Startup Stage - Education - Presentation by Dotan Cooper, Co-Founder of MovinGame at the Axel Springer NOAH Conference Berlin 2016, Tempodrom on the 8th of June 2016.

1. FROM CHILDHOOD OBESITY
TO HEALTHY LIFESTYLE

2. 10 - 11 November 22 - 23 June
Save The Date
www.noah-conference.com

3. CHILDHOOD OBESITY IS A TICKING BOMB
$120B spent globally
with virtually no impact
40%
0%
30%
20%
10%
1965 1975 1985 1995 2005 2015
UK
2050
100%
%50>
>90%
% OF POPULATION
UNDER 18
OVERWEIGHT
Source: Government Office for Science

4. HABITS THROUGH ACTION, CUE & REWARD
Behavior
loop

5. DEVELOP HEALTHY HABITS IN KIDS

6. ENABLE APPS FOR HABIT DEVELOPMENT
Week 3 Week 5Week 1 Week 7

7. Yael Tamar
CEO
Adi Ben-Nesher
Head of Product
Dotan Cooper
Creative Director
Senior project director,
with 20+ years
experience heading
design, development
and implementation of
digital solutions in
organizations utilizing
behavioral science
and innovative tech.
LINKEDIN
Entrepreneur with 8+
years building social
apps, biz dev exec,
marketing and
communications
director, and M&A
consulting for FMCG,
health company
founder.
LINKEDIN
Graphic and Visual
Communication Artist
for 16+ years,
specializing in UX/UI
for web and mobile
apps, animation and
branding. Founder of
a creative agency.
Lecturer.
LINKEDIN
Lev Korol
Developer
A developer and a
student at the
Technion Institute of
Technology. Has
developed games
since he was 15. As a
hobby he builds
robots.
LINKEDIN
DIVERSE TEAM OF EXPERTS

8. MARKET: OBESITY & CORPORATE CAMPAIGNS
Obesity
$120B
Digital
Marketing
$200B*B32$
“Healthy lifestyle
habits, including
healthy eating &
physical activity, can
lower the risk of
obesity.”
- CDC
*Unilever plans to spend ~$2B (24% of its ad budget) on digital marketing
“Corporations can help
reduce childhood
obesity via
responsible
marketing aimed at
children & teens.”
- WHO

9. INTEGRATED BEHAVIOR CHANGE SOLUTION
*Solutions for adults
INTEGRATED
SINGLE FOCUS
TRACKING HABITS
SINGLE FOCUS
*
*

10. DISTRIBUTION: B2B2C
MARKET GROWTH,
INSIGHTS
LOWER RISK,
MORE FUNDING
INCREASED IMPACT
BETTER TOOLS

11. APP/ACTIVITY SPONSORSHIP + BESPOKE APPS
proprietary app:
sponsorship of app or activity
Bespoke app via
platform

12. Chartered Clinical
Psychologist and senior
lecturer. mindfulness
teacher at the University
of Bangor (UK) and CBT
therapist at Oxford
University, Clinical
Director of The
Mindfulness Project (UK).
Mindful Eating trainer,
board member, the
Center for Mindful Eating
(US).
Adler Institute lecturer
and coach, founder of
training school for
professionals in the field
of coaching for parents
and kids; leader of parent
groups at the Adler
Institute; advisor to large
organizations and
companies; writer and
guest blogger; regular
radio guest; Integrated
Pediatrics Consultant.
Naturopathic doctor
and personal trainer and
coach with experience in
pediatric exercise. After
earning her naturopathic
doctor degree in natural
and integrative nutrition,
Ortal opened a private
practice combining
physical activity with
nutrition for groups,
families and individuals
across Israel.
Clinical Dietitian at
Ha'Sharon Hospital and
Clalit HMO with
experience working with
children and their parents.
In the past, Intelligence
officer (8200) in the IDF,
technologically- oriented,
experience with various
communication medias,
data mining and Big Data.
RESIDENT EXPERTS: PROGRAM
Maya Stainhardt Ortal AmitzCinzia Pezzolesi, Ph.D. Inbal Shilo

13. WE ARE WORKING ON A PROOF OF CONCEPT
Dec - Mar Apr-May June-Jul Aug-Sep Oct-Dec Jan 2017

14. Employees
Revenues
Profit
Impact
PROJECTED IMPACT BY 2021: >50M USERS
2017 2021
20 32
$1.6M
-
$115M
$55M
>5M >50M

15. Prototype screens for an
app showing platform
capabilities

20. US, ISRAEL
YAEL TAMAR
US: +1 (347) 757-4638
IL: +972 (54) 458-4618
yael@movingame.com
www.movingame.com
UK
ADI BEN NESHER
UK: +44 (7792) 940-813
IL: +972 (7) 22-23-7464
adi@movingame.com
JOIN US!

21. Pre-Seed investment
Smartphone app PoC
(proof of concept)
• Dev’t & testing of key app elements
• UX, design & animation
• Collection of activities & shortlist
Setup & market research
• User journey
• Architecture development
• “Jump to avoid lava” AR mini-game
• LOI with producer of wearable for kids
• Cooperating with an IoT producer
Smart phone app MVP
(Minimum Viable Product)
• Development of “lean” mobile app
• Testing with focus groups
• Preparation for Seed investment
Public smartphone app
(available on app store)
• Routine iterations of enhancements
• Gather feedback from the community
• Focus on monetization
Public brand awareness
(roadshows and promotion)
• Platform development
• B2B marketing and sales
• Focus on growth
API
(partners)
• Platform monetization
• New apps
• Partnership with hardware makers
Dec - Mar Apr-May June-Jul Aug-Sep Oct-Dec Jan 2017
Users 15K 30K100 5K 140K – 1.3M
Initial revenue
APPENDIX: DETAILED TIMELINE

22. Focus on Leading European Internet companies
Covering over 400 companies across 25
online verticals, a broad range of over 500
investors as well as 100+ online-focused
corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships
with potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading
investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A
experience
Routine execution of M&A and financing
transactions with sizes of several billion
euros
22 successfully completed NOAH Advisors
transactions underline successful transfer of
M&A competencies to the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for
excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures
align interests of clients and NOAH Advisors,
and demonstrate conviction to deliver top results
Creative deal solutions
September 2015
December 2014
September 2014
October 2014
May 2014
February 2013 May 2012
Sale of a 70% stake in
to
Exclusive Financial Advisor to
Drushim and its Shareholders
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Growth equity investment from
for a 30% stake alongside Softonic’s Founders
and Angel Investors at a valuation of €275m
Exclusive Financial Advisor to
Softonic and its shareholders
150 million growth equity investment from
for a 50% stake alongside Fotolia’s Founders and
Additional $150 million senior debt financing
Total $300 million investment
Financial Advisor to Fotolia and its Shareholders
Selected Completed
NOAH Transactions
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET CORPORATE FINANCE BOUTIQUE
May 2016
Investment in
by
Exclusive Financial Advisor to
10Bis and its Shareholders
®