Smart Coatings Markets 2015-2022

n-tech Research Report
Smart Coatings Markets 2015 – 2022
Issue date: January 2015
Code: Nano-801
n-tech Research PO Box 3840 Glen Allen, VA 23058
Phone: 804-938-0030
Email: info@ntechresearch.com

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Report Description:
Smart coatings are coatings that dynamically adapt their properties to an external
stimulus and they are of growing commercial importance.
n-tech Research has been covering the smart coatings market for four years and believes
that the market opportunities for these materials has never been better. We see revenues
from these interesting materials increasing rapidly in key sectors of the economy including
construction, automotive, medical, consumer electronic goods and the military. These
are all market sectors where the “smartness” and functionality of materials – rather than
price – shape purchasing decisions.
This report assesses the latest technical developments in the smart coatings space. As
in previous n-tech Research reports, this report analyzes both the relatively mature
sectors of the smart coatings market (e.g., self-cleaning coatings), but in or 2015 report
we have also added coverage of newer areas such as smart multi-layer coatings and
smart coatings for air purification. The report also includes our latest take on
manufacturing; coating technology as it applies to smart coatings specifically.

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The report also includes highly granular eight-year forecasts for all of the main market
sectors where smart coatings are being – or will soon be – used. These forecasts are in
both volume (square meters) and value ($ millions) terms and for each end user sector
we include separate forecasts for all the main classes of smart coatings. The report also
contains a comprehensive analysis of product/market strategies and supply chain issues
in the smart coating space.
n-tech Research believes that this report will provide guidance to coatings and other
specialty chemical firms, as well as firms making production equipment, and others
planning to make investments in all kinds in smart materials.
Table of Contents
Executive Summary
E.1 Technology Evolving: The Business Impact of the New Smart Coatings
E.1.1Self-Healing, Self-Assembling and Self-Cleaning Coatings: The Nanotechnologists’
Dream Fulfilled
E.1.2 Smart Coatings for Smart Glass and Color-Shifting
E.1.3 Other Coatings and Future Coatings
E.2 The Next Markets for Smart Coatings
E.2.1 The Future of Smart Coatings is in Electronics
E.2.2 What’s Left for Smart Coatings in the Energy and Construction Sector
E.2.3 Military and Healthcare: Standing Outside the Fray
E.2.4 Smart Coatings in the Automotive and Transportation Sector
E.3 Effective Competition in the Smart Coatings Space
E.3.1 Smart Coatings Compete With Sensors and Smart Surfaces
E.3.2 The Supply Chain versus the Innovation Chain
E.3.3 Barriers to Growth in the Smart Coatings Market
E.4 Summary of Eight-Year Smart Coatings Market Forecasts
Chapter One: Introduction
1.1 Background to the Report
1.1.1 Smart Coatings: A Definition
1.1.2 What’s Next in Smart Coatings: Electronics Industry and the Internet-of-Things
1.1.3 What’s Left in Energy and Construction Sector
1.1.4 Moderate Growth Opportunities for Smart Coatings: Military and Healthcare
1.1.5 The Competition
1.2 Objectives and Scope of this Report
1.3 Methodology of this Report
1.4 Plan of this Report
Chapter Two: Smart Coatings: Technical and Product Trends
2.1 Self-Healing Coatings
2.1.1 Current Products on the Market

