Advertising Challengers - Presentation by Ragnar Kruse, CEO of Smaato at the NOAH 2015 Conference in Berlin, Tempodrom on the 10th of June 2015.

1. The Leading Global Mobile Advertising RTB Ad Exchange & SSP
Silicon Valley Innovation & German Engineering
Why Smaato Became a Leading Global Player
in Mobile RTB Advertising
Ragnar Kruse | CEO & Co-Founder | Smaato Inc.

2. SAVE THE DATE
GET YOUR TICKET NOW!
www.noah-conference.com/request-invitation
Old Billingsgate, London Tempodrom, Berlin
12-13 NOV2015 8 - 9 JUN2016

3. Copyright © 2015 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.
www.smaato.com
Version: 062015.2
Smartphone Penetration is Huge and Increasing
The next 3-4 years 1b+/year Smartphones will be added!
1. Wikipedia, June 2014
2. IDC, December 2014
3. IDC, March 2015
4. eMarketer, December 2014
5.2 billion mobile2
phone users
5.2
billion
1.5 billion
smartphones to be
shipped in 20153
1.5
billion
7.2 billion world1
population
7.2
billion 1.9 billion
smartphone
users in 20154
1.9
billion

4. Copyright © 2015 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.
www.smaato.com
Version: 062015.2
Smartphone
screen sizes are
getting bigger:
10% > 5-inch
In 2014
Significant Business Shift in 2012
Smartphones became a global phenomenon with more affordable prices
4-inch
5.7-inch
Apps
are
Global
Thru
App-
Stores
Smartphones
are becoming
affordable:
< $100

5. Copyright © 2015 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.
www.smaato.com
Version: 062015.2
Market Outlook & Positioning
The Huge Mobile Advertising Opportunity
Global Mobile Ad Spending (in Billions USD)Total Media, Digital, and Mobile ad spend (in Billions USD)
$524
$559
$592
$632
$670
$710
$121 $146
$171 $197 $224 $252
$19 $43 $69
$101
$134 $167
2013 2014 2015 2016 2017 2018
Media spend Digital spend Mobile spend PC spend
Source: eMarketer, December 2014, January 2015 Source: eMarketer, March 2015
$19
$43
$69
$101
$134
$167
$196
2013 2014 2015 2016 2017 2018 2019
vs
Mobile App vs Mobile Web Usage
Source: eMarketer, April 2015
81%
Mobile
App 19%
Mobile
Website
Mobile App Downloads Worldwide, 2014-2018 (in Billions)
Source: 451 Research, “Mobile Applications and Cloud Forecast,” Dec 2014 as cited in
company blog, Feb 13, 2015
138
186
237
291
346
2014 2015 2016 2017 2018

6. Copyright © 2015 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.
www.smaato.com
Version: 062015.2
Smaato Helps 80,000+ App Dev. & Publishers Monetize Globally
By connecting them to 390+ demand partners (Ad Networks & DSPs) with a single SDK
Your
App
Connected to 390+
Demand Partners

7. Copyright © 2015 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.
www.smaato.com
Version: 062015.2
The Ecosystem
Connecting Supply (App-/Publisher) and Demand (Advertisers) through Real Time Bidding
SPX
Smaato Publisher
Platform
Demand Supply
Buy / Sell Publisher Inventory Request Ad
Real-Time Bidding
(Auction)
bid
adrequest
80,000+
Publishers & Developers
impression
390+ Demand Partners
200ms

8. Copyright © 2015 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.
www.smaato.com
Version: 062015.2
German Engineering with Silicon Valley Innovation
Smaato´s secret sauce: Combining Silicon Valley Innovation And German Engineering
Silicon Valley InnovationGerman Engineering

9. Copyright © 2015 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.
www.smaato.com
Version: 062015.2
Smaato: The Challenger to Google
A Unified Platform
Google Admeld (SSP)Google AdX (RTB Ad Exchange)DFP (Publisher Ad Server)
Where Google needed to buy 3 platforms:
Smaato built ONE Next Generation platform:

10. Copyright © 2015 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.
www.smaato.com
Version: 062015.2
Smaato: The Challenger to Google
A Unified Platform
Smaato SPX
Publisher
Ad Server
RTB Ad
Exchange
Supply
Side
Platform

11. Copyright © 2015 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.
www.smaato.com
Version: 062015.2
The Smaato Publisher Platform
The first Mobile Publisher Platform with a “Super Auction”!

12. Copyright © 2015 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.
www.smaato.com
Version: 062015.2
Profitable with +117% YoY Growth
80,000+ Publishers & App Developers
390+ Ad Networks & DSPs
91 of Top 100 Ad Age Advertisers
500+M Unique Users/Month
150+ Billion Impressions/Month
Founded 2005
Mobile RTB Ad Exchange & SSP
$50 Million in Venture Capital Raised
Funded by Aeris Capital, EDBI, SPH
180 Employees, 30 Languages
50 Product & Engineering
New York City, NY Hamburg, Germany Singapore, SGSan Francisco, CA
Company Overview
Smaato is the leading independent global Mobile RTB Ad Exchange and SSP

13. Copyright © 2015 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.
About Smaato
Smaato is the leading independent global mobile Real-Time Bidding (RTB) ad exchange and Supply Side Platform (SSP). More than 80,000
mobile publishers use Smaato's platform to monetize their mobile inventory around the world. The Smaato Exchange (SMX) is globally
connected to 390+ Demand Partners. Smaato delivers more than 150 billion ad impressions per month, including campaigns from 91 of the
Top 100 Ad Age brands.
A privately held company founded in 2005, Smaato is headquartered in San Francisco, California, with offices in Hamburg, Germany, as well as
Singapore and New York. www.smaato.com/company
New York City, NY
Tel: +1 (646) 807-4596
americas@smaato.com
Hamburg, Germany
T: +49 (40) 3480 9490
emea@smaato.com
Singapore, SG
T: +65 3157 1444
apac@smaato.com
San Francisco, CA
T: +1 (650) 286-1198
americas@smaato.com
Thank you for your attention!
CEO & Co-Founder
Ragnar Kruse
ragnar@smaato.com