Boosting Ecommerce Conversion with Payments Innovation - Workshop by Pierre-Antoine Vacheron, Executive Vice President Retail, CEO, Sumit Arora, Director Business Development EMEA and Gertjan Dewaele, Product Intelligence & Innovation Lead of Ingenico ePayments at the NOAH Conference Berlin 2017, Tempodrom on the 22nd of June 2017.

1. BOOSTING CONVERSION WITH
PAYMENTS INNOVATION
NOAH Conference, Berlin, 22 June 2017

2. GET YOUR TICKET TODAY!
www.noah-conference.com
6-7
Old Billingsgate, London Tempodrom, Berlin
JUN20182-3 NOV2017
SAVE THE DATE

3. ACCEPTING
PAYMENTS
WORLDWIDE
• Over 150 payment methods globally
• Multi-currency processing & settlement

4. MOBILE-FIRST
PHILOSOPHY
Build the best checkout experience for any device -
mobile, tablet or desktop, as well as in-app

5. Increase conversion with data analytics
• Best-in-class analytics engine (Elevate)
• Monitor your transactions and take direct action
SUPPORTED
BY DATA

6. CONVERSION
IS KEY TO GAIN
VALUE FROM ECOMMERCE

7. WORKING WITH
PARTNERS WORLDWIDE

8. 2 PERSPECTIVES TODAY
CONVERSION TODAY CONVERSION TOMORROW

9. 2 PERSPECTIVES TODAY
CONVERSION TODAY CONVERSION TOMORROW

10. CONVERSION IS ALL ABOUT
MOMENTS OF TRUTH

11. FIRST MOMENT
OF TRUTH
SECOND MOMENT
OF TRUTH

12. ZERO MOMENT OF TRUTH

13. PAYMENT
MOMENT OF TRUTH

14. 100
orders
started
50
payment
requests
40
payments
completed
20% of
payment
requests are
not completed
60% of orders
are abandoned
before payment
is completed
71% 69% 59% 54% 46% 17%
Key reasons to abandon an
order at the payment step
Source: Ingenico study
WHY PMOT MATTERS

15. Source: Oxford Economics study, in partnership with Ingenico

16. SO HOW DO YOU OPTIMIZE YOUR
PAYMENT MOMENT OF TRUTH?

17. 1. Use data & AI to get
optimal insights

18. 2. Get the maximum value
from your financial partners

19. 3. Focus on (mobile) UX, also
during the payment process

20. 4. Block fraudsters,
without restricting customers

21. 3. Focus on (mobile) UX, also
during the payment process
1. Use data & AI to get
optimal insights
4. Block fraudsters,
without restricting customers
2. Get the maximum value
from your financial partners

22. 2 PERSPECTIVES TODAY
CONVERSION TODAY CONVERSION TOMORROW

24. 3 BELIEFS ON
THE FUTURE
OF PAYMENTS

25. PAYMENTS WILL BE
OMNI-CHANNEL
Web in Store
Store to Web
Web to Store
In the US, 45% of physical shopping
trips involve mobile shopping

26. BUT ALSO BEYOND STANDARD
USE CASES

27. PAYMENTS WILL BE CONVERSATIONAL

28. CONVERSATIONAL COMMERCE
AS THE NEXT PARADIGM IN RETAIL
E-commerce
(Website, mobile)
Participative
economy
(Social media)
Conversational
economy
(Messaging bots)
But to get maximum value, you need
to convert to payment in the chat

29. INGENICO LABS: PAYMENT INTEGRATED
IN CHATBOTS

30. PAYMENTS WILL BE
INVISIBLE

31. PAYMENTS WILL BE…
omnichannel
conversational
invisible

32. SO HOW WILL YOU
IMPROVE CONVERSION?
TODAY & IN THE FUTURE

33. THANK YOU
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EUROPE’S LEADING INTERNET
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September 2016
October 2016December 2016
May 2016
Investment in
by
Financial Advisor to Oakley Capital Exclusive Financial Advisor to
10Bis and its Shareholders
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Managing Director & Founder
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Managing Director
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Managing Director
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The NOAH Advisors Core Banking Team
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Director
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10Bis
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