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2.1.2 Technologies and Commercialization Directions in Self-healing Coatings: Embedded
Capsules, Reversible Polymers and Shape Memory Materials
2.1.3 The Future of Self-Healing Coatings
2.2 Self-Assembling Coatings
2.2.1 Self-Assembly and Self-Stratification as a Way to Reduce Manufacturing Costs
2.3 Self-Assembled Monolayers
2.4 New Directions for Self-Assembling and Self-Stratifying Coatings
2.5 Self-Cleaning Coatings
2.5.1 Products and Commercial Trends for Self-Cleaning Coatings
2.5.2 Hydrophobic Coatings
2.5.3 Hydrophilic Coatings
2.5.4 Oleophobic Coatings
2.5.5 Towards Multi-Functionality in Self-Cleaning Coatings
2.5.6 Self-Cleaning Coatings: Products and Suppliers
2.6 Smart Coatings for Corrosion/Wear Resistance
2.6.1 The Dangers of Chromium VI
2.6.2 New Technical Directions for Smart Anti-Corrosion Coatings
2.6.3 Commercialization of Novel Anti-Corrosion and Wear Resistant Coatings
2.7 Smart Antimicrobial and Antifungal Coatings
2.7.1 Main R&D Trends in Antimicrobial Coatings
2.7.2 Smart Silver as an Antimicrobial
2.7.3 Hydrogels as an Smart Antimicrobial Coatings
2.7.4 Other Materials as Smart Antimicrobial Coatings
2.7.5 Making Smart Antimicrobials Smarter
2.8 Smart Anti-Fouling Coatings
2.8.1 The Downside of Copper
2.8.2 Smart Coating Alternatives to Copper for Anti-Fouling Applications: Main R&D Directions
2.9 Self-Dimming Coatings: Smart Windows
2.9.1 Electrochromic Coatings
2.9.2 Photochromic Coatings
2.9.3 SPD Coatings
2.9.4 Thermochromic Windows
2.9.5 PDLC
2.9.6 Supply Chain for Smart Windows
2.10 Color-Shifting Coatings
2.10.1 Applicable Technologies
2.10.2 The Downside of Color Shifting
2.10.3 A Case Study: The Exploration Tower at Port Canaveral
2.11 Pressure-Responsive Smart Coatings: Pressure-Responsive Paints
2.11.1 Key Products and Product Trends
2.12 Smart Optical Coatings and Metamaterials
2.12.1 Anti-Reflection Coatings
2.12.2 Transparent Conductive Coatings
2.12.3 Extreme UV Coatings
2.12.4 Metamaterials
2.13 Shape-Memory Coatings
2.14 Multilayer Smart Coatings
2.15 Smart Nanocoatings

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2.16 Manufacturing Innovations Impacting the Smart Coatings Sector
2.16.1 Impact of Printing Technology Advances on Smart Coating
2.16.2 Importance of Layer-by-Layer Self-Assembly
2.17 Key Points from this Chapter
Chapter Three: Smart Coatings: Opportunity Analysis and Market Forecast
3.1 Forecasting Methodology
3.1.1 Forecasting Philosophy
3.1.2 Sources of Data
3.1.3 Economic Assumptions
3.1.4 Breakout by Materials Used
3.1.5 Uncertainties and Usefulness of Our Forecasts
3.1.6 Alternative Scenarios
3.2 Smart Coatings in the Construction Industry
3.2.1 Smart (Self-Dimming) Windows
3.2.2 Self-Cleaning Glass
3.2.3 Self-Healing Paints and Concrete
3.2.4 Anti-Corrosion Coatings and Antimicrobials
3.2.5 Forecast for Smart Coatings in the Construction Segment by Application and Material
Type
3.3 Smart Coatings in the Energy Industry
3.3.1 Photovoltaics – Cleaner Glass and Anti-Reflective Coatings
3.3.2 Fuel Cells, Batteries, and Smart Coatings
3.3.3 Smart Coatings for Wind and Gas Turbines
3.3.4 Smart Coatings for Removal of Oil Slicks
3.3.5 Forecast for Smart Coatings in the Energy Generation Segment by Application and
Material Type
3.4 Automotive, Aerospace and Marine Markets for Smart Coatings
3.4.1 Corrosion Sensing and Corrosion Control
3.4.2 Anti-Fouling Applications
3.4.3 Self-Dimming, Self-Cleaning, and Self-Deicing Windows and Mirrors
3.4.4 Self-Repairing Body Coatings
3.4.5 Smart Coatings in Braking and Suspension Systems
3.4.6 Smart Coatings for Lubricants
3.4.7 Smart Tires
3.4.8 Forecast for Smart Coatings in the Transportation Segment by Application and Material
Type
3.5 Medical and Dental Applications for Smart Coatings
3.5.1 Drug Delivery Coatings
3.5.2 Anti-Microbial and Anti-Inflammatory Coatings
3.5.3 Diagnostic Sensing Coatings
3.5.4 Medical Uniforms and Medical Monitoring Garments
3.5.5 Forecast for Smart Coatings in the Medical Segment by Application and Material Type
3.6 Consumer Electronics and Computers
3.6.1 Anti-Scratch Materials
3.6.2 Self-Cleaning Displays
3.6.3 Other Touch-Screen Coatings
3.6.4 Pressure-Sensing and Haptic Coatings

