The global pandemic kept theaters, stadiums, and arenas largely empty for months. Attempts to host safer, socially distanced events (when not totally banned) met with mixed success. The availability of vaccines will allow for life to slowly return to normal. But even after the vaccine, attendees likely have developed an enduring and increased sensitivity to safety and hygiene. Illustrated by real-life examples, this session will illustrate how NFC and its touchless operation can offer value for the event business – now more than ever.