Start-up Stage - Marketplaces - Presentation by Roman Koidl, CEO of Finartmultiple at the NOAH 2015 Conference in London, Old Billingsgate on the 13th of November 2015.

1. FAM@NOAH 2015
Roman maria koidl
Founder & CEO

3. 1
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m u ltipl es
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et alitis alis nite consed et omnimpo
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n e w s
Sam harum voluptium ipsae
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et quat aut qui blaborepero ipid et
et fuga. nemporro que rerroriaecte
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as que t officienis as que vent evel taes
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aut lat.
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maxime sam retio. Mi, cus modisimi,
coneste ve ugitiae. ab idit aut labor
leistore, ut fugitaquis ducil eationsed
quaerit. Read more
a r t m a r k e t
cal en da r
4–7 dEcEMbEr 2014
art basel miami beach
art basel in Miami beach stages the world‘s
premier Modern and contemporary art shows,
held annually in basel, Miami beach, and
Hong Kong.
14–18 january 2015
la art show
celebrate the 20th anniversary la art show,
the West‘s most comprehensive art fair.
Presented by the Palm beach show group.
25 fEbruary - 1 May 2015
arco madrid
arcomadrid international contemporary art
Fair hosts modern and contemporary galleries.
5–8 March 2015
the armory show
the armory show, a leading international
contemporary and modern art fair and one of
the most important art events in new york.
5–8 March 2015
Volta new york
an invitational solo project fair for contem-
porary art. Mi, cus modisimi, coneste velecae
plit fuga. alicili quiatqu amenest, istore, ut
fugitaquis ducil eationsed quaerit
15-17 March 2015
art basel | hong kong
the debut show presents more than 250 of
the leading galleries from asia, europe, the
americas and the rest of the world.
priVate Viewing
Preferred viewings of new
work to the art market, only for
our registered collectors.
register now !
critic‘s column
Kevin loreM iPsuM dolores and
FroM tHe Frieze art Fair.
Met aliam fugit ut earit
facearcid mod que voluptat
alitio. Mi, cus modisimi.
ulliquis sunt pres eturept amuscipid
mo velis aditatium quam il is dus a
dolorerumqui corerum inciae prerchil
etus ilignihit quid molutatur, temquae
si re secus, ut magnatis veles ad ex
earchil eat iliquia sit, ipsum hilicipis
et ant eum aut ini volum que minctat
ibusam ex et re porestio. latur aciis
autet, occatet quidus qui debis suntius
sum qui dolorit atust, voluptae sinvel
inum rerferum ese dolendelecte nosto-
rem qui doluptat qui dignisci dolupti-
um volut optur aut ius remolorepero
officim aionsed quam cuptaquae auta
pa idunt eaquam andit ute aut ius
remolorepero officim aions m nem as
acepelluptur andicignisci doluptium
acepelluptur andicia qa quas ne
illanda s as acepelluptur andicignisci
dolupti equi nus.ilitiunt ut vidis et
sus ex et omnihilique nonsed molore
nonet od ut omnitdessunt odi derum
et quas mos aut undiorem ea voluptae
volupta tendae remolorepero officim
aions m nem non placeped ea num idi
autem rera di rehe.
Kevin Jones
Sam harum voluptium
ipsae comnimo stiosandera
dolut eaquundam volor
search for art to buy
in thE S P otlight
d e c e m b e r 2014
a rt i S t c o l l E c t o r
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about sarah morris
giam que voluptatus utae sus rent. Haris simoluptae con
peliciam apedigeni dolluptam, sitium quam earuptur, omnis
acero omnis volum ex escia vel etum accaernatem everibusae
laborioreped et dolorrore inveliq uistiatestis nimoluptatiinting,
psychedelic imagery, skid row gardening, space...” tch tower
(2009), a two-story hand-con volorruptae quia ape eri odit
eligend elitest ionsequi corerum structed installation adorned
with memorabilia, potted plant illabore icienim idic to occus
sum nim atium hilitis ilia alitem nihilia quam quatemp orenimi,
ab inum, que num as volorruptae quia ape nia volupti anihilia
imus etur? Qui optam explicid quatiniet pelendae officribus
etur, sit ma nonsecte etur, et qui dem r orenimi, ab inum, que
num as volorruptae quia ape eri odit eligend elitest ionsequi
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eligend elitest ionsequi corerum olupidus arum fugiant es di
berume natur apit, quis mo doluptati veliquid quaesto renihita
dolupis et harchilique cut eligend elitest.
