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We Run This:
Peer to Peer Internal
& External Education Mechanisms
July 13, 2015
Association of Co-operative Educators
Annual Institute, UMASS Amherst
Adam Trott
Staff, VAWC; Worker/Member, Collective Copies; adam@valleyworker.coop
Erbin Crowell
Executive Director, Neighboring Food Co-op Association; erbin@nfca.coop
What we'd like to discuss today…
  Introductions
  Challenges and Successes of Peer to Peer Education
  Secondary co-operatives: Examples, Advantages,
Inspiration
  Academy and Co-operatives: Effective Partners?
  Examples of partnerships: St. Mary's CMEC and UMass
CEC
  Your thoughts
  Your questions
2
Co-operative Economies
Mondragón, Spain Emilia Romagna, Italy
3
What Do Successful Co-operative Complexes Share?
Inter Co-
operation or
Solidarity
Shared
Economic
Resources
Civic &
Legislative
Engagement
Coherent
Economic
Alternative
4
What to Learn from the Co-op Principles?
Principle 5: Education, Training & Information
“Co-operatives provide education and training for their
members, elected representatives, managers, and
employees so they can contribute effectively to the
development of their co-operatives. They inform the
general public - particularly young people and opinion
leaders - about the nature and benefits of co-operation.”
5
What to Learn from the Co-op Principles?
Principle 6: Co-operation among Co-operatives
•  Co-operatives serve their members most effectively and
strengthen the co-operative movement by working
together through local, national, regional and
international structures.
•  Co-operative Values: self-help, self-responsibility,
democracy, equality, equity and solidarity.
6
Peer to Peer Education: Challenges
  Building consensus on
objectives
  Scarce resources
  Reaching grassroots
membership
  “Someone else will do it for us:”
Culture of 'experts'/Expertise in
co-operative participation taken
for granted
  Democracy/co-op management
is a process
7
Peer to Peer Education: Successes
  Participation and Expertise formalized
  Create shared voice to clarify goals and
process with collaborators
  Address issues larger than one co-op:
Legislative engagement,
Media relations
Co-op development
Financing
Education
  Co-ops using their own business model to meet
their own needs, provide support and grow the
movement.
8
Secondary Co-ops: Characteristics
  Accountability: Owned, funded and run by co-operatives
  Explicit integration of Co-operative Principles, Values and
Identity
  Co-ops elect Board, hire Staff, determine goals, guide
operation
  Partners have direct connection to membership, goals,
process
  Leverage shared resources for success.
9
Secondary Co-op: (Brief) Case Study #1
  Brattleboro Food Co-op (VT) 100 year vision.
  2004: Dialog among food co-ops in upper
Connecticut River valley: Collaborative
planning.
  2007: Middlebury Manifesto: “...further the
ideals of democracy, co-operation, autonomy
and education as enshrined in the International
Co-operative Principles.”
Neighboring Food Co-op Association
10
Secondary Co-op: (Brief) Case Study #1
2007: Middlebury Manifesto —
  “Reorient the economy from one dedicated to
maximizing indovidual wealth to one calculated
to advance the common good,”
  “Promote regional autonomy in food production
and other goods essential to human
existence,”
  “Provide occasion for collective action to build a
co-operative economy in our geographical
region.”
Neighboring Food Co-op Association
11
Secondary Co-op: (Brief) Case Study #1
  Incorporated as co-operative of co-ops, with 35
food co-ops and start-up initiatives in New
England
  NFCA have a combined membership of more than
90,000, employ over 1,700 people, have annual
revenue of $255 million (2013), estimated $50
million in local purchases.
  VT members taken together would be among top
25 employers in state
  Priorities of peer networking, marketing and
education, regional sourcing.
Neighboring Food Co-op Association
12
Secondary Co-op: (Brief) Case Study #1
Vision
  “A thriving co-operative economy, rooted in a
healthy, just and sustainable food system and a
vibrant community of co-operative enterprise.”