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3.6.5 Forecast for Smart Coatings in the Consumer Electronic Segment by Application and
Material Type
3.7 Smart Textiles and Clothing
3.7.1 Environmentally Responsive Textiles
3.7.2 Self-Cleaning Carpets and Fabrics
3.7.3 Fire-Retardant Textiles and Garments
3.7.4 Forecast for Smart Polymers in Smart Textiles by Application and Material Type
3.8 Military and Domestic Security Markets for Smart Coatings
3.8.1 Camouflage
3.8.2 Smart Coatings for the Detection of Toxic Substances
3.8.3 Uniforms
3.8.4 Naval Anti-Fouling
3.8.5 Forecast for Smart Coatings in the Military Segment by Application and Material Type
3.9 Summary Forecasts
3.9.1 Summary by Application
Acronyms and Abbreviations Used In this Report
About the Author
List of Exhibits
Exhibit E-1: Eight-Year Revenue Forecast for Smart Coatings by Industry ($ Millions)
Exhibit 2-1: Early Commercialized Self-Healing Coatings
Exhibit 2-2: Major Research Initiatives and Trends in the Self-Healing and Self-Repairing
Coating Segment
Exhibit 2-3: Notable Companies and Products in the Self-Assembling, Self-Organizing and Self-
Stratifying Segment
Exhibit 2-4: Major Research Projects on Self-Assembling and Self-Stratifying Coatings and
Their Future Impact
Exhibit 2-5: Players and Products in the Self-Cleaning Windows Space
Exhibit 2-6: Self-Cleaning Windows Firms: Comparative Listing
Exhibit 2-7: Notable Companies, Products, and Trends in the Self-cleaning Surfaces Segment
Exhibit 2-8: Notable Companies, Products, and Trends in the Corrosion and Wear Resistant
Segment
Exhibit 2-9: Antimicrobial Coating Products and Their Applicability
Exhibit 2-10: Major Research Projects and Trends in the Antimicrobial/Bioactive Coatings
Segment
Exhibit 2-11: Comparison of Smart Windows Materials and Technologies
Exhibit 2-12: Key Trends in Pressure-Responsive Smart Coatings
Exhibit 3-1: Approximate Share of Different Types of Smart Coatings in Each Application – 2015
Exhibit 3-2: Potential Applications for Smart Coatings in the Building Construction Markets
Exhibit 3-3: Eight-Year Forecast of Electrochromic Window Coatings in the Construction Sector
Exhibit 3-4: Eight-Year Forecast of Other Self-Dimming Window Coatings in the Construction
Sector
Exhibit 3-5: Eight-Year Forecast of Self-Cleaning Coatings in the Construction Sector
Exhibit 3-6: Eight-Year Forecast of Corrosion-Prevention Coatings in the Construction Sector
Exhibit 3-7: Eight-Year Forecast of Self-Healing Coatings in the Construction Sector
Exhibit 3-8: Potential of Smart Coatings in Key Energy Generation Applications

