2. 2
© Lakestar 2011

3. 3
© Lakestar 2011

4. 4
© Lakestar 2011

5. ZANOX @ NOAH
London | 9 November 2011

6. EUROPE'S LEADING PERFORMANCE
ADVERTISING NETWORK
zanox @ NOAH Conference 2011 | 9 November 2011 6

7. ZANOX = SALES = CPA
Customer Funnel
Awareness Interest Desire Action
Reach Visits Sales
CPM CPC CPA
zanox @ NOAH Conference 2011 | 9 November 2011 7

8. OUR GROUP
zanox @ NOAH Conference 2011 | 9 November 2011 8

9. OUR PUBLISHERS
CONTENT DISPLAY RETARGETING SOCIAL
SEARCH E-MAIL VOUCHERS MOBILE
Connecting a broad variety of publisher business models to blue chip advertisers
zanox @ NOAH Conference 2011 | 9 November 2011 9

10. OUR ADVERTISERS
zanox @ NOAH Conference 2011 | 9 November 2011 10

11. ZANOX @NOAH
ADVERTISERS PUBLISHERS
zanox @ NOAH Conference 2011 | 9 November 2011 11

12. DRIVING 70M LEADS AND SALES P.A.
Example Germany
> 300 k DSL connections > 1 m flights
> 1.5 m fashion items > 200 k online banking leads
zanox @ NOAH Conference 2011 | 9 November 2011 12

13. WHY ZANOX?
Scale: biggest European performance advertising network
Growth: monetization for publishers, sales volume for advertisers
Pure CPA model: performance = sales
zanox @ NOAH Conference 2011 | 9 November 2011 13

14. zanox @ NOAH Conference 2011 | 9 November 2011 14

15. © Lakestar 2011 15