Value Proposition canvas- Customer needs and pains
Newsletter509 124214175197 Phpapp02
1. Spring • 2009
America’s Premier R E C R U I T I N G E X C E L L E N C E I N M E N TA L H E A LT H
Executive Search
And Staffing Firm
B ehav ior al health goes gr een
For The Behavioral
Healthcare Field distributing company information. Consider
are You issuing and receiving invoices for bills online
green Yet? when possible.
• Recycle office papers, envelopes, and
Supplying Quality expired lobby magazines or newspapers.
Professional shredding services are relatively
Job Candidates: inexpensive, and you will be assured that you
company’s paper will be safely recycled.
EXECUTIVE STAFF
• Place a recycling bin in break areas to
Presidents/CEOs/COOs encourage recycling of cans, bottles and
Executive Directors plastics. Recycle old equipment by donating
Medical Directors it to community groups or watch for semi-
annual community recycling drives for old
CFOs & Accounting computers.
Professionals
• Purchase a set of reusable dishes, glass-
Clinical Directors es and silverware for break areas to reduce
Fundraising Executives “Going Green” is not just a personal style state- the waste (and expense) of paper products.
ment anymore—it is a compelling dictate for the Ask employees to help keep the area clean
VP & Departmental times we live in now. The increasing aware- and to pitch in by washing every dish they
Supervisors ness and acceptance of global warming have use.
propelled “going green” into a fundamental
• Buy environmentally friendly cleaning
value of contemporary American culture. Even
CLINICAL STAFF products and office supplies. Look for
the most resistant of us is beginning to slowly
biodegradable, nontoxic products.
Social Workers modify our behavior, one step at a time. Our
work environment—where we spend the better • Promote a healthy office environment.
Psychiatrists Plants add more oxygen to the air, absorb
part of every day—is the perfect place to start
Counselors conserving resources. Reduce, reuse, recy- indoor pollutants, and add a pleasing look
Case Managers & cle—come join us! and feel to the office space.
Care Managers • Aim to conserve and reduce energy.
Going green at work minimizes environmental
Psych RNs/LPNs This can be as simple as turning off lights in
impact, and it gets employees involved, engaged
offices that are not in use or office machines
Psychologists and feeling good about the contributions they
that are used sporadically. When you’re buy-
Addictions Specialists are making. Plus, it saves money and resources
ing new products and equipment, look for
— which is something we all need.
Residential Treatment Staff energy efficiency ratings.
Behavioral healthcare organizations across the
Psych Techs
country are implementing green thinking. If your There are other work practices that can help
Activities & Security Monitors company wants to go green, or if you want to be achieve reductions in energy and costs. These
a change agent and begin a positive program at include:
UR/QI Professionals
work, consider these ideas to make an impact:
• Cutting down on unnecessary traveling. Opt
• Make paper reduction a priority. Print to schedule meetings via conference calls or
ADMINISTRATIVE only what is necessary and use e-mail for web conferencing.
STAFF CONTINUES ON PAGE 2
We offer a full range of
administrative and clerical earning
support staff — a “one stop shop” our stripes!
for great employees!
The staff at PsychPros Executive Search and
PsychTemps has been hard at work gaining ac- certifica-
creditation that will help us expand our services tions in the
to you, our clients, throughout the U.S. We are nation for
happy to announce that we recently received small businesses. This designation means that
certification by the Women’s Business Enterprise we will be able to compete for larger contracts
National Council (WBENC). The WBENC is one with community mental health, managed care
of the most widely recognized and respected companies, and behavioral health systems
CONTINUES ON PAGE 2
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2. Prestalk “ARE YOU GREEN YET?”— CONTINUED
Our company has never had a dedicated
representative to reach out to client com- • Carpooling among employees cuts down on
panies, but in the last quarter of 2008, that expenses and boosts social interactions.
changed for the better. We are pleased • Consider telecommuting for some
to welcome Frank McGuire, our new employees (when their job duties will
Business Development Director. Frank’s allow it) one or two days out of the
background as a top administrator in the month. If employees have home
behavioral healthcare field makes him computers, implement remote
a perfect fit for this position. Having been a hiring executive in desktops so that telecommuters
hospital settings, Frank used our company to fill his staffing and have access to the same informa-
executive search needs over the past 10 years. He has experienced tion they do at work.
first-hand the hiring issues decision makers face, and he knows • Send interested employees to
that the related stress from those issues can be managed by “go green” networking events
working with a specialized staffing agency. Frank understands the sponsored by city or county gov-
importance of delegating this process to professionals whose en- ernments. They will come back with
tire focus is hiring, “So that leaders can focus on the urgent things more ideas to help you save resources
leaders need to focus on”, Frank says. and money, plus they will help keep
This new development came on the heels of an even larger devel- others charged up.
