This document provides an introduction to biotechnology. It discusses that biotechnology uses biological systems to develop products and has applications in medicine, food, industry, and the environment. The document outlines the history of biotechnology and some key developments like the discovery of penicillin in 1928. It also discusses current applications of biotechnology like genetically modified crops, recombinant insulin, gene therapy, and its role in fighting COVID-19. The concluding sections note that biotechnology companies must communicate effectively with various audiences like investors, scientists and the public.
2. What is Biotechnology?
• Biotechnology is technology that utilizes
biological systems, living organisms or
parts of this to develop or create different
products.
• five branches — human,
environmental, industrial, animal and
plant
• help us fight hunger and disease, produce
more safely, cleanly and efficiently,
reduce our ecological footprint and save
energy.
3. • Biotechnology is not a new discipline, but it
is advancing by leaps and bounds, and it has
more and more applications in our day-to-day
lives: from pharmaceutical development to
food production and the treatment of
polluting waste.
• Explore this exciting field and try to
determine how far it might go in the future.
5. Year 1919
Hungarian agronomist Karl Ereky coins the term biotechnology.
Scottish bacteriologist Alexander Fleming discovers the antibiotic
use of penicillin.
Year 1928
Year 1943
Canadian scientist Oswald Theodore Avery discovers
that DNA is the carrier of genes.
Biologists James Watson and Francis Crick describe
the double helix of DNA.
Year 1953
6. Year 1969
An enzyme is synthesized in vitro for the first time in history.
Year 1997
Scientists introduce the world to Dolly the sheep, the first clone of a mammal.
Year 2010
A group of researchers from the J.Craig Ventere Institute creates the first synthetic cell.
Year 2020
Biotechnology innovations lead the fight against the SARS-CoV-2
pandemic.
8. USES AND APPLICATIONS OF BIOTECHNOLOGY
• Biotechnological innovations are already part of our daily lives, and we find them in
pharmacies and supermarkets, among many other places.
• In addition, in recent months biotechnology has become one of the spearheads in the
fight against the COVID-19 global pandemic, since it helps to decipher the virus'
genome and understand how our body's defense mechanism works against infectious
agents.
• Biotechnology will therefore play a crucial role in the society of the future in
preventing and containing potential pathogens. But this is just one of its many
applications.
9. MEDICAL APPLICATIONS
• The development of insulin, the growth hormone, molecular identity and diagnostics,
gene therapies and vaccines.
• Recombinant Insulin: Diabetic patients have a very low level of insulin produced by the
body. Therefore, they need external insulin to control blood glucose levels. This led to the
cloning of the human insulin gene in E.coli.
• Gene Therapy: used to treat genetic disorders usually by the insertion of a normal gene
or correct gene for the defective gene into an individual with the help of vectors.
10. FOOD TECHNOLOGY
Pest resistance, drought
resistant, etc. genetically modified
food
to enhance the taste, to
enhance the yield
to increase the shelf life
to improve the nutritive
value
11. INDUSTRIAL
APPLICATIONS
• boosts productivity while using fewer resources and
less power.
• cuts emissions and reduces the use of fossil fuels.
• generates less waste and is an essential tool for
treating and reusing waste.
• The revolution of the new smart materials together
with biotechnology has only just begun.
• Soon we could have self-healing concrete, plants that
change color when they detect an explosive, clothing
and footwear made with synthetic spider web, etc.
12. ENVIRONMENTAL APPLICATIONS
Bioremediation processes and ecological recovery,
Genetic rescue of a species
Removal of pollution
Renewable energy generation
Biomass/ biofuel production
Biopesticides/ biofertilizers
Clothing and Cosmetics
13. ROLE OF BUSINESS
COMMUNICATION
IN BIOTECHNOLGY
Biotechnology companies converse with a
variety of audiences:
• Investors
• Scientists
• Government bodies
• Potential Collaborators
• Prospective Employees
• Media
14. ROLE OF BUSINESS COMMUNICATION IN
BIOTECHNOLGY
• PR is an essential part of a biotechnology company's business strategy but
must be applied with caution.
• Biotechnology, with its complex science and growing public awareness, needs
good-quality PR to relay positive messages to its audiences and avoid the
potential misunderstandings.
• Most biotechnology companies also believe that their communications efforts
have a role to play in educating the public's perceptions of the industry, and
this is a consideration that needs to come into play when planning strategies.
15. THANK YOU.
AIMMSCR (MSc First Sem)
• Anjana C Raj
• Shivangi Tripathi
• Ritika
• Faizaan
• Nakshatra
• Sunbul S Ahmad
