1. Evaluation #2
How effective is the combination of your main
product and the ancillary texts?

2. Our main aim of the project was to show people why they shouldn’t “jump to conclusions”
about other people but at the same time, how easy it is to do it. In order for us to do this we
had to lead the audience into judging our character “Sam”, who actually turns out to be the
helpful one. We hope to teach the audience a moral lesson.
In order to achieve this in our advertising products, we had to have a sense of mystery to our
them and to set up the idea of prejudice using stereotypes for our character, however, we
didn’t want to reveal too much of the plot. In order to produce our advertising products, we
needed to look at professional products and then take inspiration from them in order to create
ours.
We included the soundtrack and dialogue from our film
but only lasting 16 seconds, this allows a bit small part to
listen to, but will leave the audience into wanting to hear
more. The sound track through the voiceovers are
usually found in trailers, we didn‟t do this in our trailer
and so we decided to apply it to our radio trailer instead.
I believe we successfully set out what we said we would do, which
was not involve much of the story, but include parts so people
want to find out more.
I couldn‟t find any radio trailers as they are rare to find, however I
made a short one that included our soundtrack, a narrator and
some dialogue from our film.
http://www.youtube.com/watch?v=4zb7MF7AIKg&feature=player_embedd
ed

3. I decided to add the title of our film as the main
focus of the poster as it is an important factor to
our film. I used capital letters and bold font so it
stood out to the audience.
In order to add mystery to the poster, I used
a black and grey background which
references to dark/mystery in the plot. I
planned to do the trailer in black and white
too which links in with our black and white
scenes in the actual film.
This coin backs up the phrase at the bottom of
the poster and stops the poster being too
plain, I like how reflects from the black
background colour.
This informs the audience that it‟s coming
soon, but does not reveal the actual date, this
may excite the audience trying to find out
when the film is realised.
This phrase adds mystery to the audience to
what the film is going to be about, this is a
symbol for our moral message we setting across
to our audience.

4. In order to create a professional looking poster like the ones I have researched, I
needed to apply the same font. Here is an example of the font used at the bottom of
a film poster, this particular one is from Harry Potter. 'Steel tongs' is a font which is
very similar to the fonts that are used on professional film posters, we downloaded
this font and applied to our final poster. The text at the bottom of the poster always
includes important people who have been involved in the post-production and
production process of the film and also extras. Examples on what is written about like
the writers, the producer, the cast, what the films might be based on, who wrote the
scripts, who designed the costume, and who produced the film.

6. We used repetition of the phrase from our teaser
poster in our final poster as well as the symbol
of the coin to show that they all link up. It
again, emphasises the point we are trying to get
across to our audience.
The same background is in our final poster
too, same as the teaser, this continues the
mystery and no character is in the posters apart
from the character posters we have released.
The dark and mysterious posters lead the
audience to think there is a dark character,
once the character in the black appears, they
may automatically judge them into being the
bad character. This is important that we lead
the audience to think this as if they don‟t, the
moral message is not as powerful at the
ending.

7. These actors are well-known, which is
typical of character posters as the
audience would recognise them and if
they like their usual films, they might
go and see this one too.

8. I placed the character in the background of the poster as
she is in the background of the film until the very end. The
place of the character adds to the mysteriousness about
her which we are trying to achieve. Her position in the
poster also may make the audience think she is a trouble
maker. It is important we put her in the same clothes as
the audience would recognise her when she appears on
screen.
I kept to the black and white back ground, however, I put
the character in colour to show she is central to the plot
and draws attention to her against the background. The
background is a location in the film which I thought would
be good to use as they can see the some locations
before viewing the film.
My character poster is portrayed through my characters
perspective which also hints to the moral of our story.
This is a play on words to the title but also hints about
her character as she is telling the audience not to jump
to conclusions about her.

9. The title in our film The text appearing
appears on the on the screen in
screen just like the this film is “type
edit in confrontation writer” this is used
of the girl in the as the effect suits
hoody of our film. their office job role.
Sound is added to These are also similar as the text used, is done to reveal Type writing sound is
make the title‟s more information to the audience of the plot, instead of the added to make the text
appearance on common use of the narrator for the whole film or for trailer. effect more effective
screen more and realistic on screen.
effective.
Jumping to Conclusions Hangover Part 3
Here is an example of rhythmic editing- the
soundtrack used on the trailers match with
the movement of the text appearing on the
screen.
http://www.youtube.com/watch?v=ray9GQ4wr9M http://www.youtube.com/watch?v=KLAkxSjs8ZY

10. Jumping to Conclusions White House Down
http://www.youtube.com/watch?v=sc91Txg9S9o http://www.youtube.com/watch?v=4AXbiCdmXgw
We included text into our trailer, like the White House Down trailer. Using short sentences, split between
action from the movie, informs the audience to what our film is about and will make them interested and
want see the final film.
However, unlike the text in our trailer (combined with the chosen clips that play along side them) the text
sets up the first impression of our character “Sam” which was important as we need to set up the
impression of the „villainous‟ type figure in order for the moral lesson to be learnt. Another way of doing this
was through the clips we used. We edited them at a fast pace (conventional of all trailers) to capture the
audiences immediate attention. We also used to present the trailer in black and white which related back to
our posters and also a part of our film, this also adds the mystery that we wanted to show as well as built
tension.

11. In conclusion, I believe we set out what we were trying to achieve in our advertising
products as we were able to reveal the intimidating moments of Sam to set her up to
be playing the “bad character role” in the film. We didn‟t want to show too much, and
by just adding parts of Sam‟s actions and appearance in for example in the trailer
and character poster we were able to do that. Our moral message was able to
appear in not only teaser posters but mainly in our radio trailer as we were able to
import direct dialogue from our film which made it more effective. We researched into
professional advertising products to get idea‟s of our final product.