project portfolio 1 completed in month 6

1. PERSONALBRAND EXPLORATION
Naomi Baker
Project & Portfolio I: Week 3
June 18, 2020

2. Naomi was introduced to music at a very young age. Music has
been a driving force in her life. Curious of the back end of the
music industry she met Mario Maitland a mentor and teacher
with a music school Maitland Conservatory. He taught her music
production and gave her a crash course of music business. She
then aspired to work with other artist and musicians in helping
them articulate their character and repertoire through the music
they create. Naomi was able to enroll into Full Sail University
majoring in music business to pursue this career.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Artist Manager
• Artist and Repertoire /Manager
• Talent Acquisition Manager
Girl/Guy Next Door -Being in the studio hands
on and building skills and relationships as I work
with clients and colleagues. Helping artist
articulate their character and tone through the
music we make together.
Artist Management For Music Labels

4. TARGET AUDIENCE
Recruiters and Managers at WMG, UMG and SME
•
•
•
Demographics-60% male and 40% female,
30-45 years old, predominantly white,
college educated, located in west coast and
northeast America.
Psychographics-Enjoys music blogs and
multiple music groups as well as the
recording academy Grammy U.
Ideal Audience-Brandy Goodson, HR Senior
Manager (WMG), Jason McColl, A&R Manager
(WMG)

5. GOAL
S
Short Term: (Immediately After Graduation, 2021)
• Land an entry level A&R assistant position at WMG
‣ Connect with, and send a follow up promotional email to,
15 WMG team members on LinkedIn by August 31, 2021.
Mid Term: (2026)
• Start up a successful music label that caters to R&B and jazz artist
and musicians.
‣ Expand in artist clientele year after year attendance
resulting in 8 having artist and musicians on the roster by
December 31, 2031.
Long Term: (2041)
• Expand my music label to a talent agency catering to all artist,
musicians and dancers
‣ Have most of my artist as mainstream and in major music
festivals and global tours.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Social Media Management 80%
Presentation Software 65%
Time Management 70%
Public Speaking 60%
SOFTHARD
Notable Skills REQUIRED in TRADE & Current Proficiencies:
CRM Software 10%
WordPress CMS 10%
Professional Writing 40%
Public Speaking 60%
SOFTHARD

7. I help Artist and Musicians reach their full
potential in the music industry by advising
and managing the music and entertainment
make for all ages toenjoy.
PROMISE

8. CREDENTIALS
Work Experience:
• 3 years as Administration assistant atMaitland
Conservatory
Volunteer Experience:
• 3 month Boys and Girls Club music production
classes
Education:
• Music production and Music Buisness, Maitland
Conservatory (Certification 2016-2018)
• Music Business, B.S., Full Sail University (Exp. 2021)

9. Competition
Industry Experience:
• 6 mos working live events for WWE NXT
• 1 year Box office at Insomniac Events
Education:
• Music Business, B.S. Full Sail University
2020
Leadership Experience:
• No known leadership information
Skills and Proficiencies:
• Networking - 6 endorsements
• Social Media - 11 endorsements
• Team leadership - 6 endorsements
Nithun Rajandrean Naomi Baker
Overall Online Presence:
• Over 500 connections, banner image
customized, amateur headshot, detailed
summaries throughout profile, no articles
published, URL customized
• Grade: average, 56 out of 100
Industry Experience:
• 3 years Administrative assistant
for Maitland conservatory
Education:
• Current student enrolled in Music Business,
B.S. at Full Sail University
Leadership Experience:
• Volunteer at Boys and Girls Club teaching
music production
Skills and Proficiencies:
• No current skills with endorsements
Overall Online Presence:
• 13 connections, amateur headshot,
sporadically active on personal social
media accounts, URL customized
• Grade: poor, 15 out of 100

