Onserts are sticky notes that can be applied to newspapers to carry marketing messages. They can be used as reminders, coupons, or to provide contact information like phone numbers or websites. Onserts are applied by hand or machine to free newspapers delivered to over 9 million UK homes. They provide a cost-effective way to target specific audiences and geographies through the newspapers' circulation. Onserts can be customized in various shapes, colors, and prints and used on their own or alongside in-paper advertisements.

1. Onserts - An overview
sticking it to your customers in style

2. • Onserts are sticky notes carrying key marketing messages
applied to the front of a newspaper
• Easily retainable onserts can be used as:
o A reminder
o A coupon
o Key info - telephone number or web address
o Pointer to an in-paper ad
What are
onserts?
sticking it to your
customers in style

3. • The onserts are applied to free newspaper publications
• A majority of free newspapers accept onserts along for a coverage of
around 9 million homes in the UK
• This is either done by hand or mechanically by the publisher
• The items are then delivered with your message right on the front of
the paper
How do
we do it?
Its not rocket science…

4. The
Benefits
• Associated with the most trusted of media – regional press
• High Impact
• Cost Effective
• Easily Retainable
• Targeted
• Creative Opportunity
• Can be used on their own or in conjunction with in paper
advertisements
…but it works!

6. Design
& Print
• Shape
Choose your preferred shape from a variety of options, square, rectangle or
even die cut into the shape of your product or logo
• Colour
A range of pastel or brilliant colours post-its
Choose from any colour print
• Scented items
• Print
Double sided print available
We can arrange the print and delivery of the post-its
So get your creative juices flowing and come up with something different.
You are only limited by
your own creativity

7. Masses of Creative Potential!

8. • Wraps
• Costs – Distribution and Print
• Lead Times
• Bespoke Campaigns
General
Info
Other considerations

9. Targeting
• ‘Post Its’ can be applied to the full circ of a title, or in the main
targeted by…
• Geography / Demography
• Arranged by postcode sector – CO 1 1
• Compatible with all major segmentation products
– Experian’s Mosaic
– CACI’s Acorn
– TGI
• Radii or traveltimes
• Customer Data Profiles

10. Example
Of
Targeting
• Housing Development Postcode B98 0GE
• Target Audience of ABC1 age 25+
• 15 minute targeted drivetime around the postcode
• Print and distribution costs for Sticky Ads onto freely
distributed newspapers within the target area
• Targeted Sticky Ads maximise response and return on
investment via minimum wastage and maximum impact
• Different messages can be distributed to different
customers, again achieving maximum response and ROI
Hitting the spot!

11. 15 Minutes from
B 98 0 showing
PC Sectors with
an Index of
ABC1 25+

12. Onsert
Availability
within a 15
minute
drivetime of
B98 0, and an
above
average
concentration
of target
audience
ABC1 25+

13. Round
Level
Targeting
• Round Level is micro sector targeting whereby delivery rounds are
profiled using Mosaic groups and types
• Delivery rounds within your geography are identified
• Those rounds that contain the highest index of your target audience
are then selected for delivery
What is it?

14. Round
Level
Targeting
• Target your customers in groups of approx 200 as opposed to 2500-
5000 approx
• Items can be versioned to meet specific target groups
• Is available for ‘onsert’ and ‘door to door’ distributions across the
Newsquest universe
• Reduces wastage
• Maximises return on investment
The Advantages

15. Bob Mead – General Manager
Newsquest Direct
St Johns House, St Johns Street
West Midlands
Stourbridge
DY 8 1EH
• t: 01384 444944
• f: 01384 441666
• e: bob.mead@nqd.co.uk
• w: newsquestdirectmidlands.co.uk
Contact
Details
Interested? – Call…