Startup Stage - PropTech - Presentation by Naushard Jabir, Co-Founder & CEO of Vida at the NOAH Conference London 2017, Old Billingsgate on the 2nd of November 2017.

1. A Pioneering Technology Platform
Revolutionising the Care Industry

2. Three Conferences, One Mission: Empower the European Digital Ecosystem
To provide a physical marketplace
that facilitates funding of
digital European companies
at all stages
Mission Mission Mission
Connecting
Capital with
Entrepreneurs
Connecting European
Champions
and Challengers
Connecting Israel’s Startups
with Large Corporates
and Investors
30-31 October 2018
Old Billingsgate, London
6-7 June 2018
Tempodrom, Berlin
13-14 March 2018
Haoman 17, Tel Aviv
To promote Israel - European
relationships and enable funding
To bring together future-shaping
executives and investors active
across segments driven
by digital revolution

3. We are building a technology platform that will revolutionise the global
care industry. Vida is CQC approved and provides a holistic and integrated
circle of care; the focus is on empowering and uplifting the entire
industry by positively impacting all stakeholders.
VISION

4. From just an idea to industry disruptor in under 12 months
12 months ago, Vida was born. Vida is an end-to-end, personalised and scalable care technology platform, going to the last mile in client
service.
We have moved at great speed, proving our model, with a clear vision and clarity on how to solve the structural challenges in the care
industry.
Proven model
and strong
consumer
brand
2017 Revenue:
£1.5m
2018: £5m
25-strong
team. 11 in
Technology
Technology
platform built
and patent
pending
CQC regulated
£25bn market
opportunity
Over 300
carers on
board
Partnership
with 6 local
authorities
Full coverage
of London,
East & West
Sussex
Technology
can scale
internationally

5. Vida recognised as a disruptive brand delivering a high quality care experience
Marketing Week

6. Naushard Jabir
Co-Founder, CEO
Co-Founder of Laundrapp,
previously an investment
banker at Deutsche Bank
and BNP Paribas
Devika Wood
Co-Founder, CMO
Clinical Governance Officer
at Babylon, Strategic
Partnership Officer at
Medefer, Breast Cancer
Research, Imperial College
London
Mohammed Gbadamosi
Care Manager
London Care Manager of the
Year 2014; Over 11 years of
actual care experience
previously at Octavia Care
And a team of young and energetic individuals ready to revolutionise the care industry in the UK:
Experienced management team with startup and healthcare experience
Hunt Collings
Operations Manager
Graduate from Imperial
College London. Operational
experience in healthcare
businesses.
Care Team - 12
Technology Team - 12
Business Development - 2
Claudio De Pace
CTO
Technical Architect at
Monitise Create, Head of
Mobile Development at Ve
Interactive, Software
Engineer at Hyves

7. Highly fragmented market beset with structural issues
There are at least 8,500 at-home care agencies, all operating on legacy business models and poor operations systems that are human
resource intensive and costly.
Vida’s solutions target both the ‘human’ related issues and the poor use of technology that is dragging the industry down.
‘Human’ related issues
Low carer
pay
Poor training
and lack of
career
progression
Declining
quality of care
and poor
service
High
overheads and
resource
intensive
Patient
outcomes not
monitored
Lack of technology
Paper based
systems
No logistics
expertise
Poor
operational
software
Lack of
data
No real-time
monitoring

8. Vida’s End-to-End Tech Platform will redefine the global care industry
We are building an end-to-end, personalised and scalable care technology platform. The platform will address the following key areas:
High Quality Care
Logistics
Monitoring
Transparency
Vida Eco-System
Health Outcomes
Absolute focus is on delivering high quality care at an affordable rate. Vida is CQC approved and we
empower and invest in our carers, clients and next-of-kin
The right carers are matched to the right client, ensuring efficiency in the delivery of high quality care,
whilst at the same time providing continuity of care and reliability of service
Vida enables real-time monitoring and proactive management of the health of our clients. This
improves patient outcomes and results in cost savings to the NHS
“Connected Care” facilitates and improves communications, providing real-time transparency to all
stakeholders involved in the care process
A number of client outcomes are tracked on a regular basis, to quantify the positive impact that Vida has
on their lives and the resulting cost savings to the NHS
The platform provides a foundation upon which numerous other health services can be delivered; from
disease-specific IoT devices to medication management

