1. Digital Marketing Resume 2015
Narendra Jain V
Place: Bangalore | Mobile: +91 – 9845400265 | Email: narendrajain1987@gmail.com
Professional Summary
Marketing professional with 3 years of experience in Digital Marketing / Online Marketing/Internet Marketing –
Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Optimization & Marketing (SMO
& SMM) and Out Bound Marketing.
Highly motivated team player with excellent interpersonal skills, proven communication, organizational, analytical,
presentation skills, and leadership qualities.
Work Experience:
Current Company: Patshala Education Pvt Ltd (www.patshala.in)
Designation: Sr. Digital Marketing Executive
Duration: Nov 2012 to Present
Responsibilities:
 Lead company’s digital marketing efforts to grow the online presence, engage audience & conversion
 Develop a comprehensive digital marketing strategy including content, web marketing, blogging, SEO/SEM etc
 Drive a dynamic web presence ensure the home page, information, navigation, landing page construction,
messaging and Calls to Action(CTA) are clear, compelling & consistent.
 Oversee the execution of digital marketing programs including paid search marketing, organic search, and web
display ads.
 Create compelling highly sharable marketing content and assets – articles, info graphics, Email Flyers,
brochure, PPTs, and PDFs etc in collaboration with content writers.
 Tracking and analyzing numbers and quality of visitors to gauge effectiveness of the website.
 Generate the reports on web traffic, trends and patterns including revenue (ROI) conversion and marketing
campaign performances.
 Complete website examination.
 Competitive analysis.
 Search Engine Marketing.
 Social Media Management
 Online Reputation Management.
 Handling Out Bound Marketing – Ground Marketing

2. Digital Marketing Resume 2015
Primary Skills
Search Engine Optimization – SEO
Website Optimization
On Page Optimization
 Keyword research and Optimization
 Meta Tags Creation
 Image Optimization
 URL Optimization
 W3C Validation & Canonical Issues
 Google Webmaster Tool – Analysis and Corrections
 Sitemaps Creation – XML Sitemap
 Robots.txt file
 Redirecting Error Pages – 301 errors, 404 errors etc.
 Internal Links management.
Off Page Optimization
 Analysis of latest Ranking factors.
 Directory Submissions.
 Search Engine Submissions.
 Social Book Markings.
 Blog / Article Submissions.
 Forums Participation, Q&A Website participation and Social Network activities.
 Back Links Building.
 Info-graphics, PPTs, PDFs etc creation and submissions.
Conceptualization of Landing Page in line with the business objective & optimization.
Google Analytics – Analysis and Reporting.
Search Engine Marketing – SEM
 Google Ad words – Creating paid campaigns (Search Networks & Display Networks) and Ad Groups.
 Creating Google Ads – Text Ads and Image Ads or Display Ads according to Google Ad word Policy.
 Landing page content and design suggestion for the website.
 Keyword Analysis and Optimization.
 Managing budgets and biddings in line with competition of Paid Ads.
 Conversion tracking with Optimum Bid Management of the Keywords.
 Creating and managing a comprehensive Library of remarketing and converted audience lists captured by
Google Analytics or Google Ad words remarketing for strategic use across campaigns.

3. Digital Marketing Resume 2015
 Monitoring Keyword Bids, Daily and Monthly Budget Caps, Quality Score, Average positions, Search
Impression Share, Assists Clicks, Assists Impressions, Conversion, CTR and other Key Performance Indicators
(KPI).
 Multiple accounts handling
 Preparing daily, weekly and monthly campaign reports.
Social Media Optimization (SMO) or Social Media Marketing (SMM)
 Setting up social media accounts and maintain daily activities.
 Manage and optimize social acquisition, branding and other campaigns across several social media networks
like Facebook, Twitter, YouTube, LinkedIn, Google+, Pinterest, Quora, Slide share etc.
 Develop content for posting on all designated social media outlets.
 Development, execution and management of comprehensive digital marketing efforts, including Email
Marketing, Blogs, etc.
 Optimization and Content management of Blog (Wordpress) in coordination with Content Writers.
 Measure and report performance of all social media marketing campaigns.
 Working with social media groups to increase exposure and drive traffic to company website
 Evaluate and analyze end customer experience across all social channels and customer touch points
 Creative content planning and execution across the spectrum of social media channels
 Designing posters/banners for social media promotion.
Email Marketing
 Conceptualization of email flyers – Theme based flyers.
 Tracking Email Marketing Activity, analyzing and reporting
 Generating leads
Marketing – Ground Marketing
 Handling ground marketing activities.
 Materials creations – Flyers, Brochure, Wall Sticks and other print materials.
 Coordinating with vendors for speedy delivery of materials – Printing, News Paper Insertion etc.
 Making strategies for marketing campaign.
 Coordinating with flyer distributors during campaign to cover maximum area.
 Maintaining Database of various vendors.
Projects:
www.medicalcollegesinkarnataka.com
This website is developed to give all the information related to Medical Education in Karnataka to the students who
aspire to do medical / PG Medical in Karnataka.

