Here's Rob Csongor's presentation entitled "Tomorrow's Car Today" as presented on NVIDIA's Annual Investor's Day on March 25, 2014.

1. Rob Csongor, VP, GM of Automotive
TOMORROW’S CAR, TODAY

2. Styling and Design
Computer Aided Design
Deep Engagement
in Automotive
Car Computer Marketing and Sales
Simulation

3. Computer Aided Design

4. Simulation
VIDEO

5. Photorealistic Rendering

6. Marketing and Sales

7. Car Computer

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NVIDIA Automotive Growth – By the Numbers
Unit Shipments (Cumulative)
Millions
Unit Forecast Based on Design Wins
Millions
Brands Models

9. Tomorrow’s Car Computer is a
Visual Super Computer

10. The modern car is becoming an
extremely powerful visual computer
These visual computers need massive
processing and extensive software
based architecture
Within 10 to 15 years, every car will
have one
Car makers need a car computer
platform partner, not a chip supplier
Evolution of the Car
Computer

11. Advanced Driver Assistance Systems
Photorealistic Digital Clusters
4K Infotainment
NVIDIA
UNIFIED CAR COMPUTER
The World’s 1st Car Supercomputer
Tomorrow’s Car, Today

12. NVIDIA Unified Car Computer
Value to Car Makers & Tier 1 Suppliers
One Deep Software Stack Scalable Architecture Unique User Experiences
Middleware
Android Linux QNX VxWorks Integ rity Tools
System Software
Apps

13. New Visual Computing Experiences
High Speed Connectivity
4K ExperiencePhotorealistic Materials
Intelligent Driver Assist
High Fidelity Navigation
Human Interactions
Augmented Reality HUD
Natural Language
Processing

14. Automotive Software is
the Decisive Competency
80% of the R&D development cost of
the automotive computer system is
software engineering & expertise.
*30M+ Lines of code
65+ ECUs
20+ Bus systems
* Source: Daimler Public Presentation, Sept 2012

15. Middleware
3rd Party Eco-System
UI Composer VisionWorks
Android Linux QNX VxWorks Integrity Tools
System Software
Automotive Apps
Infotainment, NAV
Digital Cluster
Advanced Driver Assistance Systems
Software Matters
Over a decade of automotive
software development
420+ Jetsons being developed
on in the automotive
ecosystem
300+ developer technology
engineers & artists at NVIDIA
to support developers
1,900,000+ CUDA toolkit
downloads, including
computer vision and audio
processing research
Years of development
experience with all key OS
platforms

16. “ You don’t want to show old things in the
car. You want to be state of the art --
and that’s why you need this
technology.”
— Mathias Halliger, Head of Architecture for Audi’s
Launch of new Audi A3
Multimedia Interface, Automotive News
March 10, 2014
Visual Car Computer
Upgradability

17. VIDEO

18. Audi’s Innovation Roadmap
Tegra 4Tegra 3 Tegra K1
SmartDisplay zFASFPK

19. Top to Bottom BMW Group

20. Model S feels and drives like the future.
It’s a rolling testament to the potential of
automotive innovation, and a massive
leap forward for an industry struggling to
stake a claim in the 21st century.
Wired Magazine
- DamonLavrinc
Tesla Innovation
“
”

21. NVIDIA
Automotive
Growth Drivers
Tomorrow’s car computer is a visual super
computer
Photorealistic graphics, computer vision, and
compute are the key enabling technologies for
these car computers, will require significant
processing capabilities
80% of the R&D cost of developing these car
computers and their applications is software
technology & expertise
Tomorrow’s cars will be connected and
upgradeable, perfectly suited for an SDR modem