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第四組-第八禮拜報告 做完SWOT後，在針對兩家公司進行STP的分析，確認公司的定位與顧客
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Team4-Week8
1.
第四組 - 啤酒產業
9935006 陳俐雯 9935007 林怡伶 9935010 徐意茹
2.
台啤市場區隔
3.
台啤目標市場
4.
台啤定位
5.
青啤市場區隔
6.
青啤目標市場
7.
青啤 定位
8.
台啤 STP
9.
青啤 STP
10.
台啤 VS.
青啤市場區隔 台啤 VS. 青啤目標市場 台啤 VS. 青啤定位
11.
12.
