Web 2.0’ has emerged as a catch-all phrase to describe the new generation of Internet-based services that allow people to collaborate, share and manage information with unprecedented ease and scale It’s the second generation of Internet-based services that let people collaborate and share information online in previously unavailable ways. – Wikipedia “ A true Web 2.0 application is one that gets better the more people use it.” Tim O’Reilly You may have heard of some Web 2.0 tools such as Wikis, Blogs, Twitter, Facebook, LinkedIn. These are all example of Web 2.0.
Why tagging works Tagging taps into what people naturally do without creating a lot of work or requiring deep thinking For an individual, tags optimize future discovery Tags are malleable Tag clouds provide immediate social feedback You can get positive reinforcement or become a trend setter Tag clouds give surprising insight into the content and the people Expertise can be revealed The real corporate taxonomy emerges