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The Emergence of Co-operative Business Associations, NCBA Conference, 2013
1. 2013 Annual Cooperatives
Conference
The
Emergence
of
Coopera0ve
Business
Associa0ons
Moderator:
Tom
Decker,
Director,
Coopera0ve
Development,
NCBA
CLUSA
Panelists:
• Brian
Donovan,
Aus0n
Coopera0ve
Business
Associa0on
• Erbin
Crowell,
NCBA
CLUSA
Board
Member,
Valley
Coopera0ve
Business
Associa0on
• Bob
Noble,
Philadelphia
Area
Coopera0ve
Alliance
• Holly
Fearing,
CUNA
Mutual
Group
3. l
Aus0n
Coopera0ve
Business
Associa0on
How
we
got
started
l
Started
in
2010
as
the
Aus0n
Co-‐op
Think
Tank
l
Planning
retreat
August
2011
l
Panel
at
NCBA
Conference
2011
and
2012
l
Aus0n
Co-‐op
Summit
January
2013
l
Fundraising
and
Planning
first
half
of
2013
l
ACBA
started
in
June
2013
as
a
subsidiary
of
NCBA
2013 Annual Cooperatives Conference
4. l
Aus0n
Coopera0ve
Business
Associa0on
l
l
l
l
Raised
$90k
for
staffing
and
programing
through
December
2014
$50k
from
NCBA,
$40k
from
local
sources
so
far
S0ll
looking
for
a
credit
union
and
electric
co-‐op
to
become
founding
members
Working
on
bylaws,
policies,
and
dues
structure
for
ongoing
independent
opera0ons
2013 Annual Cooperatives Conference
5. l
Aus0n
Coopera0ve
Business
Associa0on
l
l
l
l
Challenges:
Establishing
ACBA
as
a
sustainable
business
associa0on
Developing
a
public
campaign
to
raise
the
profile
of
the
coopera0ve
business
model
Educa0ng
economic
development
community
including
local
government
to
get
them
to
encourage
coopera0ve
business
development
2013 Annual Cooperatives Conference
7. The
Importance
of
Networks
“Co-‐opera0ves
serve
their
members
most
effec0vely
and
strengthen
the
co-‐opera0ve
movement
by
working
together
through
local,
na0onal,
regional
and
interna0onal
structures.”
6th
Principle
of
the
Co-‐opera0ve
Iden0ty
Interna0onal
Co-‐opera0ve
Alliance
www.ica.coop
Erbin
Crowell,
Neighboring
Food
Co-‐op
Associa0on
//
www.nfca.coop
Valley
Co-‐opera0ve
Business
Associa0on
//
www.
vcba.coop
2013 Annual Cooperatives Conference
8. Obstacles
•
•
•
•
•
Lack
of
Local,
Regional
Co-‐op
Networks
Whose
Job
is
It?
Overlap,
Compe00on,
Roles
Lack
of
Alignment
among
Exis0ng
Networks
Rhetoric
of
Collabora0on
– Do
We
Have
a
Common
Iden0ty,
Interests?
– What’s
in
it
for
my
Co-‐op
and
my
Members?
Erbin
Crowell,
Neighboring
Food
Co-‐op
Associa0on
//
www.nfca.coop
Valley
Co-‐opera0ve
Business
Associa0on
//
www.
vcba.coop
2013 Annual Cooperatives Conference
9. Result
•
•
•
•
•
•
•
Isolated
Enterprises
in
Hos0le
Marketplace
Lack
of
Policy
Influence
Missing
from
Community
Development
Dialog
Absent
from
Educa0onal
Ins0tu0ons
Irrelevant
to
Poten0al
Members,
Co-‐opreneurs
Lost
Business
Opportuni0es
Limited
Par0cipa0on
in
the
NCBA
Erbin
Crowell,
Neighboring
Food
Co-‐op
Associa0on
//
www.nfca.coop
Valley
Co-‐opera0ve
Business
Associa0on
//
www.
vcba.coop
2013 Annual Cooperatives Conference
10.
