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A six foot panda and the Tour de France?
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Charity Digital Cycling
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Hilarity ensued…
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…cut to six
months later…
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Charity
29.
Charity Digital
30.
Charity Digital Cycling
31.
Charity Digital AWESOME! Cycling
32.
SO WHAT? 32
33.
1. AWARENESS 2. ACTIVE
FANS 3. FUNDRAISING 33
34.
Why did it
work? 34
35.
FUNNY 35
36.
QUICK 36
37.
TIMELY 37
38.
SURPRISING 38
39.
RELEVANT 39
40.
AUTHENTIC 40
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Capturing the moment
43.
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What can our
fans do? 45
46.
What can our
fans do? #pandapeloton 46
47.
@argyle_panda 47
48.
Fundraising events 48
49.
panda.org/cycling
50.
What can the
riders do? 50
51.
51
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52
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FIN 54
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