Neighboring Food Co-op Association
13
Secondary Co-op (Brief) Case Study #2
  Started in 2005 to continue energy and
development of Eastern Conference for
Workplace Democracy
  Spent 3 years building relationships and trust
  Part of a new generation of interco-operative
leaders
  Pose interco-operation as necessary to
answer these larger questions
  Incorporated as a co-op itself in 2010
  Vision is of a rich co-operative economy
based in cross sector co-op collaboration
Valley Alliance of Worker Co-operatives
14
70+ worker members
$7.3 million revenue (2014)
$38K in charitable donations
$35K+ in interco-operative purchases
Linked to/founded from social justice
and/or environmental movements
VAWC incorporated as a co-operative,
owned and controlled by Members
Supported six conversions
Runs/owns VAWC Interco-operative
Loan Fund
Co founded VCBA, UMassCEC
Secondary Co-op (Brief) Case Study #2
15
All sectors: Valley Co-operative Business Association
Shared
Advertising
Articles on co-op development in co-op
newsletters and movement media
Holding Events
Legislative Engagement
Mayoral/City Council Proclamation
Concerning the Proclamation of the
International Year of Co-operatives:
WHEREAS, Cooperative organizations help build and sustain
healthy communities in {enter name of state or city}; promote
jobs and enhance the quality of life for those in our state,
throughout the country and the world; and
16
Peer to Peer Education: Internal
VAWC Owners' Manual – System wide
educational tool for new members/co-ops
– co-op history, governance,
participation, etc.
  Intern research projects build
knowledge specific to challenges of
VAWC system and surrounding co-ops
  VAWC meetings serve as formal
venue for skill and resource sharing
  VAWC Membership agreement
suggests up to 10% of worker time be
dedicated to education within mission.
17
Peer to Peer Education: Example
•  Member gatherings: Cross sector dialog,
“topic tables,” movement engagement.
•  Healthy Food Access, making healthy food
and co-op membership more accessible.
•  Peer Networking for professional
development Marketing & Membership.
•  Collaborations with Farmers Union on
Community Curricula.
18
Peer to Peer Education: External to Public
  Together, We're Working for a Co-
operative Economy marketing
campaign exclusively in four co-op
newsletters
  Draw focus to the co-operative
system of co-operative offerings
  Share customers
  Engage members and public in
filling gaps in economy with co-ops
19
Academy & Co-operatives: Partners?
How can co-ops create modules and curriculum in the academy
and conferences?
How can the academy and the co-operative movement build
effective partnerships for educating about the co-operative
movement?
There are more members of co-operatives than there are
shareholders in private corporations. Why are co-ops
generally overlooked as an economic model?
Do we believe in the systems being taught? Are we satisfied?
20
One Collaborative Model: CMEC
•  Co-operative Management Education Co-operative (CMEC) formed to
develop graduate level management education for co-op professionals.
•  Multistakeholder co-operative of co-operatives, co-operative
associations, educational institutions, academics and students.
•  Agreement with Saint Mary’s University defines collaboration in
development of Co-operative Management Education (CME) program,
including Master of Management: Co-operatives & Credit Unions and
Certificate Program.
•  Co-op Principles & Values embedded throughout curriculum, designed for
active co-op professionals.
•  Online platform supports cross sector, international collaboration among
co-operative practitioners.
21
Co-op/Academy Examples: UMass CEC
  UMass Co-operative Enterprise Collaborative
– Faculty, Students, Administrators and Co-
operative Associations meet together.
  UMCEC writes curriculum, builds relationships
between Economics Department and the co-
operative movement in western MA
  Certificate in Co-operative Enterprise –
internship program with VAWC and NFCA
Member Co-ops; research and labor goals co-
created by students, Introductory and upper
level classes with 200+ students a year.
  Supports seven student run co-ops on campus.
22
Academy & Co-ops: Discussion for Partnerships
The Challenge: Harnessing the research and institutional resources to
support and understand co-operative economics and mutual benefit.
A Foundation: Co-operatives, Faculty and Students work together on
basis of equality
Potentialities: Secondary Education as connected to co-operative
economy as capitalist and non-profit economies.
Co-operatives dedicate resources and relationships to educational
systems.
Faculty and students opened up – or further supported – to engage
the co-operative sector.
A democratic economy we all can live in, work in and
believe in.
23
Summary
Secondary co-ops provide accountable
infrastructure for long-term member
education, engagement and
empowement
Peer networking is an extension of co-op
commitment to education, empowering
members and building skills, sharing
resources.
Secondary co-ops can be an effective long
term partners for the academy in building
curriculum, course content, internships.
