Marketing agency case studies and portfolio

MYERSJONESPARTNERS
MARKETING + ADVERTISING

A DIFFERENT APPROACH
L E S S E X P E N S E . M O R E E X P E R I E N C E .
MYERSJONESPARTNERS.COM • Neil@MYERSJONESPARTNERS.COM • 336.210.3719 • Winston-Salem NC • 27114

B/E AEROSPACE
direct mail

‣ Grand opening
invitation to seating
factory
‣ Included beverage
coaster and insert
extolling Ireland’s
other assets
‣ Response exceeded
expectation by 25%

MYERSJONESPARTNERS.COM • Neil@MyersJonesPartners.com • 336.210.3719 • P.O. Box 24986 • Winston-Salem NC • 27114

B/E AEROSPACE
direct mail

‣ Exclusive invitation to the
Red Carpet Party hosted at
the NBAA 2008 Exposition
in Europe.

‣ Included poster
introducing new products
and innovations, invitation
that prospect needed to
bring to the event to
attend.

‣ Response rate: 75%.


NCFI
POLYURETHANES
trade show booth

‣ Bold fabric and sleek
metal design updated
their brand.
‣ Modular and versatile
booth allowed for
multiple conﬁgurations.
‣ Rotating topper
generated a greater
awareness.


SALEM BAKING
new product packaging

‣ Premium upscale
packaging needed
exclusively for
Williams-Sonoma
account.
‣ Designed peppermint
candy and chocolate
visuals to attract mostly
female customer base.
‣ Used a metal tin to
separate the look and
feel from other


BEFORE

EXPRESS GRAPHICS
website redesign

‣ Navigation needed an overhaul with more functionality.
‣ Wanted to target larger corporate prospects, but many saw them as a ‘mom and pop’ shop.
‣ Credibility was lacking with no testimonials on the site.


AFTER

EXPRESS
GRAPHICS
website redesign

‣ Redesigned and new
content promoted a
professional
appearance.

‣ New tools [Instant
Quotes, Online Ordering
and Live Chat] added
functionality.

‣ Better navigation
improved accessibility
to previous jobs and
faster ﬁle upload.

‣ Rotating testimonials
were placed on the main
page to add credibility.

‣ Added Facebook and


EXPRESS
BEFORE
GRAPHICS
logo/identity

‣ Initial tie-dye look
created a few years
ago had become
outdated.

‣ Wanted a more
professional image,
but preserve some
brand equity.

‣ Needed a tag line
that differentiated
the company. AFTER

YOUR DIGI TAL PRI NTING EXPERTS


PHOENIX
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‣ Company had no
web presence even !*2R$N"/#$S%N$'-#/$'-($!,%3(&$
though they were ,"2T$%!'(#$'-($!*#(M
established.

‣ Prospects wanted
to see more
credible
information before
working with them.

‣ Scheduled to
launch in October
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to be customer '56$ 7869:6;<6=$ >;;7?@$ A$ BCDE6@$ 68F7CB$ G>7?$ ?6@H=68;6I$ D$ JD<6?$ CH86$ K7?@<@$ BC>>=H8F$ B>?$ :6?@>8DC$
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‣ Demonstrate 3D8DF6?@$J>?P$JH<5$G>7$<>$;>E:C6<6$?6:DH?@$D8=$?6@<>?6$G>7?$:?>:6?<G$CHP6$86JM$,6<$15>68H9$K6$G>7?$

before and after BH?@<$D8=$>8CG$;DCC$@>$G>7$;D8$?H@6$DK>L6$<56$D@56@$D8=$CHL6$DFDH8M$

restorations.


COLLEGE IN
COLORADO
integrated
marketing
campaign

‣ The state of
Colorado was
losing a large
percentage of
students to out-
of-state schools.

‣ Kick off campaign
to increase college
enrollment.

‣ Audience: over 500
high schools.

‣ Included posters,
brochures, print
ads, resource CD’s,
TV and website.


COLLEGE IN
COLORADO
integrated
marketing
campaign

‣ Website focused
on social
interaction
between diverse
students.

‣ Engaged the
students with an
easy three-step
approach to learn
more about the
Colorado schools -
Plan, Apply, Pay.

‣ Linked website
with Facebook so
high school
students could
connect with


CENTRAL
METHODIST
UNIVERSITY
website redesign

‣ High school junior and
senior prospects didn’t
connect with the
outdated, low energy
brand [see website below].

‣ Redesigned website with a
more ‘big school’ feel and
inspirational appeal.

‣ Retained the student
centered focus that
promoted reaching their
goals.

‣ New navigation to easily
locate faculty, student and
school information.


PROTEGRITY
event materials


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