Stephen Cromwell on making the transition from the US into the UK, and the considerations for World Bicycle Relief's digital communications along the way.

1. World Bicycle Relief – The British Invasion

2. MISSION
World Bicycle Relief is a nonprofit organization dedicated
to providing access to independence and livelihood
through The Power of Bicycles.

3. Local Assembly
Healthcare
170,000
Education
Economic Development
A bicycle is an industrial revolution in an individual’s life.

4. WBR was founded in 2005 in response to the
Asian Tsunami by FK Day Vice President of SRAM.
Based in Chicago with staff in Seattle and Denver.

5. WBR Founded in 2005
2011 – WBR UK charity incorporated
2013…
German entity established
Qhubeka became part of WBR
Full time UK staff member

6. @powerofbicycles
12k followers
@UK_WBR
72 followers

7. Some questions raised (I don’t have answers):
-
When does a regional charity become global? How
does this change their social strategy?
-
At what point does UK_WBR become the voice of the
UK organisation and not just me as an individual?
-
As we grow our organisations how much
independence do you want regional groups to wield?
And what are the opportunities and challenges?

8. @UK_WBR
scromwell@worldbicyclerelief.org