opment for the behavioral healthcare industry. The passing of the
Mental Health Parity bill last fall gives us hope. Those of us who “Going green“ is a sign that you and your
have been around since the 1970s, and who have seen nothing but organization are committed to reducing your
budget cuts and inadequate funding for 30 years, share a common environmental impact. For more great ideas,
excitement that this legislative change will put mental health and type “go green” into your Internet search bar
addictions treatment on a par with healthcare treatment. and see what innovative suggestions you can
come up with! n
Just a few short months before the passing of the Mental Health
Parity bill, a state-of-the-art research and treatment facility opened
its doors in southwestern Ohio. The Lindner Center of Hope, now
serving patients and their families from across the U.S., is located
just north of Cincinnati in Mason, Ohio. The center blends unique
inpatient and outpatient behavioral health services with scientific
research into cutting edge treatments and outcomes. Their vision
is that “the Lindner Center of Hope will be a universally recognized “together, We Will!”
leader in mental health care.” We extend our congratulations and
support to the Lindner Center, Dr. Susan McElroy, MD (Medical
Director), and Dr. Paul Keck, Jr., MD (President/CEO) in this en- That was the uplifting theme of the 39th National Mental Health
deavor and wish them the best of success in realizing their vision. n and Addictions Conference of the National Council of Community
Behavioral Healthcare Organizations. Together, we will create the
change we need for behavioral healthcare.
Held April 6-8 in sunny San Antonio, the conference was state-of-
the-art in every way. From the keynote speakers (Craig Newmark
Holly D. Dorna, MA, LPCC from craigslist.com, David Gergen – CNN political guru, author
President/CEO Christopher Kennedy Lawford, to name a few) to the glass-enclosed
Social Media Lab (where mental health-types learned to get Linke-
dIn, Twittered, and Facebooked) to the paperless academic format
that was spiced up with unusual offerings like Wii bowling, Bobbi
“EARNING OUR STRIPES”— Brown make-overs and lessons in Southwestern cooking – San
CONTINUED Antonio was the place to be for community mental health profes-
that want to include woman-owned sionals.
businesses in their partnerships and
vendor selections. Main Themes
In addition to being a small business Workshops highlighted three main themes:
enterprise and a WBENC, 1) We must integrate mental health/addictions
PsychPros and PsychTemps can now bid on state and federal govern- treatment with primary physical care — now!
ment contracts in the areas of mental health, chemical dependency, 2) We must be more active with our legisla-
psychiatric nursing, psychiatry, and related mental health and tors — go to Capitol Hill Day — because our
addictions issues. We can submit proposals to supply personnel for mental health/addictions treatment agenda is
Veterans Administration hospitals, federal prisons, and special not included in a major way yet.
programs supporting troops returning from war.
3) Take training in social media networking
“These efforts demonstrate our commitment to expanding our range (LinkedIn, Twitter and Facebook) and learn how they can
of services to better serve our clients and job candidates,” says presi- benefit your business.
dent Holly Dorna. “With the WBENC and federal bidding recognition,
we will move to a larger platform for both top talent and positions to Mental Health Parity Primer
be filled. Equally important, we are reaching out and extending our
If you would like a synopsis of the recently-passed mental health
services to new areas within the behavioral healthcare field.”
parity rules, plus a look at the issues that are yet to be decided,
Questions? Contact our federal business consultant, Bill Fioretti at drop Nancy Meyers an e-mail request (Nancy@PsychTemps.com),
513.368.5229. n and she will send you a concise “Mental Health Parity Primer”. n
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3. go green at home! Meet our staff:
Brooke
• Recycle, Recycle, Recycle! Fill your recycle
bins each week for collection. If your area does MacDonald
not have a recycling program, find out where
the nearest recycling center is and take a
container of collected items there once or “I get such satisfaction from knowing that
twice a month. I helped someone find the right position
and also helped the client company fulfill
• Donate toys, electronics and other items
their desire for a great staff member.”
around the house that you normally throw in
the trash. These are the words that Brooke MacDonald uses to express the
• Buy energy efficient appliances and value of her position as a PsychTemps/PsychPros Account Manager.
compact fluorescent light bulbs when current Brooke has worked at PsychTemps since 2007 as a national recruiter,
bulbs need replacing. placing independently licensed professionals. One of the things
Brooke enjoys most is the variety of the people she talks to every
• Conserve energy by raising the thermostat
day. Since she places candidates nationally, her day consists of calls
by 2 degrees in the summer and lowering it by
to many people across the United States. On any given day, she may
2 degrees in the winter. Change furnace filters
communicate with people in California, Michigan, Indiana, Colorado
regularly to increase the air flow and efficiency
and Washington, to name a few states.
of your furnace.
