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10/8/09




                     Joi L. Moore, Ph.D.
                     Associate Professor
                    moorejoi@missouri.edu



     NASBLA Conference – Corpus Christi, Texas
               October 1, 2009




A Common User Experience?
 Happiness
   Confusion
     Frustration
         Despair




             Usability Goal: 
  Make this an uncommon experience




                                                       1
10/8/09




International Standards Organization
      9241 Usability Definition

 The effectiveness, efficiency,         context
 and satisfaction with which
 specified users can achieve
 specified goals in particular
 environments.


                             content             users




    Myth of the average user
There is not one


Web users are unique

Cultural Differences
Experiences
Expertise
Socialization




                                                               2
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                         User Centered Design



Older users
Problems with: small fonts,
pointing devices, multiple        Visually impaired users
windows                           Need text equivalent for
                                  every non-text element on
                                  websites

                     Younger users
                     Like lots of colors and animation;
                     need large clickable objects




Usability and Learning

1.  When system usability increase, overall student
     learning also increases
   •  Meiselwitz & Sadera, 2008
2.  Tool design and efficient usage significantly
     influences student learning outcomes and
     attitudes.
   •  Fredericksen et al., 1999; Oliver & Herrington,
       2003; Valenta, Therriault, Dieter & Mrtek, 2001
3.  Student interactions with interface is positively
     correlated to success in the course (Hillman, Willis,
     & Gunawardena (1994)




                                                                    3
10/8/09




                  Information Experience Lab
                         Project Tasks

  1.  Usability Evaluation:
     •  Navigation, appearance, multimedia, and
        organization of the courses
     •  Instructional and message design strategies

  2.  Methods:
     •  Heuristic Evaluation
     •  Usability Testing at Boat Shows
     •  Usability Testing at IE Lab




Working and Long Term Memory




 Clark, R. (2007). Leveraging Multimedia for Learning




                                                               4
10/8/09




Cognitive Theory of Multimedia Learning
 1.  Multimedia - Link pictorial and verbal
      presentation together
 2.  Modality - Animation with narration is better
      than animation and on-screen text 
    •  (Exception: instructions and second language)
 3.  Redundancy – If animation and narration, no
      need for additional on-screen text 
 4.  Interactivity principle - students learn better
      when given control of the media 

  Mayer, 2002




   Elements
        Course A
            Course B
            Course C
Reading Time     Requires amount of   Recommends           No time
Control/         time before          amount of time       requirement
Information
     proceeding to next   before proceeding
                 section
             to next section
Audio
           No narrative text, Narrative text
        No audio or
                 but narration/audio                       narration
                 with video
Animation
       Interactive Practice Content Animation
   None 
                 Activity
Video
           Video with audio
 None
                   None

Images
          Static
              Static
              Static




                                                                                5
10/8/09




 Florida and Minnesota Boat Shows




 Florida and Minnesota Boat Shows
N=90
•    Age: Mean (46.39), Min (18), Max (70)
•    Gender: Males (56) Females (34)
•    Internet experience: Advanced (21), Intermediate (43), Novice (15),
     Non-users (11)
•    Online course experience: Yes (34), No (56)
•    Preferences
     •    Content on one page (25 ) More than one page (65)
     •    Testing
          •    Review content first then test (48)
          •    Test first then review content (28)
          •    Keep taking the test without reviewing the content, until pass
               (14)




                                                                                      6
10/8/09




Florida and Minnesota Boat Shows

A one-way ANOVA test showed that non internet users
tend to prefer Course B (animation with narration) over
the other courses. 




                                                                7
10/8/09




  Course
       Q1
   Q2
   Q3
    Q4
   Q5
   Total

      A
        2
    0
    2
     6
    4
     14
   (video)
      B         0
    2
    7
     4
    7
     20
 (animation)
     C
         2
    6
    12
    10
   10
    40
   (text)

Results for incorrect responses




                                                              8
10/8/09




     Course
        Mean
    St. Dev. 
   N

        A
     (video)
        8.80
    3.15
       20
        B
   (animation)
     21.09
   5.127
       20
        C
      (text)
        9.55
    3.15
       20


Time in minutes




               Observations of User
                   Behaviors




                                                      9
10/8/09




Confusion when placing text




                                   10
10/8/09




             Recommendations
                      for
            Online Course Delivery
                     and
                 Presentation




An online course should be organized into at least 5
                      chapters.



