Wydr is developing an open art trading platform to simplify global access to art and maximize targeted exposure through algorithms. Their iOS and Android app was released in January 2016. Their business model connects casual art lovers looking for affordable art with artists, taking a 30% commission. They are seeking €300,000 in financing to fund market expansion and product optimization.

1. 1
we’re making the
art world wydr
June, 2016
NOAH Startup Stage
2016
Matthias Dörner
phone: +41 79 937 29 37
email: matthias@wydr.co
web: wydr.co & wydr.de

2. 10 - 11 November 22 - 23 June
Save The Date
www.noah-conference.com

3. The Problem
The art market is simply waiting to be disrupted!
2
No real innovation in the market.
prints & posters
unaffordable

4. Solution
The open art trading platform
Simplifying global access to art and
maximising targeted exposure - through
intelligent algorithms.
iOS and Android App
released in January 2016.
3

5. Business Model
4
wydr
product
exposure
money
Casual Art Lover
Artist
experience
30%
commission

6. Market Potential (online equals 10% of the shown numbers)
$150b
extract the hiscox online art trade report 2015
fine art market (US)
art related expenditures (US)
furnishing expenditures (US)
$20b
$220b
First movers in the
online art market are
offering the same
services as
traditional players in
the offline fine art
market.

7. Founding Team
6
Timo Hahn - CTO
BSc in Computer Science - Stuttgart
MBA - University of Toronto
Global eMBA - University of St.Gallen (HSG)
8 years experience in IT management roles
in financial institutions
Matthias Dörner - CEO
MSc in Mechanical Engineering - ETH Zurich
MBA - University of Toronto
Global eMBA - University of St.Gallen (HSG)
8 years experience in lean manufacturing and customer
facing roles in medical devices and luxury goods sectors

8. Financing
Current ownership: 100% founders
Capital need: EUR 300’000
Needed to fund market expansion (DACH
+ UK) and product optimisation (Algorithm
/ Multi Language) for the next 6 months.
1. Product Development / Differentiation
2. Business development - 5 FTEs
3. Sales & Marketing expenditures
Possible Exits
1. Merger with an
established competitor
2. Acquisition by a bigger
competitor from either
the art market or the
interior design market
7

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