Lead Generation - Presentation by Chris Öhlund, CEO of Verivox at the NOAH 2013 Conference in London, Old Billingsgate on the 13th of November 2013.

1. Lead Generation
Chris Öhlund at NOAH2013, London
Chris Öhlund
13 Nov 2013
Page 0

2. verivox.de
Germany’s leading online comparison portal since 1998
Back in the days
Chris Öhlund
13 Nov 2013
Page 1
Today

3. verivox.de – Facts & Figures 2013
180
Employees
In three locations
25
thousand
listed tariffs & products
4.8
million
monthly visitors
6
million
brokered switches since 2007
Chris Öhlund
13 Nov 2013
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€ 700 million
in consumer savings
Highly profitable at an
average annual profit
margin of about 40%
since 2010

4. verivox.de – Vision & Milestones
Germany’s leading independent online comparison
portal for household goods and services
1998
2005
2010
2013
Company
First Platform for
First Portal with
Life and non-life
Foundation
Gas tariffs
Consumer
insurance
comparison
protection rules
Electricity
insurance, 1st to
tariff
Customer portal
calculator
“My Verivox”
2000
2009
Chris Öhlund
13 Nov 2013
products, mortgages,
Loans and Car
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market with
Mobile Apps
2012
photovoltaic
systems, Smart TV
App

5. verivox.de – Brand equity
1998 – 2012
Number
of media
mentions
Building reputation by PR & Customer Service
Equivalent Mediaspend for
Verivox:
9,000
Positive ratings:
8,000
98,96%
€ 5m +
7,000
6,000
5,000
4,000
3,000
2,000
1,000
0
Verivox 2012
Competitor 2012
Source: Verivox GmbH, Media Mentions
(TV, Print, Radio, Online) 12/2012
Source: eKomi GmbH, 12/2012
Base: 74.139 ratings
Significantly reducing customer acquisition costs
70% + traffic is direct / free organic
Chris Öhlund
13 Nov 2013
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6. verivox.de – Brand equity
Which brand is trustworthy?
90
80
79
70
60
Verivox = Top 5
59
51
50
40
33
30
31
30
30
26
23
23
23
23
23
22
16
20
10
15
12
11
5
0
Source: Market Research on Brand Trust of Internet Companies in Germany, (Sasserath Munzinger, 12/2012)
Base: n=1000 people, familiar with mentioned brands
Chris Öhlund
13 Nov 2013
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7. verivox.de
A growth story with up to 50% KPI improvement
Increase of website
visitors
December 2011 December 2012
Source: Verivox GmbH,
Webtrack/Google Analytics,
2011, 2012
Chris Öhlund
13 Nov 2013
Increase of Clicks
(Brand)
December 2011
December 2012
Source: Verivox GmbH,
Google Analytics, 2011, 2012
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Increase of revenues
(indexed)
December 2011
December 2012
Source: Verivox GmbH,
Heidelberg 2012, 2013

8. verivox.de – How Big Can it Get?
Great Britain
Germany
Population
63 m
€ 1.5 bn
82 m
Market size 2012
+168%
€ 320 m
(est. OCP revenues*)
+131%
€ 8.5m
Total Visits
* Excluding shopping and travel categories
Chris Öhlund
13 Nov 2013
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Total Visits
Total Visits

9. verivox.de – Germany market potential 2017*
€ 1.6 bn
More than 5 x current market volume
OCP revenues (m€)
600
500
+168%
400
300
2013
+131%
2017
€ 8.5m
200
Total Visits
Total Visits
Total Visits
100
0
Electricity
Gas
* Excluding shopping and travel categories
Chris Öhlund
13 Nov 2013
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DSL
Mobile
Car insurance
Loans

10. Thank you.
Chris Öhlund (CEO), Verivox Holdings
Chris Öhlund
13 Nov 2013
Page 9