• Turn off lights when not in use, wash clothes Brooke earned a bachelor’s degree in social work from Indiana
in cold water, hang clothes up to dry, and turn University, and she has continued her education at work by becom-
off air conditioning and open the windows on ing a Certified Staffing Professional (CSP) through the American
nice day. Staffing Association (ASA). Before joining the team at PsychTemps,
• Conserve water by taking shorter showers, Brooke worked for four years in the mental health field handling
install a high-pressure, flow-restricted shower case management and job development for both welfare clients and
head, use the dishwasher for full loads only, developmentally disabled adults. Her position at PsychTemps gives
filter your tap water instead of buying bottled her a unique opportunity to combine her business knowledge and
water. social work experiences in meeting the needs of her candidates and
client companies.
• Reduce your paper usage by taking
advantage of e-bills, online banking, and on- Brooke recently ventured on a business trip to California. While there,
line newspapers, publications, and magazines. she visited with client companies, providing information about
E-mail information and announcements to PsychTemps, and she researched new client companies for the
family and friends when possible to limit future. The trip resulted in improved relations with current clients and
paper waste. solid leads on new companies Brooke hopes to represent this year.
• Reduce your gas consumption. Make your “The trip could not have gone better,” she says. “Everyone I met with
next vehicle purchase a hybrid. Walk or ride was very receptive and excited about what our company does.”
your bike to work if you live close enough. If This has been an exciting year for Brooke outside of work as well.
this is not an option, find out if any co-workers She purchased her first home and now spends much of her free time
live in your area and would be interested in pursuing home improvement projects. She loves to play tennis, and
carpooling. Telecommute when possible. she enjoys hiking and biking. Brooke’s favorite past-time is a popular
• Use cloth shopping bags instead of plastic. card game called Euchre. She’s become proficient at it and loves the
Cloth bags are inexpensive and can be kept in game so much that she is competing in a Euchre tournament later
your car so that you have them anytime you this year. From business cards to playing cards, Brooke MacDonald
stop to shop! Recycle plastic bags if you must brings experience, knowledge and fun to the table!
use them.
You can reach Brooke at 513.333.4787 or Brooke@PsychPros.com. n
• Buy recycled products when possible.
• Grow your own vegetables! Plant a
vegetable garden with the veggies you enjoy
the most. Save some of the seeds as you
consume the vegetables and store them for
planting in the next season. Make the garden
a family project by assigning one vegetable to
each family member for planting and care.
• Create a compost pile in the farthest corner
of your yard. Throw your food waste into the
area (instead of the trash) and mix with dirt.
Turn the pile once a week with a shovel to
circulate air through the mixture. In a month
or so you will have rich, fertile soil to spread
throughout your vegetable garden, or flower
garden.
• Get involved and stay informed. Join
organizations in your area that promote a
green community. Stay informed of ways you
can conserve and recycle.
• Spread the word! n Recruiting excellence for the
behavioral healthcare field
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4. What’s in a name…
tid a $5 gift card for you?
bits
PsychTemps is conducting
an informal poll, and you can
“I haven’t failed. I’ve found receive a $5 Starbuck’s gift
10,000 ways that won’t work.” card by answering a couple
- Benjamin Franklin The microwave was invented
after a researcher walked past of questions that will have a
a radar tube, and a chocolate tremendous impact on our
bar melted in his pocket. organization.
Alaska law says that you
can’t look at a moose from For the past 14 years, our
an airplane. corporate name has been “PsychTemps, Inc.” The addition of the
“Humor is a rubber sword — name “PsychPros Executive Search” in 2000 was in response to
it allows you to make a point behavioral healthcare clients who wanted upper-level executive
Camels have three eyelids without drawing blood.” search services. This leaves us with a combination name:
to protect themselves from - Mary Hirch n “PsychTemps and PsychPros Executive Search”. The question is:
blowing sand. Should we keep the two names, or should we merge our staffing
and executive recruiting services under one name, “PsychPros”?
For example, PsychPros: Recruiting Excellence for the Behavioral
Healthcare Field, or, PsychPros Search and Staffing?
Business Which name, or names, would you choose? Why?
Development What do you see are the pros and cons of the
name change?
Frank McGuire, a behavioral healthcare
E-mail your answers to our Business Development Director,
executive with 30-years experience, is now
Frank McGuire, Frank@PsychTemps.com. Please be sure to
steering the PsychPros Executive Search
include your name and business or home address to ensure
and PsychTemps efforts to reach out across
the receipt of your $5 gift card.
America.
Thank you in advance for your response! n
Welcome, Frank! n
C i n c i n n at i, OH 45219
2 4 0 4 Aubur n Avenue
Return S e r v i c e R e q u e s te d
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CINCINNATI OH
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