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Exhibit 3-9: Eight-Year Forecast of Fuel-Cell Coatings in the Energy Generation Sector
Exhibit 3-10: Eight-Year Forecast of Self-Cleaning Coatings Used in Solar Energy Applications
Exhibit 3-11: Eight-Year Forecast of Self-Cleaning/Corrosion-Prevention Coatings used in Wind
Energy Applications
Exhibit 3-12: Eight-Year Forecast of Smart Coatings for Oil Slick Removal
Exhibit 3-13: Potential of Smart Coatings in Key Automobile Applications
Exhibit 3-14: Eight-Year Forecast of Self-Healing Coatings for Automotive Applications
Exhibit 3-15: Eight-Year Forecast of Self-Dimming Coatings used in Aircraft
Exhibit 3-16: Eight-Year Forecasts of Self-Dimming Coatings used in Automotive and Public
Transportation
Exhibit 3-17: Eight-Year Forecast of Smart Sensing Coatings used in Aircraft
Exhibit 3-18: Eight-Year Forecast of Smart Antifouling Coatings for Marine Applications
Exhibit 3-19 Eight-Year Forecast of Smart Lubricant Coatings for Automotive Applications
Exhibit 3-20: Eight-Year Forecast of Smart Tire Coatings for Automotive Applications
Exhibit 3-21: Potential of Smart Coatings in Key Medical Applications
Exhibit 3-22: Eight-Year Forecast of Smart Coatings for Drug-Delivery
Exhibit 3-23: Eight-Year Forecast of Antimicrobial Coatings in Medical Applications
Exhibit 3-24: Eight-Year Forecast of Smart Medical Uniform Coatings
Exhibit 3-25: Potential of Smart Coatings in Key Consumer Electronics Applications
Exhibit 3-26: Eight-Year Forecast of Anti-Scratch Coatings for Consumer Electronics
Applications
Exhibit 3-27: Eight-Year Forecast of Touch-Screen Coatings for Consumer Electronics
Applications
Exhibit 3-28: Eight-Year Forecast of Pressure-Sensing Coatings for Consumer
Electronics Applications
Exhibit 3-29: Potential of Smart Coatings In Key Textile and Clothing Applications
Exhibit 3-30: Eight-Year Forecast of Environmentally Responsive Textile Coatings
Exhibit 3-31: Eight-Year Forecast of Self-Cleaning Textile Coatings
Exhibit 3-32: Eight-Year Forecast of Flame-Retardant Textile Coatings
Exhibit 3-33: Eight-Year Forecast of Corrosion-Resistant Coatings for Military
Applications
Exhibit 3-34: Eight-Year Forecast of Camouflage Coatings for Military Applications
Exhibit 3-35: Eight-Year Forecast of Biosensing Coatings for Military Applications
Exhibit 3-36: Eight-Year Forecast of Smart Coatings for Military Uniforms (other than
camouflage coatings)
Exhibit 3-37: Eight-Year Forecast of Naval Antifouling Coatings
Exhibit 3-38: Eight-Year Revenue Forecast for Smart Coatings by Industry and Coating
Type ($ Millions)

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Chapter One: Introduction
1.1 Background to the Report
1.1.1 Smart Coatings: A Definition
Smart coatings have no firm definition and are sometimes taken as no more than
another—more hyperbolic—way of saying “functional coatings.” Included in this
“functional coatings” category are coatings that can change in response to an external
stimulus, such as light, electric current, pressure, etc. Also included are coatings that are
specifically intended to stand up to extreme conditions and therefore respond
by not responding.
Why smart coatings are like supercomputers: This definition of functional coatings
therefore covers a huge range of materials and n-tech Research believes that, from the
perspective of carrying out an opportunity analysis, a better definition would be one in
which we define smart coatings as those that are at the leading edge in terms of their
functionality.
In other words, smart coatings are smart in the same way that supercomputers are super.
This is a shifting definition; supercomputer power from a decade ago can now be found
in an iPhone. Similarly, some years back we might have included the transparent
conductor ITO in a list of smart materials, but ITO would seem out of place in such a list
today. These days, smart coatings are about self-healing coatings, self-cleaning
coatings, etc.
1.1.2 What’s Next in Smart Coatings: Electronics Industry and the Internet-
of-Things
In the smart coatings report that n-tech Research published in 2013, we predicted that
the next opportunity for smart coatings would be found in the electronics sector. In fact,
we have an even more favorable view of the commercial potential for smart electronics
coatings this year, because of the rise of the so-called Internet-of-Things (IoT), as well as
the trends in electronics coatings sector that we noted in 2013.
Again, as we discuss more below, we think the bloom is off the “green” energy rose and
the manufacturers of smart coatings will be looking for better opportunities. n-tech
Research thinks they may well find it in the electronics market.
Smart coatings and the IoT: The idea behind the IoT is that—using embedded sensors
and processors—buildings, appliances, machines and objects more generally will
become more responsive to human needs in both personal and professional
environments. The goal here is the same one that has motivated automation since the
beginning; to free up time, so that people can do what they would rather be doing.

