2. What is Biotechnology?
• Biotechnology is technology that utilizes
biological systems, living organisms or
parts of this to develop or create different
• five branches — human,
environmental, industrial, animal and
• help us fight hunger and disease, produce
more safely, cleanly and efficiently,
reduce our ecological footprint and save
3. • Biotechnology is not a new discipline, but it
is advancing by leaps and bounds, and it has
more and more applications in our day-to-day
lives: from pharmaceutical development to
food production and the treatment of
• Explore this exciting field and try to
determine how far it might go in the future.
5. Year 1919
Hungarian agronomist Karl Ereky coins the term biotechnology.
Scottish bacteriologist Alexander Fleming discovers the antibiotic
use of penicillin.
Canadian scientist Oswald Theodore Avery discovers
that DNA is the carrier of genes.
Biologists James Watson and Francis Crick describe
the double helix of DNA.
6. Year 1969
An enzyme is synthesized in vitro for the first time in history.
Scientists introduce the world to Dolly the sheep, the first clone of a mammal.
A group of researchers from the J.Craig Ventere Institute creates the first synthetic cell.
Biotechnology innovations lead the fight against the SARS-CoV-2
8. USES AND APPLICATIONS OF BIOTECHNOLOGY
• Biotechnological innovations are already part of our daily lives, and we find them in
pharmacies and supermarkets, among many other places.
• In addition, in recent months biotechnology has become one of the spearheads in the
fight against the COVID-19 global pandemic, since it helps to decipher the virus'
genome and understand how our body's defense mechanism works against infectious
• Biotechnology will therefore play a crucial role in the society of the future in
preventing and containing potential pathogens. But this is just one of its many
9. MEDICAL APPLICATIONS
• The development of insulin, the growth hormone, molecular identity and diagnostics,
gene therapies and vaccines.
• Recombinant Insulin: Diabetic patients have a very low level of insulin produced by the
body. Therefore, they need external insulin to control blood glucose levels. This led to the
cloning of the human insulin gene in E.coli.
• Gene Therapy: used to treat genetic disorders usually by the insertion of a normal gene
or correct gene for the defective gene into an individual with the help of vectors.
10. FOOD TECHNOLOGY
Pest resistance, drought
resistant, etc. genetically modified
to enhance the taste, to
enhance the yield
to increase the shelf life
to improve the nutritive
• boosts productivity while using fewer resources and
• cuts emissions and reduces the use of fossil fuels.
• generates less waste and is an essential tool for
treating and reusing waste.
• The revolution of the new smart materials together
with biotechnology has only just begun.
• Soon we could have self-healing concrete, plants that
change color when they detect an explosive, clothing
and footwear made with synthetic spider web, etc.
13. ROLE OF BUSINESS
Biotechnology companies converse with a
variety of audiences:
• Government bodies
• Potential Collaborators
• Prospective Employees
14. ROLE OF BUSINESS COMMUNICATION IN
• PR is an essential part of a biotechnology company's business strategy but
must be applied with caution.
• Biotechnology, with its complex science and growing public awareness, needs
good-quality PR to relay positive messages to its audiences and avoid the
• Most biotechnology companies also believe that their communications efforts
have a role to play in educating the public's perceptions of the industry, and
this is a consideration that needs to come into play when planning strategies.
15. THANK YOU.
AIMMSCR (MSc First Sem)
• Anjana C Raj
• Shivangi Tripathi
• Sunbul S Ahmad