Who's shopping for homes in Northeast Ohio? Before you start your next real estate marketing campaign, check out the demographics of your local home hunting audience.

1. 43% 57%
are women. are men.
Half are married. 48% have
children living with them.
• Replacement Windows: $4,242
• Total Home Improvements: $2,671
• Carpeting/Floor Covering: $1,173
• Furniture: $1,462
• Mattress: $975
• Lawn/Garden Items: $229
• Draperies/Blinds/Other Window Treatments: $165
40% of local home hunters have
looked for real estate listings
online in the past 30 days.
Top Counties of Current
Residence for Local Home Hunters
• Cuyahoga – 37%
• Lorain – 13%
• Stark – 11%
• Summit – 10%
• Richland – 9%
152,591 home hunters
in Northeast Ohio—local adults who
are planning to buy a house, condo
or co-op in the next 12 months.
37%
11%
10%
13%
9%
Average Amount Local Home Hunters
Spent on Household Items/Home
Improvement Projects in the Past Year.
Home Hunters
in Northeast Ohio
Average
Market Value
of Current
Owned Home:
The average local home hunter is
41 years old
and has an annual
household income of $64,189
$248,842
27%
They have
spent an
average of
8 years
in their
current
home.
Nationally,
mobile
accounts for
of all online
searches related
to buying a home.
92%
of all home hunters
use the Internet
in some way in
their home search
process and 50% use
a mobile website or
application in their
home search.
49%
of home hunters made a home
improvement in the past
12 months.
Google Data, June 2014
National Association of Realtors, Profile of Home Buyers and Sellers, 2014
Source: 2015 release 1 Scarborough Report.
© 2015 Scarborough Research. All rights reserved.
TOP 5
Types of Home
Improvements
Done in the Past
Year by Local
Home Hunters
Heating
or Air
Conditioning
Landscaping
Carpeting
or Floor
Covering
PlumbingInterior
Paint or
Wallpaper
To learn about Northeast Ohio Media Group’s real estate
marketing solutions, go to neohiomediagroup.com/realestate.
The Plain Dealer,
cleveland.com, and
Sun News reach
47%
of local adults planning
to buy a home in the
next year.