Introduction to Tourism

1. TOUR GUIDING

2. 01
02
03
04
05
DEFINITION
COMPONENTS OF TOUR GUIDING
TYPES OF TOUR GUIDE
ROLES OF A TOUR GUIDE
TOOLS AND TECHNOLOGIES
CHAPTER 1

3. Tour Guiding is the process of interpreting attractions to visitors,
directing, informing, instructing and leading them in the visited places.
Tour Guiding is usually for a shorter length of time. It refers to the
specific activity at a sight or an attraction for a scheduled portion of
time.
Tour Guiding refers to an act that provides assistance, information,
interpretation to people on organized tours, individual clients,
educational establishments, religious and historical sites, museums and at
venues of other significant interest. It should be done by a person who
has a recognized national or regional tourist guide qualification.
TOUR GUIDING
BACKGROUND

4. MAIN COMPONENTS OF
TOUR GUIDING
Attraction
Visitor
Guide

5. UNDERSTANDING
TOUR GUIDE
A Tourist Guide leads tourists on inbound tours to places of interest, and shares
information about the history and heritage. He/She brings groups of tourists to
destinations in the itineraries and delivers commentaries on features of the
places.
It is a person with an effective combination of enthusiasm, knowledge, personality
qualities and high standards of conduct and ethics who leads groups to the
important sites

6. WHY TOURISTS NEED
GUIDE?

7. TO KNOW
About the destination in terms of its history, geography, society, culture,
traditions, everyday life, etc.
TO TRANSLATE
The strangeness of a foreign culture into a cultural idiom familiar to the visitors.
They are visiting the place for the first time and would like to have an
explanation of all existing things that they come across.
TO PROVIDE
Access to otherwise non public territory. Visitors in alien land are skeptical. In
that situation, guides are the path finders.
EXPLORE New places, areas, etc.
WHY TOURISTS NEED GUIDE?

8. TO SELECT An itinerary- what to see and experience
TO HELP
With the management of limited time that visitors have at the destination.
Guides help visitors by taking through more important and interesting points in
shortest possible time and dividing available time among these attractions and
utilities.
TO BENEFIT
From the expertise to be introduced to an area by someone with detailed
information and personal experience.
TO ENJOY
Being taken care of. They would like to leave worries like ticket reservations,
management of time, arrangement of vehicle etc. to someone else and enjoy
the tour.
WHY TOURISTS NEED GUIDE?

9. TO AVOID The fear of being lost in an unknown place.
TO BE ABLE To meet and mix with natives without offending their sensitivities.
TO TRY Their hand at local things and have the excitement.
WHY TOURISTS NEED GUIDE?

10. TYPES OF TOUR GUIDE

11. TYPES OF
TOUR GUIDE
Professional tour guide- The professional tour guide is the most common type of
tour guide, and it's the primary type most people think of when thinking about a
tour guide. It's usually a full-time job, but it can also be part-time or a side gig.
They typically work with international tourists and are licensed international
tourist guides.
Private tour guide- A private tour guide accompanies paying clients on tours for a
fee but doesn't work full-time in the industry. Instead, they use their time off from
work or school to make extra money by giving guided tours to tourists in their city
or country. They can offer services based on their timetable as their managers.

12. TYPES OF
TOUR GUIDE
Academic tour guide- This tour guide works at an educational institution such as a
university or an art museum, giving tours to students, teachers, and other
community members. Academic tour guides earn additional income by educating
visitors and sales commissions on books, maps, and other merchandise sold
during tours. They usually have an educational background, study galleries and
cultural buildings, and are often fluent in many languages.
Freelance tour guide-A freelance traveller gives guided tours to tourists abroad
on vacation or business trips. They're adventure lovers who love private cruises to
nature and other places.

13. TYPES OF
TOUR GUIDE
Local tour guide- A local tour guide or escort works at a tourist attraction, such as
an amusement park or zoo. They may also be employed by a travel agency that
offers guided tours to visitors. Some local guides work independently and receive
payment directly from their customers instead of through an employer.
Cultural tour guide- The cultural guide focuses on the destination's traditions,
customs, and way of life and provides an immersive experience for travellers.
They may take the group to local markets, homes, or community events to give
them a glimpse into the daily life of the people in the area.