24
Resources
Neighboring Food Co-op Association
nfca.coop
Valley Alliance of Worker Co-operatives
valleyworker.coop
Valley Co-operative Business Association
www.vcba.coop
International Co-operative Alliance
www.ica.coop
Building Co-operative Power – Stories and Strategies
Adam Trott • adam@valleyworker.coop 25

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We Run This: Peer to Peer Internal & External Education Mechanisms

  • 1. We Run This: Peer to Peer Internal & External Education Mechanisms July 13, 2015 Association of Co-operative Educators Annual Institute, UMASS Amherst Adam Trott Staff, VAWC; Worker/Member, Collective Copies; adam@valleyworker.coop Erbin Crowell Executive Director, Neighboring Food Co-op Association; erbin@nfca.coop
  • 2. What we'd like to discuss today…   Introductions   Challenges and Successes of Peer to Peer Education   Secondary co-operatives: Examples, Advantages, Inspiration   Academy and Co-operatives: Effective Partners?   Examples of partnerships: St. Mary's CMEC and UMass CEC   Your thoughts   Your questions 2
  • 4. What Do Successful Co-operative Complexes Share? Inter Co- operation or Solidarity Shared Economic Resources Civic & Legislative Engagement Coherent Economic Alternative 4
  • 5. What to Learn from the Co-op Principles? Principle 5: Education, Training & Information “Co-operatives provide education and training for their members, elected representatives, managers, and employees so they can contribute effectively to the development of their co-operatives. They inform the general public - particularly young people and opinion leaders - about the nature and benefits of co-operation.” 5
  • 6. What to Learn from the Co-op Principles? Principle 6: Co-operation among Co-operatives •  Co-operatives serve their members most effectively and strengthen the co-operative movement by working together through local, national, regional and international structures. •  Co-operative Values: self-help, self-responsibility, democracy, equality, equity and solidarity. 6
  • 7. Peer to Peer Education: Challenges   Building consensus on objectives   Scarce resources   Reaching grassroots membership   “Someone else will do it for us:” Culture of 'experts'/Expertise in co-operative participation taken for granted   Democracy/co-op management is a process 7
  • 8. Peer to Peer Education: Successes   Participation and Expertise formalized   Create shared voice to clarify goals and process with collaborators   Address issues larger than one co-op: Legislative engagement, Media relations Co-op development Financing Education   Co-ops using their own business model to meet their own needs, provide support and grow the movement. 8
  • 9. Secondary Co-ops: Characteristics   Accountability: Owned, funded and run by co-operatives   Explicit integration of Co-operative Principles, Values and Identity   Co-ops elect Board, hire Staff, determine goals, guide operation   Partners have direct connection to membership, goals, process   Leverage shared resources for success. 9
  • 10. Secondary Co-op: (Brief) Case Study #1   Brattleboro Food Co-op (VT) 100 year vision.   2004: Dialog among food co-ops in upper Connecticut River valley: Collaborative planning.   2007: Middlebury Manifesto: “...further the ideals of democracy, co-operation, autonomy and education as enshrined in the International Co-operative Principles.” Neighboring Food Co-op Association 10
  • 11. Secondary Co-op: (Brief) Case Study #1 2007: Middlebury Manifesto —   “Reorient the economy from one dedicated to maximizing indovidual wealth to one calculated to advance the common good,”   “Promote regional autonomy in food production and other goods essential to human existence,”   “Provide occasion for collective action to build a co-operative economy in our geographical region.” Neighboring Food Co-op Association 11
  • 12. Secondary Co-op: (Brief) Case Study #1   Incorporated as co-operative of co-ops, with 35 food co-ops and start-up initiatives in New England   NFCA have a combined membership of more than 90,000, employ over 1,700 people, have annual revenue of $255 million (2013), estimated $50 million in local purchases.   VT members taken together would be among top 25 employers in state   Priorities of peer networking, marketing and education, regional sourcing. Neighboring Food Co-op Association 12
  • 13. Secondary Co-op: (Brief) Case Study #1 Vision   “A thriving co-operative economy, rooted in a healthy, just and sustainable food system and a vibrant community of co-operative enterprise.” Neighboring Food Co-op Association 13
  • 14. Secondary Co-op (Brief) Case Study #2   Started in 2005 to continue energy and development of Eastern Conference for Workplace Democracy   Spent 3 years building relationships and trust   Part of a new generation of interco-operative leaders   Pose interco-operation as necessary to answer these larger questions   Incorporated as a co-op itself in 2010   Vision is of a rich co-operative economy based in cross sector co-op collaboration Valley Alliance of Worker Co-operatives 14
