Fitness, Wearables & Sport Challengers - Presentation by Lucas von Cranach, Founder & CEO of Onefootball at the NOAH 2015 Conference in Berlin, Tempodrom on the 10th of June 2015.

1. 2 © Onefootball GmbH / Kurztitel der Präsentation / 2014/10/27
Onefootball
Lucas von Cranach
Founder & CEO

2. SAVE THE DATE
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Old Billingsgate, London Tempodrom, Berlin
12-13 NOV2015 8 - 9 JUN2016

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Football for the people.
We deliver the best mobile experience for football fans around the
world, connecting them socially and emotionally like no other.

4. 3 © Onefootball GmbH / <Kurztitel der Präsentation> / <20YY-MM-DD>
90% of the 16-18 year old
access the internet through
their smartphone.
Source: Bitkom - https://www.bitkom.org/files/documents/BITKOM_Studie_Jung_und_vernetzt_2014.pdf

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>350m football fans
on smartphones!
Sources: A. T. Kearney, The Sports Market, The Global Sports Media Consumption Report 2014
1 billion
fans
350 million
mobile
100 billion
EUR

6. What football fans spend on their clubs.
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780 €
87 €
435 €
340 €
249 €
TV Food & Drinks Tickets Mechandizing Travel
Germany
1,891 € per season
900 €
108 €
1452 €
240 €
216 €
Spain
2,916 € per season
2014, lendico.com

7. If media was yesterday,
what is tomorrow?
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8. Nike:
Brand App "Nike Football"
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/ Nike’s special content & football platform
/ Nike as the sender/creator of the platform

9. Under Armour:
Acquisition of my fitness pal
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/ Under Armour bought MyFitnesspal for 475m$
/ Taking over the company but not the product

10. Onefootball is leading the way.
The world’s leading and fastest growing football app.
/ Used in 208 countries
/ >20m user
/ 40 sessions per user/month, averaging 2 minutes
/ up to 50,000 daily downloads
/ on average 4.5 star ratings (250,000 reviews)
/ all platforms (Android, iOS, Windows Phone, Web)
/ up to 400 leagues in 16 languages covering 5000 content sources
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Investment partners:

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Revenue Streams
Home stream Live area
Ad placements
Programmatic Advertising
Merchandizing
Sponsoring

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Monetization as part of the product
and with value for the user
Home stream Live area
At the right moment… …to the right audience
ManU
900k fans
Bayern Munich
1.6m fans
Germany
1.1m fans
Real Madrid
1.2m fans
Chelsea
750 fans
Segmented by clubs, national team, language,
sociodemographic data and app behavior

13. Product demo
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14. Our latest execution: Apple Watch.
Onefootball - a market first.
/ The Onefootball app was part of Tim Cook’s keynote presentation of Apple Watch
/ Onefootball developers built the app in Cupertino in close collaboration with Apple
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I've never played for
a draw in my life.
Sir Alex Ferguson

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