14. TYPES OF
TOUR GUIDE
Adventure tour guide-The adventure guide leads active and physically
challenging tours, such as hiking, biking, or kayaking. They are knowledgeable
about the local terrain and wildlife and may provide instruction and equipment
for the activities.
Museum tour guide- Museum guides work to offer insightful information to
museum guests by giving them background knowledge on exhibits, works of art
and artifacts. Museums may employ museum guides to chaperone guests and to
make the museum experience more interactive and engaging.

15. TYPES OF
TOUR GUIDE
Park tour guide-A park guide may work in assisting guests in theme parks, zoos,
state parks and national parks. A park guide may lead groups within the park,
pointing out noteworthy attractions and providing information for park guests.
Food and drink tour guide- The food and drink guide focuses on the destination's
local cuisine and beverage culture. They may take the group to local markets,
restaurants, or farms to try the local specialties and learn about the ingredients
and techniques used in the area.

16. QUALITIES OF A
TOUR GUIDE

17. QUALITIES OF A
TOUR GUIDE
Communication- Tour guides must have an ability to communicate well. This
includes eye contact, gestures and a clear pleasant speaking voice.
Customer service- Customer service is the assistance you offer your
customers and satisfy them with when they buy and use your products or
services. It helps leaving customers with good memories about you and your
service.
Significant, factual expertise- They should be a knowledgeable person on
attractions, destination and other issues of the country and/or the world.
The skills required for a certain position vary depending on the type of tour guide
you are. However, most tour guide employers seek candidates who have the
following abilities:

18. QUALITIES OF A
TOUR GUIDE
Charisma- Combining self-esteem with experience. Being confident enables
guide to carry on their tasks effectively, to put people at ease and to help
create an enjoyable experience.
Adaptability- Ability to be flexible and patient.
Punctuality- Tour guide should always be on time.
Leadership- They should have good leadership skills because they will often
entertain groups of people in busy cities or countries where a lot is happening
at once. Tour guides must be able to keep everyone together and make sure
no one gets lost or separated from the group. To do this effectively, tour
guides must be able to think quickly on their feet and come up with solutions if
something goes wrong during the trip

19. ROLES OF A
TOUR GUIDE

20. ROLES OF A TOUR GUIDE
A Pathfinder/Leader
- The guide as leader must have skills such as willingness to assume responsibility,
ability to organize and make wise decision, ability to respond to emergencies and
the skill to coordinate several administrative tasks simultaneously.
As Sales Representative
- Tour guides become representatives of their employers from the
commencement of every tour. Their performance influences not only current
visitor's experiences but also potential visitor's intention to buy products because
of effect due to word-of-mouth.

21. ROLES OF A TOUR GUIDE
Acts as Mediator
- A tour guide is a mediator as he/she builds bridges between local
communities/attractions and tourists. They facilitate positive interaction.
Act as Ambassador
- Tour guides act as ambassador since tour guides are the leading players in
enhancing the image and reputation of the destination. In representing their
locality, tour guides act on behalf of their country and hence, it is no surprise that
they are commonly referred to as "ambassadors"

22. ROLES OF A TOUR GUIDE
Act as Interpreter
- A tour guide reveal meanings, values and significance of local environments and
cultures.
Act as Coordinator
- Tour guides act as the link between the various suppliers and coordinate the
delivery of services from each. The supervision of luggage van handlers is
coordinated by the tour guide and assisted by the courier.
The Educator
- A tour guide plays a role as an educator/teacher/mentor, guiding the group
telling them where, what and when to look at, what to do and how to behave in
different destinations.n

23. TOOLS AND
TECHNOLOGIES

24. TOOLS AND TECHNOLOGIES
Tour guides may use microphones, video cameras, maps, guide books and
display photos or diagrams in their work.
They may also use commentary notes that they write themselves and
memorize, as well as information handouts for visitors on their tour.
If they conduct long hours, they may also need to drive a bus or coach and use
equipment for cooking, navigation and setting up camp sites.
They are frequently required to wear uniform or special clothing that protects
them from harsh weather conditions and assists them in walking, trekking and
other tour activities.

25. Thank you for listening!