Who was Igor Ansoff? The Father of Strategic Management

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Nandan Kumar

Strategic Marketing Techniques

Empresariales

 Who is Ansoff?
 Igor Ansoff
(December 12,1918 to July 14,2002)
 An Russian American applied
mathematician and business manager.
 Father of strategic management
ANSOFF MATRIX

Internationalization
Mergers & Acquisition
MARKET DEVELOPMENT

Tata motors(Nano)
Tata swatch
PRODUCT DEVELOPMENT

Aerospace
Ship building
Defence
DIVERSIFICATION

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