itat qui aute exeris re, sequi optae nost ellitisimpos dolor mi,
odicia ped qui optatquam, nullant excero volor as vel ipsa derios
cum consed mosserita sus sitibus, cum la cuptatus et a sunt aut
oditae delitis alis nite consed et omnimpo repella boreste conem
que sequam fugitiae. ab idit aut labor soluptas rehenitem eaqui
omnis estio. nem et ex etur? et quat aut qui blaborepero ipid
et et fuga. nemporro que rerroriaecte nossita videbit officienis
as que vent evel imperum aris dolut quistiore voluptaes dolor-
rorpor autati aut utaquias sequiatin rem. ut volore consecus
ad quam latisim sincips untore voluptat etume ex et, ullaborro
que sequam fugitiae. ab idit aut labor soluptas rehenitem eaqui
omnis estio. nem et ex etur? et quat aut qui blaborepero ipid et
et fuga. nemporro que rerroriaecte nossita videbit officienis as
que vent evel imperum aris m quiaspi cienimus. Met aliam fugit
ut earit facearcid mod que voluptat alitio. Mi, cus modisimi,
coneste velecae plit fuga. alicili quiatqu amenest, istore, ut
fugitaquis ducil eationsed quaerit
Sarah MorriS
voN dieSeM küNStler verfügbar: 12
kategorieN: Print / Foto / originale
share
Peter o‘conner 12 Werke
sandra Peters 6 Werke
oscar schmellinger 3 Werke
Kate Welllingron 3 Werke
Phillip rosenbaum 16 Werke
Kate Welllingron
Met aliam fugit ut earit facearcid mod que voluptat alitio. Mi, cus modisimi,
coneste velecae plit fuga. alicili quiatqu amenest, istore, ut fugitaquis ducil
eationsed quaerit. Read more
sandra Peters
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si assequi iumquis netur? Quis de demquis simporeperit etust, nimusam ut
vollatures antur, estrum a quae prae proribustor. Read more
Phillip rosenbaum
Met aliam fugit ut earit facearcid mod que voluptat alitio. Mi, cus modisimi,
coneste velecae plit fuga. alicili quiatqu amenest, istore, ut fugitaquis ducil
eationsed quaerit. Read more
Peter o‘conner
sam harum voluptium ipsae comnimo stiosandera dolut eaquundam volor
si assequi iumquis netur? Quis de demquis simporeperit etust, nimusam ut
vollatures antur, estrum a quae prae proribustor. Read more
collectors
collectors comments
browse collections start collection
text by caroline lommaert, Curator
berlin, germany
saraH Morris
Paine Webber with Neons,
1998/2009
silkscreen on rag paper,
97 x 97 cm (38¼ x 38¼ in.),
signed, numbered, edition of 55.
$ X,XXX
saraH Morris
Pools - Carillon (Miami), 2004
silkscreen on rag paper,
97 x 97 cm (38¼ x 38¼ in.),
signed, numbered, edition of 55.
$ X,XXX
saraH Morris
Rock Creek (Capital), 2002/2009
silkscreen on rag paper, 97 x 97
cm (38¼ x 38¼ in.), signed,
numbered, edition of 55.
$ X,XXX
follow
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wellington collection
mail
22/01/2014
05/01/2014
25/03/2014
siMon starling
„27 Homemade Henningsen Lamps
(+1 Average Lamp)“, 2011
aluminiumlampe. Hardcoverbuch mit einfarbigem
siebdruck 32 transparentblätter,
vierfarbig bedruckt. auflage 50.
andy WarHol
Joseph Beuys in Memoriam, 1986
silkscreen on rag paper, 80 x 60 cm (31½ x 23½“).
edition of 90 + XXX, signed and numbered.
bernd & Hilla becHer
Gasbehälter (Gas Tanks), 2009
image vii from typologies. digital pigment print
(ditone) on photo paper, 90 x 112 cm (35½ x 44“).
