Xiaomi Smartphone Promotion

1. Presented By: Nitin Kolapkar

2. Background of the Xiaomi
Founded in
2010
Headquarters
at Beijing,
China
Key Product:
Smartphones
Revenue
US $ 12
Billion (2014)
15.8%
Market
Share- Leader
in China

3. Business Model
We are
Mobile
Internet
Company
Value
Proposition
Best
Advantage
of
Technology
Redefining
Android
Using
Official App
Collection
MIUI
Target to
sell 80-100
million
Smartphone
s in 2015

4. Xiaomi Annual Smartphone Sale
7.2
18.7
60
100
0
20
40
60
80
100
120
2012 2013 2014 2015E
Inmillions
Sales

5. 26.5
14
0
5
10
15
20
25
30
Xiaomi Apple & Google Play
Inmillions
Quarterly Annual App Download Per Devise

6. Typical Value Proposition
Attractive Devices in low cost
Social Media- Costless hype machine
e-commerce distribution model
Own online MI Store for efficient
distribution and service

7. Key Products

9. Positioning Against Competitors
Exclusivity:
Uniqueness
with
Affordability
User
Engagement:
Community
Breed Loyalty
Social Media:
Costless Hype
Exclusively
available Online

10. Ability to tap in
Developing Markets
Best User Interface
system in the world
Unique User
Experience with
Vertically Integrated
Hardware and Platform
Positioning Against Competitors

14. Parameters Redmi note 2 Lenovo K3 note
Price 8999.00 9999.00
Battery Capacity
(mAh)
3060 2900
Processor
2GHz octa-core 1.7GHz octa-core
Operating System Android 5.0 Android 5.0
RAM 2GB 2GB
Processor make MediaTek Helio X10 MediaTek MT6752
Skin MIUI 7 Vibe UI