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At the present time, the IoT is usually presented as consisting of networks of Internet-
connected sensors, and multiprocessing units (MPUs). Smart materials such as coatings
are hardly mentioned in current IoT literature.
Nonetheless, n-tech Research believes that smart coatings in the IoT would be a perfect
fit. For example, self-cleaning and self-repairing coatings couldn’t be better suited to the
IoT philosophy; what could be more convenient and save more time than surfaces that
clean and repair themselves? And that is something that sensors in the usual meaning of
the word can’t do.
Smart coatings may do more than just complement sensors in the IoT. They can compete
with IoT sensors directly since some stimuli-responsive coatings can act directly as a
sensor. A smart coating that is also a sensor would likely be a more cost effective way to
create a wide-area sensing panel than a large array of sensing devices.
Other electronics opportunities: n-tech Research believes that the electronics industry
is now one of the largest potential consumers of smart coatings. Smart coatings
developed for electronics applications can be formulated to offer multiple functionalities.
We also think that smart coatings opportunities in consumer electronics in particular will
attract investment, primarily because the addressable markets are so large. In this
context, one area that n-tech Research believes will be of especial importance
commercially will be protective smart coatings for smartphone users. These will protect
devices from hydrolytic, yellowing, and chemical effects.
Self-healing coatings are also most likely a class of smart coatings that will generate
revenues in the electronics sector. A couple of examples here:
 Waterborne polyurethane dispersions have been shown to conveniently realign
themselves to fill in scratches, primarily due to the elastically reversible hydrogen
bonds formed between the polymer chains in the coating binder. These would
seem to have applications in the consumer electronics space, although the
demand has certainly yet to be proved.
 Bayer’s Bayhydrol coating is being targeted at a more “proven” market. It can be
conveniently incorporated into the mass production lines in the electronics
industry, ensuring that sensitive displays are protected from damage during the
milling process. These temporary coatings, which can be peeled off once they
serve their purpose, are meant to protect touch screens against damage from dust
and other chemical and mechanical agents.

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1.1.3 What’s Left in Energy and Construction Sector
Understandably, much of the market emphasis in the smart coatings space over the past
decade has been on coatings that have targeted the needs of “green” buildings,
sustainable energy, etc. So much money was being poured into this space that it made
sense for smart coatings firms to target their products at the energy and green building
sectors.
However, as we enter 2015, the decline in oil prices has not only taken the steam out the
energy efficiency story but threatens to curb the resurgent green tech sector where, for
example, self-healing and self-cleaning coatings seemed to have viable applications.
n-tech Research's current thinking is that from the perspective of the smart coatings
business, energy and construction markets will be a mixed bag. On a positive note, no
one seems to be seriously suggesting a big slump in building and we can be reasonably
certain that most governments will try to manage the money supply so that this doesn’t
happen. The exception here may be in China where the construction industry seems to
have seriously overbuilt.
That said, n-tech Research expects that many of the incentives provided for green
building may quietly disappear and this may mean that providing a special focus on this
sector—self-cleaning coatings for solar panels for example—no longer makes much
sense. There is again an exception here. In this case it is Japan, where solar is having
something of a revival at the moment.
But solar is not the only problem here. n-tech Research also believes that market
opportunities are going to be limited in the oil and gas sector, too. If the era of high oil
prices is waning, we should expect that the smart protective coatings that in the past have
been sold to gas and oil firms looking for new wells and deposits to see a decline.
All this raises the issue of how smart coatings firms will reposition their product ranges in
the near future to minimize the growing business risks associated with energy and
“green.”
Smart windows: In some cases, this is fairly obvious—a protective coating for a wind
generator can be fairly easily turned into something else. A more interesting (i.e. difficult)
problem is in the smart windows space. Smart windows are an iconic smart coatings
product and have largely been sold based on some kind of energy efficiency story.
This may have to change. Instead, we think the business development thrust in the smart
windows space in the future is going to have to appeal to quality of light, aesthetics,
privacy and mood. Interestingly, this is exactly the same marketing direction that smart
lighting is currently taking and for much the same reasons that we think will impact the
smart windows business.