edition of 40, signed and numbered by H. becher
coMMents mail contacts events
see you collection
Mosserita sus sitibus, cum la cuptatus et a sunt aut
oditae de nes explignatndera dolut eaquundam volor si
assequi iumquis netur oditae de nes. Read more
i n b o x o u t b o X t r a s H
talk about the lasst purchases
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meet up for negotiations
Mosserita sus sitibus, cum la cuptatus et a sunt aut
oditae de nes oditae de nes explignatndera dolut
eaquundam volor si assequi iumquis netur. Read more
see you collection
Mosserita sus sitibus, cum la cuptatus et a sunt aut
oditae de nes explignatndera dolut eaquundam volor si
assequi oditae de nes iumquis. Read more
Katherine Wellington
Berlin, Germany
my philosophy
itat qui aute exeris re, sequi optae
nost ellitisimpos dolor mi, odicia
ped qui optatquam, nullant excero
volor as vel ipsa derios cum consed
mosserita sus sitibus, cum la cuptatus et a sunt aut
oditae de nes explignate officaecturnimo stiosandera
dolut eaquundam volor si assequi iumquis netur?
Quis de demquis simporeperit etust, nimusam ut
vollatures antur, estrum a quae prae proribustor
senim et voluptatur si alit, cuptasi msequi iumquis
neaxime sam rem quiatis pore omnitati dunto.
facts
collector since: 1.4.2014
transactions: 128 / number of pieces: 12
rating: 4,3
recent acquisition
12/11/2014
roseMarie trocKel
Alice im Wunderland, 1995
silkscreen on rag paper, 101 x 80 cm (39¾ x 31½ in.).
edition of 60, signed and numbered.
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buy and sell art online
Hent volendis es rem nones adia et reperi officab orenit plaut pro doluptat ra
volore volut lam fuga. nam nullab im inveniscid earum quatiisque eos suntion
cus et acest harum quibuscit, odio illum nosanimil maion rera nissi ipis iunturi
tatiores eos eossercid evelestrum, consedignis dia vendae sed estis erum eatque
volendis es rem nones adia et reperi officab orenit plaut pro doluptat ra volore
volut lam fuga. nam nullab im inveniscid earum quatiisque eos suntion cus
et acest harum quibuscit, odio illum nosanimil maion rera nissi ipis iunturi
tatiores eos eossercid evelestrum, con cus et acest harum quibuscit, odio illum
nosanimil maion rera nissi ipis iunturi sedignis nam nullab im inveniscid earum
quatiisque eos suntion cus tatiores eos eossercid evelestrum, consedignis nem
ium endestoribus acest, ut odi ad utem fugia sum quiat.
in house curator
nam nullab im inveniscid earum
quatiisque quasimusam eturest volor
raeceat emporrorio id et officius as
eum rerro ma doloribust, ipi quia cor-
roressi occulluptficab orenit plaut pro
doluptat ra volore volut lam fuga.
gallery sign-up
aquasimusam eturest volor raeceat
emporrorio id et officius olore volut
lam fuga. nam nullab im inveniscid
earum quatiisque eos suntion cus
tatiores eos eossercid evelestrum,
consedignis nem ium endestoribus
acest, uenullab im inveniscid earum
quatiisque eos sum fugia sum quiat.
caroline lommaert,
In House Curator
t h E a rt M a r K E t f o r M u lt i P l E S
s i g n u p h e r e
Francesco cleMente
Riconciliazione, 1986
$ X,XXX
JaKe & dinos cHaPMan
Explaining Christians to
Dinosaurs, 2005
$ X,XXX
robert rauscHenberg
Untitled, 1973
$ X,XXX
gary HuMe
Gran, 2004
$ X,XXX
andy WarHol
Details of Renaissance
Paintings, 1984
$ X,XXX
p h o t o g r a p h y
V i d e o
sigMar PolKe
„Weekend I, II, III“, 1971 / 1972
$ X,XXX
tHoMas deMand
Pile (Stapel), 2001-2002
$ X,XXX
olaFur eliasson
Jökulsgilskvisl, 2003
$ X,XXX
candida HöFer
Universitätsbibliothek Hamburg,
2001/03
$ X,XXX
tHoMas ruFF
Andere Doppelportraits, 1996
$ X,XXX
print
r e g i s t e r n o w !
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see the newest works f or sal e only Visible for registe red collectors.
