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The Business Face of Fan Pages: Finding Your Place in the Facebook Frenzy

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Community Foundation of Sarasota County
Community Foundation of Sarasota County

The Community Foundation of Sarasota County's Nonpofit Resource Center prepared this presentation for the Anna Maria Island Community Center. Basic social media strategy, Facebook fan pages, building content and measuring results are shared.

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Susie Bowie [email_address] The Business Face of Fan Pages: Finding Your Place in the Facebook Frenzy
Come visit us: www.CFSarasota.org
We connect people who care with causes that matter.
[object Object],[object Object],[object Object],[object Object],And who might you be?
“ I hear YouTube, Twitter and Facebook are merging to form a super-social media site: YouTwitFace.” − Conan O'Brien, The Tonight Show, June 2nd, 2009
… But this approach to social media doesn’t work anymore.
What we’re doing today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
If you have a question that may benefit the larger group, PLEASE ask. If you have a question that may only have value for you, please see me after the session. We’ll talk then.
What is social media? Let’s start at the beginning.
Social media is SOCIAL.
Social media—like other forms of media—insists that you ask, “Where does my audience live & what do they like?”
Like dating, social media involves TIME and TRUST.
It’s not if you’re going to play but when you’re going to play.
Social media is not a billboard for your business’s announcements. We’re officially begging you to buy stuff from us on Facebook. Now be quiet.
At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It's a fusion of sociology and technology , transforming monologue (one to many) into dialog (many to many) and is the democratization of information, transforming people from content readers into publishers. Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal and business uses.
Social Media Positives
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Guess what? You can also listen to your audiences. = FREE MARKET RESEARCH!
Aren’t there dangers? ,[object Object],[object Object],[object Object]
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Current Facebook Stats ,[object Object],[object Object]
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Promoting Your Facebook Page ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Suggest to Friends
Facebook Etiquette ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],You need written social media guidelines in your employee handbook.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],It’s common sense. But you need to write it down.
[object Object],[object Object],[object Object],[object Object],[object Object],So what if people DO say bad things about your business?
Personal vs. professional ,[object Object],[object Object],[object Object],[object Object]
Measuring Effectiveness “ If you can find a path with no obstacles, it probably doesn't lead anywhere.” - Frank A. Clark
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[object Object],[object Object],[object Object],[object Object]
“ Marketing is no longer about the stuff that you make, but about the stories you tell.” − Seth Godin
Let’s Connect Susie Bowie, Communications Manager [email_address] 941.556.7104 On Twitter: @NonprofitSRQ On Facebook: Community Foundation of Sarasota County

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The Business Face of Fan Pages: Finding Your Place in the Facebook Frenzy

  • 1. Susie Bowie [email_address] The Business Face of Fan Pages: Finding Your Place in the Facebook Frenzy
  • 2. Come visit us: www.CFSarasota.org
  • 3. We connect people who care with causes that matter.
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  • 5. “ I hear YouTube, Twitter and Facebook are merging to form a super-social media site: YouTwitFace.” − Conan O'Brien, The Tonight Show, June 2nd, 2009
  • 6. … But this approach to social media doesn’t work anymore.
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  • 8. If you have a question that may benefit the larger group, PLEASE ask. If you have a question that may only have value for you, please see me after the session. We’ll talk then.
  • 9. What is social media? Let’s start at the beginning.
  • 10. Social media is SOCIAL.
  • 11. Social media—like other forms of media—insists that you ask, “Where does my audience live & what do they like?”
  • 12. Like dating, social media involves TIME and TRUST.
  • 13. It’s not if you’re going to play but when you’re going to play.
  • 14. Social media is not a billboard for your business’s announcements. We’re officially begging you to buy stuff from us on Facebook. Now be quiet.
  • 15. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It's a fusion of sociology and technology , transforming monologue (one to many) into dialog (many to many) and is the democratization of information, transforming people from content readers into publishers. Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal and business uses.
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  • 18. Guess what? You can also listen to your audiences. = FREE MARKET RESEARCH!
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  • 39. Measuring Effectiveness “ If you can find a path with no obstacles, it probably doesn't lead anywhere.” - Frank A. Clark
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  • 42. “ Marketing is no longer about the stuff that you make, but about the stories you tell.” − Seth Godin
  • 43. Let’s Connect Susie Bowie, Communications Manager [email_address] 941.556.7104 On Twitter: @NonprofitSRQ On Facebook: Community Foundation of Sarasota County