•
•
•
•
•
Local,
Cross
Sector
Collabora0on
NCBA
“On
the
Ground”
Dialog
on
Shared
Interests
(2010)
Panel
at
NCBA
Conference
(2011)
Incorporated
as
a
Co-‐op
(2012):
–
–
–
–
Franklin
Community
Co-‐op
Neighboring
Food
Co-‐op
Associa0on
UMASS
Five
College
Fed
Credit
Union
Valley
Alliance
of
Worker
Co-‐ops
• Focus
on
Professional
Networking,
Shared
Marke0ng
Erbin
Crowell,
Neighboring
Food
Co-‐op
Associa0on
//
www.nfca.coop
Valley
Co-‐opera0ve
Business
Associa0on
//
www.
vcba.coop
2013 Annual Cooperatives Conference
11. Elements
of
Success
•
•
•
•
•
•
•
Commifed
Leadership
Group
Cross
Sector
Presence
Exis0ng
Sector
Associa0ons
Co-‐op
Led,
Co-‐op
Priori0es
Incorporated
as
Co-‐op
Clear
Vision,
Mission
Focus:
“Low
Hanging
Fruit”
Erbin
Crowell,
Neighboring
Food
Co-‐op
Associa0on
//
www.nfca.coop
Valley
Co-‐opera0ve
Business
Associa0on
//
www.
vcba.coop
2013 Annual Cooperatives Conference
12. Our
Opportunity
•
•
•
•
•
Recogni0on
of
Impact
&
Poten0al
of
Co-‐ops
Reinvigorated
Co-‐opera0ve
Movement
Engaged
Ac0vists,
Academics,
Policy
Makers
New
Co-‐ops,
Business
Conversions
Powerful
Vision
for
the
Co-‐opera0ve
Decade
Erbin
Crowell,
Neighboring
Food
Co-‐op
Associa0on
//
www.nfca.coop
Valley
Co-‐opera0ve
Business
Associa0on
//
www.
vcba.coop
2013 Annual Cooperatives Conference
13. The
Key
•
•
•
•
Regional
Co-‐op
Networks
Cross
Sector,
Cross
Economy
Co-‐op
Led,
Co-‐opera0vely
Organized
Focused
on
Business
Opportuni0es
– Marke0ng,
B2B,
Sharing
Members
• Aligned
with
NCBA
– Membership,
Development,
Policy
Engagement
Erbin
Crowell,
Neighboring
Food
Co-‐op
Associa0on
//
www.nfca.coop
Valley
Co-‐opera0ve
Business
Associa0on
//
www.
vcba.coop
2013 Annual Cooperatives Conference
14. Looking
Forward
•
•
•
•
VCBA
to
MCBA
–
Statewide
Organiza0on?
Sharing
Our
Model
with
Other
Regions
Long
Term
Funding,
Opera0onal
Structure
Exploring
Integra0on
with
NCBA
– Shared
Membership
Development
– Policy,
Development,
Educa0on
Coordina0on
– Coordina0on
&
Collabora0on
among
CBAs
Erbin
Crowell,
Neighboring
Food
Co-‐op
Associa0on
//
www.nfca.coop
Valley
Co-‐opera0ve
Business
Associa0on
//
www.
vcba.coop
2013 Annual Cooperatives Conference
16. PACA
• Philadelphia
Area
Coopera0ve
Alliance
• www.philadelphia.coop
• First
mee0ng
January
2011
• Mission:
to
improve
the
lives
of
people
in
the
Philadelphia
region
by
suppor0ng
democra0cally
organized
businesses,
promo0ng
the
principles
of
the
interna0onal
coopera0ve
movement,
and
growing
the
coopera0ve
economy.
