1. 2012 Presentation
1

2. 2

3. Credentials
iSite TV’s background & history
1
Content Creation
Making videos the iSite way 2
Hosting
Server Technology 3
Distribution & Analytics
Retail Network 4
Other Services
Exhibitions & Launch Events, QR Codes, Amazon A+, iTellgence. 5
Testimonials
Our clients 6
3

4. Running since 2006
iSite TV operate from three offices with 33 full-time staff. In 2011 we
served out over 19 million shopper views in the UK.
4

5. Content Creation
Four steps to video creation
Approved Video amended if necessary and then ready to go live
Video iSite get the voiceover recorded, get the filming done and over to you for approval
iSite’s team write the scripts, do storyboarding where necessary and get
Scripting it across to you for approval
iSite do all the hard work, collate all the information, get the
Pre-Production products ready for filming and create a ‘brand style’
5

6. Timeline
Normal production timeline
Voice Over
Voice Over is recorded and Ready for approval
Brief Sheet checked by our Production Video is QC’d and then sent
Brief sheet received Manager across for approval
Week One Week Two Week Three Week Four Week Five
Scripting Filming
Script written & sent across for Filming takes place and is edited
approval
6

7. Timeline
CGI production timeline
Voice Over
Voice Over is recorded and Ready for approval
Brief Sheet checked by our Production Video is QC’d and then sent
Brief sheet received Manager across for approval
Week One Week Two / Three Week Four Week Five & Six Week Seven
Scripting & Storyboarding CGI Modelling
Script written & storyboard CGI modelling of the product &
prepared, then sent across for environment
approval
7

8. Film Content
Filmed in our studios and edited by our professional team, we can
highlight the key usp’s of your products
8

9. CGI Content
Uniquely styled content that can be prepared before you even have a
working sample ready. Coupled with any environment of your choice,
we really can bring your product to life.
9

10. Outdoor / Set Content
Demonstrate the product with a model and in a set or outdoors.
10

11. Outdoor / Set Content
Demonstrate the product with a model and in a set or outdoors.
11

12. Outdoor / Set Content with CGI
Demonstrate the product with a model and in a set or outdoors and also
include CGI Content.
12

13. Pricing
iSite offer a flexible approach to creating innovative content
1.In Studio Film CGI Content
Content filmed on white or black Content is produced fully in CGI with an
background. environment to suit
£180 per month
£270 per month
Pricing per product and includes
Hosting & Streaming to Retailers
£350 per month
4. Outdoor / Set Build + £270 per month
3. Outdoor / Set Build
CGI Content is produced by creating a working
set or shot outdoors and also includes a
Content is made with a combination of CGI
model
+ Outdoor / Set Build and includes a model
13

14. Distribution
iSite TV has blanket coverage in the UK market across multiple sectors
‣ Supplying Retailers
• Content is delivered free on an individually customised player and is placed at POS
online on individual SKU’s
‣ Utilising Social Media / Video Channels
• Content is placed onto YouTube & Vimeo and help with integration for Social Media
Sites is provided
14

15. Hosting
Getting videos out - Online streaming
1.iSite TV 2. Akamai Network
Content is placed on iSite TV’s servers. Content is sent through to the Akamai Network’s
Servers
iSite
Akamai
Consumers
Retailers
3. Retailers
4. Consumers Content is made available to iSite TV’s
Content is watched by Consumers Retail Network via our specially designed
player
15

16. YouTube
16

17. Argos
17

18. Richer Sounds
18

19. Dixons
19

20. Mothercare
20

21. Currys
21

22. Amazon UK
22

23. PC World
23

24. Retailer Sign ups
Not all relevant retailers will be on our network, so iSite will work with
you to get content out to them.
24

25. Online Retailer SLA
‣ Online Sign Up
• Quick & easy to send out
‣ Fast Response
• iSite’s Team respond same day
‣ Customised
• Your logo added to the page
25

26. Online Retailer SLA
26

27. Analytics
Because any content is meaningless without being able to analyse &
review, iSite TV provide a login for live reports and a monthly summary
via email.
27

28. Analytics
‣ Login for Statistics
• A unique login provided for live stats
28

29. 77%
of viewers rated iSite videos in the UK
with 4 & 5 Stars*
*2011 Survey based on 251,657 responses
29

30. 30

31. Case Study
A household brand’s sales tracked across a major online retail site
No Video
With video
Sales
Weeks 1-2 Weeks 3-4 Weeks 5-6 Weeks 7-8
31

32. 65%
Of Europeans Use The Internet (426.9 million)
32

33. 96%
of Internet users research online before purchase
33

34. 32%
Of Total Shopping Spend Is Online By UK Internet
Users
34

35. x2
Consumers are twice as likely to play video than read a
listing
35

36. x4
Consumers are four times more likely to stay on a page
longer that has rich media content
36

37. x6
Consumers are six times more likely to play video than
enlarge an image
37

38. 8%
An average increase of 8% of sales on pages with video
content
38

39. Up to a two line subtitle, generally used to describe the takeaway for the slide
iSite TV
iSite’s expertise in creating & syndicating engaging content is available to
you to help tap the growing online marketplace
39

40. Up to a two line subtitle, generally used to describe the takeaway for the slide
Additional Services
iSite’s core offering is rich media, but we also offer a variety of related
services based on your requirements.
40

41. Quick Response Codes
‣ Smart Server Technology
• iSite’s servers send out in multi-
formats for different smartphones
‣ Full Analytics
• Separate stats provided
41

42. Quick Response Codes
‣ Text to download QR Reader
• iSite can provide a ‘keyword’ text to
download service
‣ Data
• Mobile numbers captured and made
available for one follow up campaign
42

43. Quick Response Codes
‣ In Store Usage
• Provide accurate information to
consumers in-store
‣ Displays & Packaging
• Place QR Codes on displays as well
as on product packaging
43

44. Quick Response Codes
‣ Product set up guides
• Video demo guides for consumers to
be able to fit / set up
‣ Catalogues & Advertising
• Place QR Codes in catalogues as
well as your print / online
advertising
44

45. Amazon A+ Content Listings
‣ Creation & Submission
• iSite take care of writing & laying out your Amazon A+
• Submission and follow up by our dedicated team in-house
45

46. Up to a two line subtitle, generally used to describe the takeaway for the slide
Product Launches & Exhibitions
iSite provide a fully mobile service that can produce professional videos
quickly & efficiently.
46

47. Product Launches / Exhibitions
Film your important product launches
‣ Shooting on Location
• iSite offer a fully mobile service for filming at events & exhibitions
‣ Utilising Social Media / Video Channels
• Content is placed onto YouTube & Vimeo and help with integration for your own site
as well as social media channels is provided
47

48. “We have worked with iSite TV for the past 5
years. Over that time, we have been delighted
with the quality and service”
George Mead, LG Marketing Manager
48

49. “Working with iSite TV has really helped Panasonic make & distribute a
large number of great videos efficiently, ensuring consistent product
messaging at purchase point”
Gaele Lalahy, Online Manager, Panasonic
49

50. Contact
Nadeem Butt
Sales Director
Tel 07786 311 080
nadeem.butt@isitetv.com
50