•  There is no research stating an “ideal” number of
   chapters
•  Depends on the content and number of learning
   objectives
•  Chunk content into related units to prevent long
   durations of processing




                                                           11
10/8/09




 The credited time on any given content page should
             not exceed three (3) minutes.


 


•  Recommend 2-5 minutes for lessons (Clark, 2007)
•  Students can learn more from “leaner” lessons with
     less but meaningful text (Mayer, 2005)
•  Working memory capacity should be considered




The minimum number of content pages for the entire
         course should be at least ninety (90).


•  There is no research stating an “ideal” number of
   pages
•  Chunk at the screen level: Topic, learning objective,
   or concept level
•  Ensure that chunk does not require the learner to
   hold more than a few things in working memory at
   one time




                                                               12
10/8/09




 Whenever a video or animation is used within the
  course, a written script of the narration should
                   accompany it.




•  Provide text for hearing impaired (Section 508
   compliance)




    If the state permits, a student may opt to take a
     challenge exam prior to beginning the course.




•  Boat show data: 46% wanted to take the test
    without reviewing the content. 
  •  28 wanted to take test first then review
  •  14 wanted to keep taking test until they passed




                                                            13
10/8/09




 Throughout the online course, an e mail link or phone
   number should be provided for students to use to
  contact the course provider. All inquiries should be
      responded to within two (2) business days.

•  Instructor-student interactions are important
   components of elearning (Moore, 1989; Davidson-
   Shivers, 2009)
•  Inexperienced online learners need to know that
   there is support
•  E-learning evaluation instruments include “contact
   information” as criteria: Reeves et al. (2002)




 Provide “engaging” practice activities and appropriate
               feedback before the test

 •  When comparing courses, participants wanted
     interactive “drag and drop” activity represented in
     Course A (video).
   •  Provide feedback for response and input errors
 •  Have simulation type interactions dispersed
     throughout lesson
   •  attention and continuous processing of new
       content is important (Clark, 2007)
 •  Gagne’s 9 events of instruction (1985)




                                                               14
10/8/09




Minimize line lengths to approximately 60-75 cpl and do
 not create large chunks of text with little white space

•  Moderate line lengths of 50 – 60 characters are
   optimal for reading from screens (e.g. Dyson 
   Kipping, 1998; Dyson  Haselgrove 2001). 
•  Adults prefer medium line length (76 cpl) and
   children prefer shorter line lengths (45 cpl),
   Bernard, Fernandez, Hull,  Chaparro (2003) 
•  IE Lab observations: older users 40+ used mouse/
   cursor to read, and positioned finger on side of
   monitor




                          Joi L. Moore, Ph.D.
                          Associate Professor
                         moorejoi@missouri.edu




                                                                15

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Creation of Delivery and Presentation Standards for Boating Safety Courses

