Innovationsdruck ist für Unternehmen sicherlich kein Fremdwort, aber oft denkt man dabei an Geistesblitze, die nur noch ausgeführt werden müssen. In Wirklichkeit handelt es sich nicht um einen Blitz, sondern eine Geisteseinstellung, ein Mantra sowie einen Prozess, der hartnäckig und beständig ausgeführt werden muss. Bettina Hein beschreibt am Smart Business Day 2018 diesen Prozess anhand ihrer Softwarefirmen sowie der grossen Markenhersteller, die ihre Unternehmen als Kunden haben.
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SBD18 - Innovation als Mantra und als Prozess - Bettina Hein, Pixability
1. 2017 Global Winner
for Video Innovation
Innovation als Mantra und Prozess
BETTINA HEIN, FOUNDER PIXABILITY & HELLOYELLOW
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Geistes
blitz?
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Genie?
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Prozess.
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Mantra.
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3 Dinge.
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Naivität.
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Pixability: 1. Iteration
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2. Iteration
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3. Iteration
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Chutzpe!
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4. Iteration
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Beharren
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5. Iteration
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The Great Plan
Brilliant
Execution
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6. Iteration
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7. Iteration
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The first and only advertising platform
purpose-built for the new video ecosystem
A D V E R T I S E R D ATA
PLAN OPTIMIZE MEASURE
CONNECTED
TVS
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8. Iteration
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Alltag.
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L’Oréal.
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Avis.
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Weiter so.
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Restore Trust in the Web
solid.mit.edu
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Bettina Hein
@bettinahein
b@helloyellow.co
www.helloyellow.co
Danke.