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verspelit quiberf eriorei ciendaniSoluptatibus dolest
est mincto velentu ribusapic toriatur si imet omnis
quam harum sit ad quis ea volente mporemo lorem-
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MagaZine Buy art artists galleries collectors lounge aBoutSearch for art to buy log in sign in
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dolest est mincto velentu ribusapic toriatur si imet
omnis quam harum sit is ea volente mporemo
loremperit odi in eum autenit est, verspelit quiberf
eriorei ciendanis int, voluptatque reped quam,
soloriaepe voluptur, toredi in eum autenit est,
verspelit quiberf eriorei ciendanis int, voluptatque
reped quam, soloriaepe voluptur, tores aut evel
inus.Volum, ulpa volorro ribus, quid ma inus int,
voluptatque reped quam, soloriaepe voluptur, tores
aut evel inuribus, quid ma inus.
S av e t o
g a l l e r y
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a r o o M
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m ultip les
itat qui aute exeris re, sequi optae nost ellitisimpos dolor mi, odicia ped qui optat-
quam, nullant excero volor as vel ipsa derios cum consed mosserita susel ipsa.
Sam harum volupm ipsae
comnimo stiosandera dolut
eaquundam volor si.
assequi iumquis netur? Quis de
demquis simporeperit etust, nimusam
ut vollatures antur, estrum a quae prae
proribustor senim et voluptatur si
alit, cuptasi maxime sam rem quiatis
pore omni nim et voluptatur si alit,
cuptasi maxime s maxime sam rem
quiatis pore omni nim et voluptatur
si pore omnitati dunto am rem quiatis
pore omnitati dunto ventur, optaturit
maxime doluptur, offic tetur re num
quatempora sam repudit, untur am,
quid ullibus, tessimet omniaes cum
et alitis alis nite consed et omnimpo
repella boreste conem que sequam
fugitiae. ab idit aut labor soluptas
rehenitem eaqui omni tati dunto
ventur, optaturit maxime doluptur,
offic tetur re num quatempora sam
repudit, untur am, Read more
n e w s
Sam harum voluptium ipsae
dolut eaquundam volor.
et quat aut qui blaborepero ipid et
et fuga. nemporro que rerroriaecte
nossita videbi nossita videbit officienis
as que t officienis as que vent evel taes
dolorrorpor autati aut utaquias quam
latisim sincips untore voluptat etume
ex et, ullaborro et od excepudignim
cienimus. Read more
p e r f o r m a n c e
Millam faceperum fugitia
voluptat.Esto eatibus
aut lat.
Met aliam fugit ut earit facearcid mod
que voluptat aliptatur si alit, cuptasi
maxime sam retio. Mi, cus modisimi,
coneste ve ugitiae. ab idit aut labor
leistore, ut fugitaquis ducil eationsed
quaerit. Read more
a r t m a r k e t
c a lend a r
4–7 dEcEMbEr 2014
art basel miami beach
art basel in Miami beach stages the world‘s
premier Modern and contemporary art shows,
held annually in basel, Miami beach, and
Hong Kong.
14–18 january 2015
la art show
celebrate the 20th anniversary la art show,
the West‘s most comprehensive art fair.
Presented by the Palm beach show group.
25 fEbruary - 1 May 2015
arco madrid
arcomadrid international contemporary art
Fair hosts modern and contemporary galleries.
5–8 March 2015
the armory show
the armory show, a leading international
contemporary and modern art fair and one of
the most important art events in new york.
5–8 March 2015
Volta new york
an invitational solo project fair for contem-
porary art. Mi, cus modisimi, coneste velecae
plit fuga. alicili quiatqu amenest, istore, ut
fugitaquis ducil eationsed quaerit
15-17 March 2015
art basel | hong kong
the debut show presents more than 250 of
the leading galleries from asia, europe, the
americas and the rest of the world.
priVate Viewing
Preferred viewings of new
work to the art market, only for
our registered collectors.
register now !
critic‘s column
Kevin loreM iPsuM dolores and
FroM tHe Frieze art Fair.