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1.1.4 Moderate Growth Opportunities for Smart Coatings: Military and
Healthcare
While much of the market activity in the smart coatings space may well be characterized
by a shift from “green” to electronics, n-tech Research believes that there are still plenty
of opportunities for smart coatings that stand outside the fray. Many (but not all) of these
moderate growth opportunities fall into the military and healthcare sector and some of the
most attractive include the ones reviewed below.
Smart antimicrobial coatings: Smart coatings for use as antimicrobial agents are
extending beyond medical uses to the food, textile, and residential segments. As a result,
n-tech Research sees the addressable market for smart anti-microbial coatings growing.
We also see this as an area where the technological options are expanding. Antimicrobial
coatings have typically been based on the sustained release of silver ions. However, n-
tech Research believes that other smart antimicrobial coatings that work via physical
mechanisms leading to the destruction of the thin cell walls of microbes may prove more
effective in the future.
Innovative drug delivery agents: The majority of smart coatings that are meant to
trigger automatic drug release based on an external stimuli are still in the research phase
and there is uncertainty over the commercial release of such advanced drug delivery
systems in the immediate future. Since such coatings will have to pass through many
more tests than other types of smart coatings, there is also additional business risk in this
market segment.
That said, there are some interesting developments in this space and new coatings of this
type can plug into the demand from aging populations in the developed countries. Among
the developments we see in this area that appear to meet a real need are bio-adhesive
coatings that offer controlled drug release for the prevention of drug overdoses in critical
situations.
Anti-corrosion coatings in the military: The military seems likely to continue to be an
attractive market (and funding source) for smart coatings. As n-tech Research sees it,
the military is likely to be especially interested in anti-corrosion coatings.
What stands out in this regard are new smart coatings designed to protect galvanized
steel and aluminum surfaces. In this context, we anticipate that military markets will be
examining closely the ability of such smart coatings to extend the service life, reduce
operational costs, and improve the chemical resistance of metal structures relevant to
military applications; this will lead to the adoption of these materials for other related
military applications in the medium term.

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Self-stratifying coatings in the automotive sector: Labor and material costs involved
in the application of a second coating on automobiles has been an issue in the industry
for some time. As a result, self-stratifying coatings that are able to form multilayer films
from a single coating system are gaining prominence in the automobile industry, which is
looking to cut operating expenses.
Given the potential of self-stratifying coatings to offer multiple advantages, such as
enhanced mechanical strength, wear resistance, and adhesion performance with minimal
operational hassles and reasonable costs, n-tech Research believes that such coatings
will garner higher demand in the automotive market in the near-to-medium term and their
use may be extended to markets outside of the automotive sector.
1.1.5 The Competition
As the examples given above suggest, there appear to be significant opportunities for
smart coatings going forward. However, n-tech Research notes that in many cases the
factors that are driving smart coatings markets are also good news for competitive
products.
For example, in the IoT space with which we began, arrays of individual sensors are
certainly a close substitute for some smart-coated substrates, although we would not be
surprised if sensor arrays turn out to be more expensive than coatings.
And smart coatings have an even closer competitor in the form of smart surfaces, which
can achieve many of the same effects as smart coatings, but through nano-patterning
surfaces. Smart surfaces are only beginning to be commercialized and smart coatings
have a head start. But increasingly all the market sectors in which smart coatings play
will see penetration from smart surfaces too.
Smart coatings, as we see it then, will have plenty of opportunities. But also plenty of
competition.
1.2 Objectives and Scope of this Report
This report identifies and quantifies the opportunities, challenges, and prospects for
growth in the smart coatings market. Specifically, it covers smart coating technologies,
emerging markets and applications, supply chain dynamics and leading firms, and other
growth drivers and presents our eight-year forecast for the smart coatings market. For
the purposes of this report, we have adopted the definition of smart coatings explained at
the beginning of this chapter where we essentially adopted the view that “smart coatings,”
are leading-edge functional coatings.
n-tech Research has been providing industry analysis of the smart coatings market for
more than five years and is a leading supplier of analysis in this space. This report is the

