less confident uncertain speaker.
  • 14. Overcoming Stage Anxiety • Change the title of Anxiety into Excitement. • Change the focus from ‘Am I likable?’ to ‘What Value Am I adding to the Audience?’
  • 16. 2- Passion In order to really communicate to people through speech, you need to have passion about your subject. Without passion, your speech is meaningless. You need to express a level of sincerity in your emotion when communicating to your audience if you want them to be moved by your presentation.
  • 18. 3- Be Yourself People always can tell the difference between someone who’s faking his/her performance and someone who’s comfortable into his own skin. People who are authentic are most trustworthy and likable. So your message will definitely go through easier if you just decide to be yourself.
  • 19. 4- Body Gestures and Voice Modulations 55 % 38% 7% Communication Body Language Voice Modulation Words
  • 20. 4- Body Gestures and Voice Modulations • Most presenters focus only on the data presented. While the data represents only 7% of the communication channel of any message delivery. • To maximize the delivery and the impact of your message, mastering the body language, such as hand gestures and facial expressions, and Vocal Modulations, is a must.
  • 21. 5- Keep it Short and Sweet
  • 22. 5- Keep it Short and Sweet If you’re only given 30 minutes to speak, don’t force yourself to fill the entire time allotted. Say what you need to say and use any remaining time for questions or to let your audience out a little early.
  • 23. 6- Connect With Your Audience
  • 24. 6- Connect With Your Audience The best ways to connect with your audience are; • Tell stories • Be aware of your target audience • Know the energy in the room • Be Willing to poke fun at yourself • Work on your non-verbal body language
  • 25. 7- Paint a Picture with Storytelling
  • 26. 7- Paint a Picture with Storytelling • The best presentations don’t feel like presentations, they are simply stories told by people with interesting experiences. • You can include stories of your own experiences, or use classic stories to bring context to your speech. Martin Luther King was a master at establishing a historical context for his message. Take a look at some of the most inspirational TED Talks. TED Talks, in general, are extremely story driven, and that is one of the reason they’re so popular.
  • 28. 8- Repitition In order to employ repetition in your presentations, determine what you want your audience to take away from your speech. Say it. Say it again. And then say it a third time just in case anyone missed it the first couple of times.
  • 29. 9- Don’t Just Practise, Practise, Practise
  • 30. 9- Don’t Just Practise, Practise, Practise Practicing will help to make you feel more confident, and appear more authentic, thus creating a better opportunity to connect with your audience.