2013 Annual Cooperatives Conference
17. PACA
Organiza0onal
Iden0ty
• Trade
Associa0on
• Coopera0ve
development
center
(501c3)
• Coopera0ve
business
services
company
2013 Annual Cooperatives Conference
19. PACA
Areas
of
Focus
• Co-‐op
Development
• Educa0on
and
research
• Public
Policy
• Support
2013 Annual Cooperatives Conference
20. PACA
Chronology:
•
•
•
•
•
•
January
2012—City
Council
resolu0on
June
2012—Drexel
University
co-‐op
conf.
November
2012—Co-‐op
Summit
February
2013—Incorpora0on
as
a
co-‐op
June
2013—Bylaws
and
dues
structure
May-‐August
2013—Founding
members
2013 Annual Cooperatives Conference
25. What’s
been
happening
in
Madison?
• 2011
–
2013:
Co-‐op
Connec0on
• 2012
–
2013:
Principle
6
Luncheon
• 2012:
Madison
Coopera0ve
Jobs
Conference
From
these
events,
a
group
of
individuals
from
a
variety
of
co-‐op
sectors
came
together
to
con0nue
the
coopera0ve
conversa0ons…
2013 Annual Cooperatives Conference
26. What
we
DIDN’T
want
to
do:
• Be
redundant
–
Madison
already
has
a
lot
of
co-‐op
support
in
terms
of
advocacy
and
development;
we
don’t
need
to
overlap
• Be
useless
–
If
local
co-‐ops
don’t
find
value
in
what
we’re
offering,
why
do
it?
• Be
ineffec0ve
–
Other
groups
have
started
strong
and
fizzled
out.
How
can
we
avoid
a
similar
fate?
What
we
DID
want
to
do:
• Fill
a
gap
–
Even
in
this
prime
co-‐op
environment,
there
are
needs
not
being
met.
We
can
help
with
that.
• Make
a
difference
–
We
believe
we
can
make
real
and
tangible
progress
toward
the
shared
goal
of
growing
the
local
coopera0ve
economy!
• Form
a
coopera0ve
alliance
–
and
here’s
what
happened…
2013 Annual Cooperatives Conference
27. Statement
of
Purpose:
Dane
Coopera0ve
Alliance’s
mission
is
to
grow
and
strengthen
the
coopera0ve
economy
in
Wisconsin
through
marke0ng,
business
collabora0on,
local
legisla0ve
ac0on
and
educa0on.
Together
with
coopera0ve
businesses
and
other
organiza0ons
that
believe
in
the
coopera0ve
values,
we
strive
to
create
an
economy
where
acceptance
of
and
ac0ve
par0cipa0on
in
the
coopera0ve
model
among
businesses,
local
government
and
individuals
is
standard
prac0ce.
2013 Annual Cooperatives Conference
28. To
achieve
our
mission,
we
will
focus
our
efforts
on
three
target
audiences:
• Local
Coopera0ve
Businesses:
to
create
collabora0ve
marke0ng/branding
opportuni0es
and
expand
their
impact
through
connec0ons
to
one
another
• City/County
Government:
to
represent
the
coopera0ve
voice
on
local
govt.
commifees
and
encourage
city/county
level
communica0on
and
interac0on.
• Consumers:
to
educate
on
the
economic,
environmental
and
social
benefits
of
the
model
and
build
a
culture
of
ac0ve
coopera0ve
par0cipa0on.
2013 Annual Cooperatives Conference
29. A
few
project
ideas
and
goals…
Educa0on:
• Co-‐op
Café—
fast-‐paced
learning
sessions
focused
on
specific
co-‐op
topics
with
panel
of
speakers
in
interview
style,
informal
sepng.
Collabora0on:
• Local
coopera0ve
directory—lis0ng
of
area
co-‐ops
presented
in
a
‘welcome
packet’
for
new
members
to
learn
of
other
co-‐op
business
op0ons
in
the
area.
Culture:
• Measure
the
good—
ra0ng
system
to
inform
consumers
of
the
true
value
of
their
products,
not
just
in
dollars,
but
also
in
social
and
environmental
value.
2013 Annual Cooperatives Conference