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latest n-tech Research report on opportunities in the smart coatings market with respect
to material choices and applications. The goal of this report is to analyze and forecast the
prospects for smart coating applications and materials choices in the coming eight years.
Because smart coatings are used in such a wide variety of applications, the scope of the
report has been limited to applications with the greatest market potential over the
forecasting period of this report. In addition, the report is written with a focus on existing
and emerging technologies that are close to commercialization.
n-tech Research believes that smart coatings will continue to proliferate as prices come
down and functionality improves. The key growth drivers are the lower cost of ownership
in price-sensitive markets and novel functionality in price-insensitive segments. There are
opportunities for growth in all market segments reviewed in the report—medical, military,
energy, transportation, electronics, and construction.
By reviewing emerging smart coatings technologies across a variety of applications, we
show where new business revenues can be created and existing smart coatings can find
new markets in the next eight years, and present our forecasts by application and material
or functionality.
While we have avoided discussing ultra-futuristic smart materials, we have examined
what the commercial implications might be for some of the newest materials that can be
adapted as smart coatings.
1.3 Methodology of this Report
This report is based on n-tech Research' ongoing industry research in the area of smart
coatings and related materials. Keeping pace with the dynamically changing technological
environment, n-tech Research has not only considered the mainstream applications of
diverse types of smart coatings, but also investigated niche and upcoming application
areas that have promising growth potential for smart coatings.
The information in this report comes from a variety of sources, but principally comes from
primary interviews with insiders in the field of smart coatings commercialization.
Secondary research was based on a variety of sources, such as information available on
the World Wide Web, technical journals, press releases, trade press articles, government
databases, company literature, and SEC filings and used to further elucidate major trends
in the smart coatings market.
The forecasting approach taken and the assumptions made when preparing the forecasts
in this report are explained in more detail in Chapter Three, but the basic approach taken
here was to identify and quantify the underlying addressable markets, the penetration of

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various smart coating technologies in those markets, and how other market elements may
impact the growth in demand for smart coatings.
In addition, some of the data for this report comes from the previous n-tech Research
report "Smart Coatings Markets—2013" (February 2013). Whenever information has
been used from an earlier report, we have reinvestigated, reanalyzed, and reconsidered
it in light of the current market status.
This report is entirely international in scope. The forecasts are worldwide forecasts, but
we have broken them out by geography in appropriate ways.
Other than this we have not been geographically selective in the firms that we have
covered in the report or interviewed in order to collect information. However, a certain
degree of emphasis has been placed on the developed world, because most of the
research around smart coatings is pursued in the developed world. The firms and
research discussed in this report were selected by importance, not by location.
1.4 Plan of this Report
Chapter Two presents an overview of the emerging materials and research trends across
the various smart coating applications highlighted in this report. It covers both work done
in the private sector at large and small companies and military research. Where applicable
to commercialization, university research is also discussed. A special focus is placed on
the value proposition of the coatings.
Chapter Three broadly discusses the state of the smart-coatings end-use markets and
where they are heading. This chapter is segmented by application, and the emphasis is
on the largest opportunities, which are not necessarily the largest markets.
Simultaneously, this chapter also provides our eight-year forecasts for the smart coating
technologies and applications that are discussed in the report.

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