  • 1. 10/8/09 Joi L. Moore, Ph.D. Associate Professor moorejoi@missouri.edu NASBLA Conference – Corpus Christi, Texas October 1, 2009 A Common User Experience? Happiness Confusion Frustration Despair Usability Goal: Make this an uncommon experience 1
  • 2. 10/8/09 International Standards Organization 9241 Usability Definition The effectiveness, efficiency, context and satisfaction with which specified users can achieve specified goals in particular environments. content users Myth of the average user There is not one Web users are unique Cultural Differences Experiences Expertise Socialization 2
  • 3. 10/8/09 User Centered Design Older users Problems with: small fonts, pointing devices, multiple Visually impaired users windows Need text equivalent for every non-text element on websites Younger users Like lots of colors and animation; need large clickable objects Usability and Learning 1.  When system usability increase, overall student learning also increases •  Meiselwitz & Sadera, 2008 2.  Tool design and efficient usage significantly influences student learning outcomes and attitudes. •  Fredericksen et al., 1999; Oliver & Herrington, 2003; Valenta, Therriault, Dieter & Mrtek, 2001 3.  Student interactions with interface is positively correlated to success in the course (Hillman, Willis, & Gunawardena (1994) 3
  • 4. 10/8/09 Information Experience Lab Project Tasks 1.  Usability Evaluation: •  Navigation, appearance, multimedia, and organization of the courses •  Instructional and message design strategies 2.  Methods: •  Heuristic Evaluation •  Usability Testing at Boat Shows •  Usability Testing at IE Lab Working and Long Term Memory Clark, R. (2007). Leveraging Multimedia for Learning 4
  • 5. 10/8/09 Cognitive Theory of Multimedia Learning 1.  Multimedia - Link pictorial and verbal presentation together 2.  Modality - Animation with narration is better than animation and on-screen text •  (Exception: instructions and second language) 3.  Redundancy – If animation and narration, no need for additional on-screen text 4.  Interactivity principle - students learn better when given control of the media Mayer, 2002 Elements Course A Course B Course C Reading Time Requires amount of Recommends No time Control/ time before amount of time requirement Information proceeding to next before proceeding section to next section Audio No narrative text, Narrative text No audio or but narration/audio narration with video Animation Interactive Practice Content Animation None Activity Video Video with audio None None Images Static Static Static 5
  • 6. 10/8/09 Florida and Minnesota Boat Shows Florida and Minnesota Boat Shows N=90 •  Age: Mean (46.39), Min (18), Max (70) •  Gender: Males (56) Females (34) •  Internet experience: Advanced (21), Intermediate (43), Novice (15), Non-users (11) •  Online course experience: Yes (34), No (56) •  Preferences •  Content on one page (25 ) More than one page (65) •  Testing •  Review content first then test (48) •  Test first then review content (28) •  Keep taking the test without reviewing the content, until pass (14) 6
  • 7. 10/8/09 Florida and Minnesota Boat Shows A one-way ANOVA test showed that non internet users tend to prefer Course B (animation with narration) over the other courses. 7
  • 8. 10/8/09 Course Q1 Q2 Q3 Q4 Q5 Total A 2 0 2 6 4 14 (video) B 0 2 7 4 7 20 (animation) C 2 6 12 10 10 40 (text) Results for incorrect responses 8
  • 9. 10/8/09 Course Mean St. Dev. N A (video) 8.80 3.15 20 B (animation) 21.09 5.127 20 C (text) 9.55 3.15 20 Time in minutes Observations of User Behaviors 9
  • 11. 10/8/09 Recommendations for Online Course Delivery and Presentation An online course should be organized into at least 5 chapters. •  There is no research stating an “ideal” number of chapters •  Depends on the content and number of learning objectives •  Chunk content into related units to prevent long durations of processing 11
  • 12. 10/8/09 The credited time on any given content page should not exceed three (3) minutes. •  Recommend 2-5 minutes for lessons (Clark, 2007) •  Students can learn more from “leaner” lessons with less but meaningful text (Mayer, 2005) •  Working memory capacity should be considered The minimum number of content pages for the entire course should be at least ninety (90). •  There is no research stating an “ideal” number of pages •  Chunk at the screen level: Topic, learning objective, or concept level •  Ensure that chunk does not require the learner to hold more than a few things in working memory at one time 12
  • 13. 10/8/09 Whenever a video or animation is used within the course, a written script of the narration should accompany it. •  Provide text for hearing impaired (Section 508 compliance) If the state permits, a student may opt to take a challenge exam prior to beginning the course. •  Boat show data: 46% wanted to take the test without reviewing the content. •  28 wanted to take test first then review •  14 wanted to keep taking test until they passed 13
  • 14. 10/8/09 Throughout the online course, an e mail link or phone number should be provided for students to use to contact the course provider. All inquiries should be responded to within two (2) business days. •  Instructor-student interactions are important components of elearning (Moore, 1989; Davidson- Shivers, 2009) •  Inexperienced online learners need to know that there is support •  E-learning evaluation instruments include “contact information” as criteria: Reeves et al. (2002) Provide “engaging” practice activities and appropriate feedback before the test •  When comparing courses, participants wanted interactive “drag and drop” activity represented in Course A (video). •  Provide feedback for response and input errors •  Have simulation type interactions dispersed throughout lesson •  attention and continuous processing of new content is important (Clark, 2007) •  Gagne’s 9 events of instruction (1985) 14
  • 15. 10/8/09 Minimize line lengths to approximately 60-75 cpl and do not create large chunks of text with little white space •  Moderate line lengths of 50 – 60 characters are optimal for reading from screens (e.g. Dyson Kipping, 1998; Dyson Haselgrove 2001). •  Adults prefer medium line length (76 cpl) and children prefer shorter line lengths (45 cpl), Bernard, Fernandez, Hull, Chaparro (2003) •  IE Lab observations: older users 40+ used mouse/ cursor to read, and positioned finger on side of monitor Joi L. Moore, Ph.D. Associate Professor moorejoi@missouri.edu 15