1. Increasing importance of social
media in education
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2. By Jon Russell
-Social m ed ia has alread y m ad e a big im pact in
less than five years.
- Social m ed ia ( Facebook , Twitter ) is huge Asia
such as C hina and Japan .
- Social m ed ia presents a huge for schools ,
universities, and ed ucational organisations in the
West.
-H ow can schools and universities using social
m ed ia to help stud ents and ed ucational
organisations ?

3. The Singapore Management
University example
-Professor M ichael N etzely, teaches at SM U about
internet com m unications. ( social m ed ia )
-Teaching by “ getting their hand s d irty” on blogger
,Word Press, Twitter, Tum ber, Facebook and others
m ed ia platform s.
-The D igital M ed ia Asia Wiki is a website d esigned
, written and created by his stud ents .

4. Benefits of social media for students
and
educational organisations
Online portfolio
-U sing social m ed ia to give stud ents hand s that
can be assigned such as The D igital M ed ia Asia
Wiki.
-H elps d em onstrate skills and und erstand ing.
-Build ing an online portfolio or establishing a
hobby . (blogging , social networking)

5. Benefits of social media for students
and
educational organisations
Development of core skills
-Internet continues to rem ain a key
com m unication channel for com panies.
-Social m ed ia are sought by em ployers.
- Stud ents who have d evelop key skills m ake
them m ore attractive to future em ployers .

6. Benefits of social media for students
and
educational organisations
Improved communication
-Social m ed ia is a key for com m unication such as
Facebook , Twitter
- N etzley m akes use of Twitter , tweeting
interesting links to stud ents and com m unicating
key topics.
- Facebook group or Google+ circle could be use to
channel com m unication help stud ents with course
work and learning topics.

7. Benefits of social media for students
and
educational organisations
Recruitment
-Increasingly educational establishments are
utilising social media as part of their
communications.
-Facebook , regular content on Twitter , can be
used to share interesting links, student
information and gain the attention of potential
students online.
-Social media can help raise visibility.

8. Benefits of social media for students
and
educational organisations
A nd the future…
-Social M ed ia could see even greater integration
with location-based services.
-M ore personalised content to m obile d evices.
-Greater usage of tablet PC s .