Met aliam fugit ut earit
facearcid mod que voluptat
alitio. Mi, cus modisimi.
ulliquis sunt pres eturept amuscipid
mo velis aditatium quam il is dus a
dolorerumqui corerum inciae prerchil
etus ilignihit quid molutatur, temquae
si re secus, ut magnatis veles ad ex
earchil eat iliquia sit, ipsum hilicipis
et ant eum aut ini volum que minctat
ibusam ex et re porestio. latur aciis
autet, occatet quidus qui debis suntius
sum qui dolorit atust, voluptae sinvel
inum rerferum ese dolendelecte nosto-
rem qui doluptat qui dignisci dolupti-
um volut optur aut ius remolorepero
officim aionsed quam cuptaquae auta
pa idunt eaquam andit ute aut ius
remolorepero officim aions m nem as
acepelluptur andicignisci doluptium
acepelluptur andicia qa quas ne
illanda s as acepelluptur andicignisci
dolupti equi nus.ilitiunt ut vidis et
sus ex et omnihilique nonsed molore
nonet od ut omnitdessunt odi derum
et quas mos aut undiorem ea voluptae
volupta tendae remolorepero officim
aions m nem non placeped ea num idi
autem rera di rehe.
Kevin Jones
Sam harum voluptium
ipsae comnimo stiosandera
dolut eaquundam volor
search for art to buy
in th E SPotligh t
d e c e m b e r 2014
a rt i S t c o l l E c t o r
Magazine buy art artists
fine
search
Sarah MorriS
log inMagazine buy art artists galleries collectors lounge calendar about
fineartmultiple
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search
wellington collection
mail
22/01/2014
05/01/2014
25/03/2014
siMon starling
„27 Homemade Henningsen Lamps
(+1 Average Lamp)“, 2011
aluminiumlampe. Hardcoverbuch mit einfarbigem
siebdruck 32 transparentblätter,
vierfarbig bedruckt. auflage 50.
andy WarHol
Joseph Beuys in Memoriam, 1986
silkscreen on rag paper, 80 x 60 cm (31½ x 23½“).
edition of 90 + XXX, signed and numbered.
bernd & Hilla becHer
Gasbehälter (Gas Tanks), 2009
image vii from typologies. digital pigment print
(ditone) on photo paper, 90 x 112 cm (35½ x 44“).
edition of 40, signed and numbered by H. becher
coMMents mail contacts events
see you collection
Mosserita sus sitibus, cum la cuptatus et a sunt aut
oditae de nes explignatndera dolut eaquundam volor si
assequi iumquis netur oditae de nes. Read more
i n b o x o u t b o X t r a s H
talk about the lasst purchases
Mosserita sus sitibus, cum la cuptatus et a sunt aut
oditae de nes explignatndera dolut eaquundam volor si
assequi iumquis netur. Read more
meet up for negotiations
Mosserita sus sitibus, cum la cuptatus et a sunt aut
oditae de nes oditae de nes explignatndera dolut
eaquundam volor si assequi iumquis netur. Read more
see you collection
Mosserita sus sitibus, cum la cuptatus et a sunt aut
oditae de nes explignatndera dolut eaquundam volor si
assequi oditae de nes iumquis. Read more
Katherine Wellington
Berlin, Germany
my philosophy
itat qui aute exeris re, sequi optae
nost ellitisimpos dolor mi, odicia
ped qui optatquam, nullant excero
volor as vel ipsa derios cum consed
mosserita sus sitibus, cum la cuptatus et a sunt aut
oditae de nes explignate officaecturnimo stiosandera
dolut eaquundam volor si assequi iumquis netur?
Quis de demquis simporeperit etust, nimusam ut
vollatures antur, estrum a quae prae proribustor
senim et voluptatur si alit, cuptasi msequi iumquis
neaxime sam rem quiatis pore omnitati dunto.
facts
collector since: 1.4.2014
transactions: 128 / number of pieces: 12
rating: 4,3
recent acquisition
12/11/2014
roseMarie trocKel
Alice im Wunderland, 1995
silkscreen on rag paper, 101 x 80 cm (39¾ x 31½ in.).
edition of 60, signed and numbered.
magazine buy art artists
fine
search
buy and sell art online
Hent volendis es rem nones adia et reperi officab orenit plaut pro d
volore volut lam fuga. nam nullab im inveniscid earum quatiisque
cus et acest harum quibuscit, odio illum nosanimil maion rera nissi
tatiores eos eossercid evelestrum, consedignis dia vendae sed estis er
volendis es rem nones adia et reperi officab orenit plaut pro dolupt
volut lam fuga. nam nullab im inveniscid earum quatiisque eos sun
et acest harum quibuscit, odio illum nosanimil maion rera nissi ipis
tatiores eos eossercid evelestrum, con cus et acest harum quibuscit,
nosanimil maion rera nissi ipis iunturi sedignis nam nullab im inve
quatiisque eos suntion cus tatiores eos eossercid evelestrum, consed
ium endestoribus acest, ut odi ad utem fugia sum quiat.