10. Competition
Brittany Barber Naomi Baker
Education:
Industry Experience:
• 3 years Administrative assistant
for Maitland conservatory
• Current student enrolled in Music Business,
B.S. at Full Sail University
Leadership Experience:
• Volunteer at Boys and Girls Club teaching
music production
Skills and Proficiencies:
• No current skills with endorsements
Overall Online Presence:
• 13 connections, amateur headshot,
sporadically active on personal social
media accounts, URL customized
• Grade: poor, 15 out of 100
Industry Experience:
• 2 years as BGV for Chrisette Michelle
• 4 years as an Quality Assurance Analyst with Soothe and
Toco Warranty
• 3 years Songrwiter/producer/engineer with Spirit Music
Group
• 8 mos as A&R consultant at MBO Partners and currently
working as an A&R atWMG
Education:
• Social Work B.S., CSU-Dominguez Hills 2009
• Entertainment Business M.S., Full Sail University 2011
• Arts, Entertainment , and media management A.A.,
Musicians institute
Skills and Proficiencies:
• Microsoft excel - 1 endorsement
• Music industry
• Songwriting
Overall Online Presence:
• 215 connections, banner image not yet customized,
professional headshot, detailed profile summaries, URL
not yet customized
• Grade: Good, 80 out of 100

11. Challenging, influencing and creating music
through the experiences in life to tell a story.
Brand Position
Naomi Baker
Naomi uses music as a way to
tell her story and strives to help
others tell theirs through
music.

12. Networking &
Marketing
Industry Events & Organizations
• Music Biz Annual Conference
‣ May 10 - 13, 2021| Nashville, TN
• ASCAP Experience
‣ June 18, 2020| Home Edition
• WIMspirations
‣ June 24, 2020 | Zoom Webinar
Digital Marketing
• Primary Content: est. a blog called “Music Through Her Mind” displaying content from
different artist like new music to concert tours.
• Primary Tools: Instagram and Twitter- promote blog through a link and weekly post of
updated music news; LinkedIn - network with industry pros and publish monthly articles
highlighting some of the blog stories.
• Website: Full Sail digital portfolio site to showcase school work; use blog to showcase my
personal blog.

13. Professional
Development
Formal Education
• Complete Music Business, B.S. by expected
graduation date in 2021
Technical Skills
• CRM training and tips through Linkedin
learning 2020
• WordPress 5 Essential Training - Linkedin
learning 2020
Soft Skills
• Professional Writing - Linkedin learning, 2020
• Join local Grammy U chapter and attend
events starting 2021
• Public Speaking - Linkedin learning 2020
Mentor
• Seeking senior-level marketing pro with at
least 25 yrs of experience in Music industry
that shares a creative and musical interest.

14. Naomi Baker
You know how independent artist
don’t get acknowledged the same
as an artist that is signed to a big name
label, what I do is work with artist under my
independent label and help them be just as mainstream as
the big name labels artist. In fact, I have a couple of artist
working with me now on a EP you can check it out on
Spotify and apple music.

15. References
Rajandrean, N. (2020). Nithun RajandreanLi
nkedIn Profile. Retrieved June 21, 2020, from
https://www.linkedin.com/in/nrajandrean/
Barber, B. (2020). Brittany Barber LinkedIn
Profile. Retrieved June 21, 2020, from https://
www.linkedin.com/in/brittany-
barber-75a25149/
OnetonLine, (2020) Summary Report for:
13-1011.00 - Agents and Business Managers
of Artists, Performers, and Athletes. (n.d.).
Retrieved from https://www.onetonline.org/
link/summary/13-1011.00
Warner Music Group (2020). Retrieved from
https://wmg.wd1.myworkdayjobs.com/
WMGUS/jobs
Music Biz 2020: May 11 - 14, 2020: JW
Marriott Nashville. (2020, May 20). Retrieved
from https://musicbiz.org/events/music-
biz-2020/
WIM Events. (2020.). Retrieved from https://
www.womeninmusic.org/events.html