How the BHF Used Social Media for the London to Brighton Bike Ride
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The British Heart Foundation used social media to promote and share information about their 35th annual London to Brighton bike ride, which raised over £4 million and had over 27,000 riders complete the 54 mile route. They live blogged for 15 hours on the day of the event and in the following day, received over 3,250 visits to the blog. They also promoted the ride on Twitter, Facebook, YouTube, and Foursquare, generating thousands of mentions and impressions that helped spread awareness of the fundraiser.
![London To Brighton ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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How the BHF Used Social Media for the London to Brighton Bike Ride
- 1. I want to ride my bicycle How the BHF used social media for the London to Brighton bike ride By @RKTweets @TheBHF
- 4. 54 miles
- 9. #L2B mentions four days prior: 1,200
- 10. “London to Brighton Bike Ride” mentions on the day: 930
- 12. 185 “likes”
- 13. 194,597 impressions of our updates
- 15. Foursquare
- 16. Photo by Phil Cole (@demoncheese)
- 19. Questions?
Notas del editor
- Hi everyone, I’d like to welcome you to the BHF offices and thank you for coming. My name is Roberto Kusabbi, some of you may know me as RKtweets...I manage social media and community at the BHF and I will be talking you through how we used social media during the London to Brighton Bike ride. So saddle up...hopefully the ride will be a smooth one – apologies for the pun..http://www.youtube.com/watch?v=KsDAzTH49Jo