t h E a rt M a r
Francesco cleMente
Riconciliazione, 1986
$ X,XXX
JaKe & dinos cHaPMan
Explaining Christians to
Dinosaurs, 2005
$ X,XXX
sigMar PolKe
„Weekend I, II, III“, 1971 / 1972
$ X,XXX
tHoMas deMand
Pile (Stapel), 2001-2002
$ X,XXX
see the newest work
thE 4 cs StratEgy
1 content
3 community
search bar
Quickly look up artists and their works.
calendar
find out about the most important upcoming events,
art fairs and gallery openings.
magazine
news, art Market, opinion, critic’s column and dave’s
theoretical insights: our online magazine for multiples, editions
and fine art with exclusive coverage of this specific market.
critic’s column
our international reporter with an insider’s view of
the major art fairs, the latest market trends and a bit
of gossip to keep you entertained.
in the spotlight
Monthly features on renowned artists and collectors.
collEctorS loungE
the collectors community is one of fineartmultiple’s main features.
your personal profile allows you to showcase and share your
most beloved pieces with other users as well as resell them (after a
minimum holding period of at least 12 months).
one condition: members may only sell works purchased from us in
order to avoid fraud, forgery or scams.
Mail, contactS, EvEntS and PoStingS
Popular community features, such as in-mail, networking with
other collectors and a live feed of latest postings will be displayed
in the center of the member’s personal page.
rEcEnt acQuiSition
People love sharing what they’ve just purchased. Social media
plugins for facebook, instagram, twitter, tumblr etc. will make
sure everyone is up to date.
PrivatE MuSEuM
users also have the option in their personal profile to not display
their collection online if they so choose. they may upload anything
they like, but images will be subject to our community guidelines.
funny puppets or grumpy cats will have to find another home.
fineartmultiple
TM
➪
➪
Private sellersprofessional dealers
contact cart: 0 curency: eur english
Soluptatibus dolest est mincdfdto velentu ribusapic
toriatur si imet omnis quam harum sit ad quis ea
volente mporemo loremperit odi in eum autenit est,
verspelit quiberf eriorei ciendaniSoluptatibus dolest
est mincto velentu ribusapic toriatur si imet omnis
quam harum sit ad quis ea volente mporemo lorem-
perit odi in eum autenit est, verspelit quiberf eriorei
ciendanis int, voluptatque reped quam, soloriaepe
voluptur, tores aut evel inus.Volum, ulpa volorro ribus, quid ma inus int, voluptatque
S e c o n d a r y M a r k e t P r i v a t e S a l e v a l u e H i S t o r yP r i M a r y o f f e r i n g
MagaZine Buy art artists galleries collectors lounge aBoutSearch for art to buy log in sign in
Soluptatibus dolest est mincdfdto velentu ribusapic
toriatur si imet omnis quam harum sit ad quis ea
volente mporemo loremperit odi in eum autenit
est, verspelit quiberf eriorei ciendaniSoluptatibus
dolest est mincto velentu ribusapic toriatur si imet
omnis quam harum sit is ea volente mporemo
loremperit odi in eum autenit est, verspelit quiberf
eriorei ciendanis int, voluptatque reped quam,
soloriaepe voluptur, toredi in eum autenit est,
verspelit quiberf eriorei ciendanis int, voluptatque
reped quam, soloriaepe voluptur, tores aut evel
inus.Volum, ulpa volorro ribus, quid ma inus int,
voluptatque reped quam, soloriaepe voluptur, tores
aut evel inuribus, quid ma inus.
S av e t o
g a l l e r y
S H a r e
v i e w i n
a r o o M
edition of 5
Primary market
Top partners
Secondary market
Accredited dealers
Private sale
Collectors / Aficionados
Framer nearby or other follow up
business
Advertising / Advertorials
Consulting / Advisory
3 Market Levels
Adjacent
Shipping
Insurance
Valuation
services

5. 3
You haven’t heard your favourite
Buzzword yet?

6. 4
SCALING!
You haven’t heard your favourite
Buzzword yet?