9. We have built sophisticated apps to address various break points
▪ The technology we have built is unique and addresses the many pain points we have experienced in being a CQC approved care
provider and delivering high quality care
▪ Our Phase 1 Technology components solves the logistics and monitoring issues in delivering care, improving efficiency, transparency
and communications significantly. The end result is a superior care experience to the client
▪ Manage all elements of the care plan
and keep stakeholders in the client’s
care unit up-to-date
▪ Manage network of carers and
clients
▪ Focus on operations so that the
business operates efficiently and
seamlessly
▪ Manage visits, timesheets and task lists
▪ Paperless – Reduce time spent on
tracking and recording daily activities
VIDA OFFICE CLIENT APP CARER APP

10. Our carers are highly qualified and trained to understand
complex conditions and provide compassionate, holistic and
quality care
Fully managed, highly personalised service overseen by a
dedicated care manager
Our carers support your loved ones to stay in their homes and
communities, avoiding costly institutional care
Vida works closely with each individual client, family members
and primary care providers to design and implement care plans
Our carers are supported by technology to facilitate “real time”
information that is directly connected to the care process. This
allows Vida to adopt a proactive approach to care
Circle of Care – Holistic, integrated & seamless care solution

11. Outcomes and data
Vida has devised a means of benchmarking and monitoring client well-being; our easy-to-use app allows carers to continually monitor
and feedback information to the office – enabling us to be proactive, rather than reactive, with the client’s health.
Our end-to-end platform also allows collection of never-used-before data in the community; valuable patient data that traditionally
resides only in the client’s home. The scale, diversity and numerous applications of this data make monetizing this an incredibly attractive
proposition.
Type of Data
General Health
Outcomes
Agency/Carer
Quality
Modeling
future care
needs
Treatments
adherence &
compliance
Disease-
specific
monitoring
Applications of data
In-house
Quality
Assurance
CQC Auditing NHS
Local
Authorities
Big Pharma

12. B2B Partnerships: Local Authorities
Existing Partnerships:
Future Partnerships:

13. Care Provision - Simple pricing making care affordable
Standard Pricing Average Weekly Price
(20 hours of care)
Live–in Care
(each week)
£16/hour £280
£850
22%
100%
Client Carer Vida
£16/hour £12.50/hour
£3.50/hour
78%
Vida’s Unit Economics
▪ Our initial focus for the first year is the private market. Initial trading data indicates that clients are price inelastic to a degree; they are
more concerned with the quality of care and continuity of care. Vida is priced well below market for a premium and responsive service.
▪ Our nearest competitors are charging over £20/hour for the same quality of care; hence, we are highly confident that demand is price
inelastic between £16 to £20 an hour. Should we need to increase margin, there is 15.6% upside that can be extracted.
▪ We have kept pricing affordable at £16/hour as it enables us to work easily with local authority authorities who refer clients for free

14. Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
30 successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
December 2014
September 2014
October 2014
May 2014
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE
September 2016October 2016
December 2016
Financial Advisor to Oakley Capital
®
Marco Rodzynek
Managing Director & Founder
marco.rodzynek@noah-advisors.com
Jan Brandes
Managing Director
jan.brandes@noah-advisors.com
Justus Lumpe
Managing Director
justus.lumpe@noah-advisors.com
The NOAH Advisors Core Banking Team
Nikhil Parmar
Director
nikhil.parmar@noah-advisors.com
Acquisition of a Majority Stake in
by
from
at a valuation of €300m
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership
Financial Advisor to Silver Lake
Investment in
by
August 2017
Financial Advisor to EMK Capital
Acquisition of a Majority Stake in
by
at a valuation of $200m