This document discusses strategies for integrating social media into an organization. It covers navigating social networks like Facebook, Twitter, and LinkedIn, establishing governance policies, creating and sharing content, and ways to effectively grow and manage a social media presence. The key topics are how to handle administration, what resources are available for content deployment, and how analytics can help measure effectiveness.
Lets Get Social! Integrating Social Media into your Chapter
1. Let’s Get Social!
Integrating Social Media Into Your
Chapter
Zulay Millan, CPPO, CPPB, FCCM
Carrie Woodell, MPA, CFCM, CPPO, CPPB, C.P.M.
2. Topics for Discussion
• Navigating the social network
• Governance considerations
• Resources for content deployment
• Growing and managing your presence
5. #Governance Considerations
• How will we handle administratively?
– What is our strategy?
– How large of a presence do we want?
– Should we create committee?
– Should we adopt a policy?
– Delegation of administrative rights
6. Where Do I #Begin?
• Establish account(s)
• Administrative rights
• Establish controls
19. Social Media
Content Management in 30 Minutes
• Respond to any Tweets directed your way
• Schedule Tweets* to promote content or events
• Share the content of your followers!
• Share Content
• Engage in a group discussion
• Ask a question / start a discussion
• Respond to content
• Promote Content – Post, Photo, Video
• Like the content of your followers!
• Share an article, inquiry or announcement
• Publicize announcements to other platforms
Remember…
#Engagement is a two way street!
The right plan
and automation
can save you
time and make
you more
#effective!
