Digitalizing the Garage Industry - Presentation at AdTelligence workshop by Alberto Sanz de Lama, Managing Director of AutoScout24 at the NOAH 2013 Conference in London, Old Billingsgate on the 13th of November 2013.

1. Digitalizing the garage industry
www.autoscout24.de
13. November 2013
Alberto Sanz de Lama
Managing Director
www.autoscout24.de

2. Bringing value to consumer and garages
Situation today:
-Rigth price?
-Rigth service & quality?
-Convenience?
Situation today:
- Overwhelmed by internet
- Expensive advertising
- Loyalty reducing
Autoscout24 Garage Portal
Consumer
Solution:
Comparable offers
& pricing
-Binding contracts
-Quality ratings
Seite 2
Garage
Solution calculating individually
prices for car and garage
Solution:
-Targeted consumer
approach
-Outsourced internet
marketing

3. Disrupting with success
Business opportunity
Results so far
• Garage service market: 30 Billion €
in DE (1/2 of the used car market)
• 10% garage penetration in 1 year
• 40.000 garages in DE
• Monthly bookings growth +15%
• No competition in internet
• Average 4,3 of ratings
• 60+ views / garage / month
• Disruption of the industry
Business model
•Garages pay:
•Fix: Monthly fee (below yellow pages)
•Variable: 5% commission
Seite 3