Business plan and creative brief.

2. Creative Brief
FAZRAN GHEE
Group : D

3. About FAZRAN
Brand Name : Fazran Food (New)
Product Name : Ghee
Established in 2016 at Siranjgong.
In 2019, they want to introduce
their products in Dhaka.

4. Background
If4 % fat in milk = 4 kg fat in 100 kg milk => 4 kg of ghee in 100 kg milk.
Price
Ghee 1kg.
৳ 999
Ghee 500gm.
৳ 525
Ghee 250gm.
৳ 275

6. People who search for Groceries online in
Dhaka
People who search for Health Foods
People who search for Organic Foods
Restaurants

8. OVC For Social Media

10. Campaign & Contest Strategy
• Facebook campaign :
“Teaser Advertising” in Facebook on February,
Campaign & Contest - “Mojnur Mukhe Keno Angul”.
• OVC:
On valentines day the final ad will be released

11. C
A
M
P
A
I
G
N
Guess & Win Free Dinner With Family At Valentines Day
“মজনুর মুখে কেখনো আঙু ল”

12. Creative Execution Style
Humor Appeal

13. Creative
Strategy
MOJNU-”The Food Lover Boy “
&
Main Selling
Idea

14. Story Board

15. Story Board

17. Question
Session :