B2B Software & Services - Analytics & Decision Making: Company presentation by Leo Kuyumciyan, COO of Millimetric Analytics and Machine Learning Ltd. at the NOAH Conference London 2019, 30-31 October, Old Billingsgate.

1. Automated & Actionable
Anomaly Detection

2.  @NOAHConference
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3. About Millimetric
§ Millimetric is an automated anomaly detection platform that
§ Detects previously unseen outliers
§ Instantly uncovers its root causes
§ Removes the need for dashboards and conventional analysis
§ Millimetric is pre-integrated with

4. An average online business needs to check
z
Even then, with millions spent, analysts
could not uncover all anomalies… as it
is impossible to quickly calculate
standard deviations and account for
trends and seasonality just by looking at
data
Problem

5. Can you see the
anomaly?
§ When you look at aggregated, high-level metrics everything may seem ok... but is it?
§ It looks like Average Page Load Time is performing pretty well compared to the site average...

6. Solution
§ In the previous page, «/Cart» was one of the best performing pages!
§ But Millimetric’s deep analysis shows, average page load time went up from 2 -3 seconds to over 10 seconds!
§ A simple metric causing unseen revenue leaks...
§ Millimetric prevents you from seeing your metrics from a birds-eye view and brings you to the ground level

7. § Don’t spend time analysing individual outliers
§ See all your digital performance metrics in one place and
see their impact on revenue
§ Take action and watch your profit grow
Anomaly Based Products

8. Comparative Anomalies

9. KPIs
Active Users
1,650
Companies Using
Millimetric
450
Properties
2,000
Data Sources
4,350
Daily Analyzed
Traffic
22M
Daily Analyzed
Data Points
1.5M

10. § Newly Added Integrations
§ Adding New Data sources
§ Financial Impact of Anomaly Correction
Updates and Future Plans

11. www.millimetric.ai demo@millimetric.ai +44 7415 891 193

12. Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 10th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
30 successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE®
The NOAH Advisors Core Banking Team
Marco Rodzynek
Managing Director & Founder
Jan Brandes
Managing Director
Nikhil Parmar
Director
Olek Skwarczek
Associate
Lukas Schlund
Analyst
December 2014 October 2014
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
October 2016
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership
December 2016
August 2017
Financial Advisor to Silver Lake
Financial Advisor to EMK Capital
Investment in
Acquisition of a Majority Stake in
by
by
at a valuation of $200m
November 2019 July 2019
September 2018
Financial Advisor to MagicLab
Financial Advisor to AU10TIX
and its shareholders
Financial Advisor to 10bis
and its shareholders
Acquisition of a 79% stake in $60m Investment in
Sale of 100% in
by
at a valuation of ~$3 billion
at a valuation of $260m by
for €135m to
10Bis