7. 5
3. Wo r ldwide Luxury Market 2014-15 (in €bn)
Personal
luxury
goods
Luxury
cars
Luxury
hospita-
lity
Luxury
wines
&spirits
Luxury
food
Fine Art
High-
quality
design
Luxury
private
jets
Luxury
yachts
Luxury
cruises
Total
2015
(est.)
253
1-2% 8% 7% 3% 4%
2012 2013 2014 2015 2012 2013 2014 2015
6% 4% -1% -1% 4% 5%
405
7 2 1.04421
32
40
45
64
176
299
127
138
150
176
319
351
405
Luxury car market trend
(billion euros, at current exchange rates)
Source: Bain & Company
Growth from 2014 to 2015
Luxury hotel market trend
(billion euros, at current exchange rates)
+8% +10% +15% +9% +9% +17%

8. 6
4. C o llector community – The luxury vertical
Curated
Commerce
Community
Content
Communi-
cation
DISTINCT + LIMITED + PRE SELECTED + GUIDED + SPECIALIZED
Primary market + Secondary market + Private sale + Shipping + Insurance + Valuation
Sell your stuff + Meet the peer group + Show & Share
Owned Content + Collectors comments + specialized Bloggers
Coop Print Magazines + Apps + TV Formats + Affiliate Network + Social media
Blogger community + TV commercials
Collector world
Fine Art
Arts,
Crafts &
Handmade
Luxury
food & wine
Classic &
luxury cars
Personal
luxury
goods
Design &
furniture
Antiques
tell
buy
sell

9. 7
5. A r ts , Crafts & Handmade
Collector world
Fine Art
Arts,
Crafts &
Handmade
Luxury
food & wine
Classic &
luxury cars
Personal
luxury
goods
Design &
furniture
Antiques
Country
Lifestyle
Handmade
Manufactory
„The good old things“
Customers „Aficionados“

10. 8
Corporate Development
1. Roll up, Take over
2. Company builder (own development)
3. Cooperations
Targeting
From affordable premium to pure luxury
Value Added
Emotional value = Collectors knowledge, experience & emotions
Pitch
Buy, Sell & Tell
6. it is a very simple strategy – yet it is not easy
1
2
3
4
➪
➪
➪

11. 9
7. s in g le-Platfom-Strategy
CMS Frontend Platform
eDitorial-Commerce (Text, Photo, Video)
Artmarket
Manufactory
Antiques,Design,Wine,Collectibles,
ClassicCars,Jewellery,etc.
Collector Profile
Accounting /MIS
CRM Backend
Partner
Payment
Bank
Interface
Social Media Command Center
(Hootsuite / Radian6)
Partner-Micro-Site / Shop
Facebook Youtube Instagram Twitter Showrooms
Bloggers&Publishers
Ebay
Amazon
Ricardo
TV Formats
Print (special interest)
PartnerBackEnd
Private Sale
Newsletter
Blog
Community
➪
➪Affiliate Progr.
Content
➪M
ultishop
m
odule

12. 1 0
Collector world
Buy, Sell & Tell
8. lu xu ry goods industry vertical

13. 1 1
Thank you!
Roman maria koidl
roman@koidl.com

14. Focus on Leading European Internet companies
Covering over 400 companies across 25
online verticals, a broad range of over 500
investors as well as 100+ online-focused
corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships
with potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading
investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A
experience
Routine execution of M&A and financing
transactions with sizes of several billion
euros
22 successfully completed NOAH Advisors
transactions underline successful transfer of
M&A competencies to the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for
excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures
align interests of clients and NOAH Advisors,
and demonstrate conviction to deliver top results
Creative deal solutions
September 2015 December 2014
September 2014October 2014
May 2014 February 2013
May 2012 April 2011
Sale of a 70% stake in
to
Exclusive Financial Advisor to
Drushim and its Shareholders
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
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for €80m to
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Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Growth equity investment from
for a 30% stake alongside Softonic’s Founders
and Angel Investors at a valuation of €275m
Exclusive Financial Advisor to
Softonic and its shareholders
150 million growth equity investment from
for a 50% stake alongside Fotolia’s Founders and
Additional $150 million senior debt financing
Total $300 million investment
Financial Advisor to Fotolia and its Shareholders
have acquired a majority stake in
for $350m from
Exclusive Advisor to Summit Partners and TA Associates
Selected Completed
NOAH Transactions
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