  • 15. 70+ worker members $7.3 million revenue (2014) $38K in charitable donations $35K+ in interco-operative purchases Linked to/founded from social justice and/or environmental movements VAWC incorporated as a co-operative, owned and controlled by Members Supported six conversions Runs/owns VAWC Interco-operative Loan Fund Co founded VCBA, UMassCEC Secondary Co-op (Brief) Case Study #2 15
  • 16. All sectors: Valley Co-operative Business Association Shared Advertising Articles on co-op development in co-op newsletters and movement media Holding Events Legislative Engagement Mayoral/City Council Proclamation Concerning the Proclamation of the International Year of Co-operatives: WHEREAS, Cooperative organizations help build and sustain healthy communities in {enter name of state or city}; promote jobs and enhance the quality of life for those in our state, throughout the country and the world; and 16
  • 17. Peer to Peer Education: Internal VAWC Owners' Manual – System wide educational tool for new members/co-ops – co-op history, governance, participation, etc.   Intern research projects build knowledge specific to challenges of VAWC system and surrounding co-ops   VAWC meetings serve as formal venue for skill and resource sharing   VAWC Membership agreement suggests up to 10% of worker time be dedicated to education within mission. 17
  • 18. Peer to Peer Education: Example •  Member gatherings: Cross sector dialog, “topic tables,” movement engagement. •  Healthy Food Access, making healthy food and co-op membership more accessible. •  Peer Networking for professional development Marketing & Membership. •  Collaborations with Farmers Union on Community Curricula. 18
  • 19. Peer to Peer Education: External to Public   Together, We're Working for a Co- operative Economy marketing campaign exclusively in four co-op newsletters   Draw focus to the co-operative system of co-operative offerings   Share customers   Engage members and public in filling gaps in economy with co-ops 19
  • 20. Academy & Co-operatives: Partners? How can co-ops create modules and curriculum in the academy and conferences? How can the academy and the co-operative movement build effective partnerships for educating about the co-operative movement? There are more members of co-operatives than there are shareholders in private corporations. Why are co-ops generally overlooked as an economic model? Do we believe in the systems being taught? Are we satisfied? 20
  • 21. One Collaborative Model: CMEC •  Co-operative Management Education Co-operative (CMEC) formed to develop graduate level management education for co-op professionals. •  Multistakeholder co-operative of co-operatives, co-operative associations, educational institutions, academics and students. •  Agreement with Saint Mary’s University defines collaboration in development of Co-operative Management Education (CME) program, including Master of Management: Co-operatives & Credit Unions and Certificate Program. •  Co-op Principles & Values embedded throughout curriculum, designed for active co-op professionals. •  Online platform supports cross sector, international collaboration among co-operative practitioners. 21
  • 22. Co-op/Academy Examples: UMass CEC   UMass Co-operative Enterprise Collaborative – Faculty, Students, Administrators and Co- operative Associations meet together.   UMCEC writes curriculum, builds relationships between Economics Department and the co- operative movement in western MA   Certificate in Co-operative Enterprise – internship program with VAWC and NFCA Member Co-ops; research and labor goals co- created by students, Introductory and upper level classes with 200+ students a year.   Supports seven student run co-ops on campus. 22
  • 23. Academy & Co-ops: Discussion for Partnerships The Challenge: Harnessing the research and institutional resources to support and understand co-operative economics and mutual benefit. A Foundation: Co-operatives, Faculty and Students work together on basis of equality Potentialities: Secondary Education as connected to co-operative economy as capitalist and non-profit economies. Co-operatives dedicate resources and relationships to educational systems. Faculty and students opened up – or further supported – to engage the co-operative sector. A democratic economy we all can live in, work in and believe in. 23
  • 24. Summary Secondary co-ops provide accountable infrastructure for long-term member education, engagement and empowement Peer networking is an extension of co-op commitment to education, empowering members and building skills, sharing resources. Secondary co-ops can be an effective long term partners for the academy in building curriculum, course content, internships. 24
  • 25. Resources Neighboring Food Co-op Association nfca.coop Valley Alliance of Worker Co-operatives valleyworker.coop Valley Co-operative Business Association www.vcba.coop International Co-operative Alliance www.ica.coop Building Co-operative Power – Stories and Strategies Adam Trott • adam@valleyworker.coop 25