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2017 Global Winner
for Video Innovation
Innovation als Mantra und Prozess
BETTINA HEIN, FOUNDER PIXABILITY & HELLOYELLOW
Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV
Geistes
blitz?
Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV
Use this space for text, and the space below for a wide column/bar graph
3
Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV
Genie?
Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV
Use this space for text, and the space below for a wide column/bar graph
Slide Title Goes Here
5
Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV
Use this space for text, and the space below for a wide column/bar graph
Slide Title Goes Here
6
Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV
Prozess.
Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV
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8
Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV
Mantra.
Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV
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10
Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV
3 Dinge.
Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV
Naivität.
Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV
Pixability: 1. Iteration
Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV
2. Iteration
Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV
3. Iteration
Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV
Chutzpe!
Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV
4. Iteration
Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV
Beharren
.
Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV
Use this space for text, and the space below for a wide column/bar graph
Slide Title Goes Here
19
Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV
5. Iteration
Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV
The Great Plan
Brilliant
Execution
Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV
6. Iteration
Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV
Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV
7. Iteration
Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV
The first and only advertising platform
purpose-built for the new video ecosystem
A D V E R T I S E R D ATA
PLAN OPTIMIZE MEASURE
CONNECTED
TVS
Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV
8. Iteration
Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV
Alltag.
Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV
Use this space for text, and the space below for a wide column/bar graph
Slide Title Goes Here
29
Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV
L’Oréal.
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31
Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV
Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV
Avis.
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34
Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV
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35
Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV
Weiter so.
Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV
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37
Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV
Use this space for text, and the space below for a wide column/bar graph
Slide Title Goes Here
38
Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV
Restore Trust in the Web
solid.mit.edu
Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV
Bettina Hein
@bettinahein
b@helloyellow.co
www.helloyellow.co
Danke.

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SBD18 - Innovation als Mantra und als Prozess - Bettina Hein, Pixability

  • 1. 2017 Global Winner for Video Innovation Innovation als Mantra und Prozess BETTINA HEIN, FOUNDER PIXABILITY & HELLOYELLOW
  • 2. Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV Geistes blitz?
  • 3. Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV Use this space for text, and the space below for a wide column/bar graph 3
  • 4. Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV Genie?
  • 5. Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV Use this space for text, and the space below for a wide column/bar graph Slide Title Goes Here 5
  • 6. Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV Use this space for text, and the space below for a wide column/bar graph Slide Title Goes Here 6
  • 7. Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV Prozess.
  • 8. Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV Use this space for text, and the space below for a wide column/bar graph Slide Title Goes Here 8
  • 9. Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV Mantra.
  • 10. Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV Use this space for text, and the space below for a wide column/bar graph Slide Title Goes Here 10
  • 11. Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV 3 Dinge.
  • 12. Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV Naivität.
  • 13. Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV Pixability: 1. Iteration
  • 14. Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV 2. Iteration
  • 15. Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV 3. Iteration
  • 16. Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV Chutzpe!
  • 17. Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV 4. Iteration
  • 18. Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV Beharren .
  • 19. Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV Use this space for text, and the space below for a wide column/bar graph Slide Title Goes Here 19
  • 20. Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV 5. Iteration
  • 21. Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV The Great Plan Brilliant Execution
  • 22. Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV 6. Iteration
  • 23.
  • 24. Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV
  • 25. Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV 7. Iteration
  • 26. Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV The first and only advertising platform purpose-built for the new video ecosystem A D V E R T I S E R D ATA PLAN OPTIMIZE MEASURE CONNECTED TVS
  • 27. Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV 8. Iteration
  • 28. Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV Alltag.
  • 29. Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV Use this space for text, and the space below for a wide column/bar graph Slide Title Goes Here 29
  • 30. Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV L’Oréal.
  • 31. Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV Use this space for text, and the space below for a wide column/bar graph Slide Title Goes Here 31
  • 32. Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV
  • 33. Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV Avis.
  • 34. Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV Use this space for text, and the space below for a wide column/bar graph Slide Title Goes Here 34
  • 35. Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV Use this space for text, and the space below for a wide column/bar graph Slide Title Goes Here 35
  • 36. Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV Weiter so.
  • 37. Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV Use this space for text, and the space below for a wide column/bar graph Slide Title Goes Here 37
  • 38. Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV Use this space for text, and the space below for a wide column/bar graph Slide Title Goes Here 38
  • 39. Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV Restore Trust in the Web solid.mit.edu
  • 40. Maximize video ad performance on YouTube, Facebook, Instagram and Connected TV Bettina Hein @bettinahein b@helloyellow.co www.helloyellow.co Danke.