Startup Stage - Marketplaces - Presentation by Travis Pittman, Co-Founder & CEO of TourRadar at the Axel Springer NOAH Conference Berlin 2016, Tempodrom on the 8th of June 2016.

1. Travis Pittman, CEO / travis@tourradar.com
booking tours made easy
TourRadar is the Global Distribution
Marketplace for Multi-Day Tours

2. 10 - 11 November 22 - 23 June
Save The Date
www.noah-conference.com

3. What is a multi-day tour?
Allows anyone to join a group, led by a professional guide,
to travel anywhere. Generally includes transport,
accommodation, meals and excludes flights
12 Day
Vietnam Cambodia and
Laos Tour
7 Day
Kilimanjaro Trek
24 Day
Europe Coach Tour

4. The Challenge
Multi-day tours are complex and have been traditionally sold face to face in
travel agencies. Due to the lack of Technology, Context, Trust and
Customer Support these products have not been successfully sold online
Lack of
trust, safety and
payments
Highly
Fragmented
Industry

5. TourRadar is driving the transformation of the multi-day tour industry from
a fragmented offline world to an online connected marketplace
Last frontier of the travel industry
€50b
addressable market
growing rapidly
Last untapped
sector of travel
industry
€1,575
Average Booking
value
Average Commission
on Bookings
18%

6. St Petersburg
Vienna
Brisbane
Toronto
Team
Founding Team
Shawn and Travis Pittman
Over 20 years of industry experience
Operational Team (43 FTE)
Headquarters in Vienna and offices in Brisbane, Toronto & St. Petersburg
Experienced Investors
Cherry Ventures
Hoxton Ventures
Former CEOs Expedia (Erik Blachford)
& HolidayCheck (Jörg Trouvain)
AWS Gruenderfonds
SpeedInvest plus others

7. Key Metrics
40% of bookings from SEO
Up to 20% repeat purchase rate
15% of bookings from word of mouth referrals
750k email subscribers
65%
Female
18 - 34 Years old
65%
35 - 54 Years old
19%
55+ Years old
16% Rest of World
20%
North America
36%
Australia
30%
UK
14%
Tripled
run rate
in the past
6 months

8. Relationships spanning up to 10 years with over 500 Suppliers worldwide
First Instant Booking API in the multi-day tour industry
Over 20,000 tours and 1m annual tour departures
Amadeus GDS Integration enabling Suppliers to dramatically increase
distribution through offline Agents
Largest number of reviews in the industry - Over 50,000 individual reviews
24/7 Marketplace Support for Travellers, Suppliers & Distributors
Why TourRadar is Leading this Market
Suppliers
API
OTA
GDS
Affiliates
Travellers
Marketplace

9. $6m Series A round closed
Led by Cherry Ventures & Hoxton Ventures
Follow-on investments from Speedinvest and aws Gruenderfonds
Use of Funds
Expansion into new markets (e.g. Germany, China)
Partnerships with OTAs, GDSs, Metasearch, Publishers
Supplier onboarding in new categories (e.g. Luxury & River Cruising)
Scale Performance Marketing

10. Focus on Leading European Internet companies
Covering over 400 companies across 25
online verticals, a broad range of over 500
investors as well as 100+ online-focused
corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships
with potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading
investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A
experience
Routine execution of M&A and financing
transactions with sizes of several billion
euros
22 successfully completed NOAH Advisors
transactions underline successful transfer of
M&A competencies to the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for
excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures
align interests of clients and NOAH Advisors,
and demonstrate conviction to deliver top results
Creative deal solutions
September 2015
December 2014
September 2014
October 2014
May 2014
February 2013 May 2012
Sale of a 70% stake in
to
Exclusive Financial Advisor to
Drushim and its Shareholders
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Growth equity investment from
for a 30% stake alongside Softonic’s Founders
and Angel Investors at a valuation of €275m
Exclusive Financial Advisor to
Softonic and its shareholders
150 million growth equity investment from
for a 50% stake alongside Fotolia’s Founders and
Additional $150 million senior debt financing
Total $300 million investment
Financial Advisor to Fotolia and its Shareholders
Selected Completed
NOAH Transactions
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET CORPORATE FINANCE BOUTIQUE
May 2016
Investment in
by
Exclusive Financial Advisor to
10Bis and its Shareholders
®