4. Digital Marketing Resume 2015
Role:
1. Involved in the development of the website from the scratch.
2. SEO of the website.
3. Search Engine Marketing
4. Generating leads from the website.
5. Monitoring & Analysis of traffic to the website with Google Analytics.
6. Monitoring the health of the website with Google webmaster.
7. Generating daily, weekly and monthly reports from Analytics, Adwords and Webmaster.
www.medicaladmissions.net
This single page website is mainly developed to give basic information about the Medical Education in abroad
particularly in Nepal, China and Philippines and to generate leads for the Counseling team.
Role:
1. Involved in the development of the website from the scratch.
2. Search Engine Marketing (Google Ad words).
3. Generating leads from the website.
www.medicalcollegesinindia.com
This single page website was mainly developed to give basic information about the Medical Education in India and to
generate leads for the counseling team.
Role:
1. Involved in the development of the website from the scratch.
2. Search Engine Marketing (Google Ad words).
3. Generating leads from the website.
www.mbainkarnataka.co.in
This single page website was mainly developed to give basic information about the MBA Education in Karnataka and
to generate leads for the Counseling team for MBA Admissions.
Role:
1. Involved in the development of the website from the scratch.
2. Search Engine Marketing (Google Ad words).
3. Generating leads from the website.

5. Digital Marketing Resume 2015
www.pentagoneducation.com
Pentagon Education Services is the admission arm of Patshala Education Pvt Ltd. It gives overall information about
higher education in Karnataka. It give information about various courses like MBBS, PG Medical, BDS, MBA, BE,
Nursing etc.
1. Search Engine Optimization
2. Content Management (Blogging) in coordination with content writer.
3. Generation leads through Google Adwords.
4. Monitoring & Analysis of traffic to the website with Google Analytics.
5. Monitoring the health of the website with Google webmaster.
Academic Project Works
Course Title Description
MBA –
Dissertation
A study of customer service and its impact
on loyalty of customers in Automobile
industry
Studied buying behavior and importance of
supplementary and basic customer services in automobile
industry
MBA –
Internship
An organizational study of Robert Bosch
Engineering & Business Solutions
Limited and Data gathering & Analysis of
Product Ranges of Bosch Thermo
technology.
 Studied the organizational structure of the company.
 Studied the Product Line and technologies involved
in the products of Bosch Thermo technology.
B.E –
Project work
Study and Improvement of Slide Gate
System in Steel Making Shop at
VISL(SAIL), Bhadravathi
Studied the design of slide gate system and modified its
design to rectify the problem of leaking of molten metal.
Academic Qualification
Course College University/Board
MBA(Marketing &
Operations) - 2012
Alliance Business Academy, Bangalore,
Karnataka
Bangalore University
B.E(Mechanical
Engineering) - 2009
Jawaharlal Nehru National College Of
Engineering, Shimoga, Karnataka
Visvesvaraya Technological
University.
P.U.C - 2005 National Pre University College,
Shimoga, Karnataka.
Karnataka Pre-university
Board.
SSLC - 2003 Vikasa High School, Shimoga,
Karnataka
Karnataka State Secondary
Education Board.

6. Digital Marketing Resume 2015
Activities and Participations
1. Participated in PM Primer, a Project Management concepts for student community organized by
Project Management Institute- Bangalore Chapter.
2. Participated in “BRAND PONOROMA” a day seminar on Branding organized by Institute of
Technology and Management-Bangalore.
3. Participated in “OPERATIONS AND MANUFACTURING EXCELLENCE” a day seminar
organized by St. Joseph College of Business Administration.
4. Member of the organizing committee for college fest “ENTHRAL” in MBA.
5. Member of the organizing committee for Inter-Hostel competition “SAMRUDDI”.
6. Industrial visits to BEML-Mysore, Automotive Axle-Mysore, Kaiga Nuclear Power Plant, VSIL
(Undertaking of SAIL)-Bhadravathi, Perfect Alloys Components-Shimoga. Heritage Winery,
Channapatana, Mandya.
7. Organizing Marketing Club and events like Debate, Marketing games and quizzes.
Personal Information
Name : Narendra Jain V
Father Name : Vajranabhaiah G
Address : Sri Ram PG, 16th
Main Road, Near Mico Layout Police Station, BTM 2nd
Stage,
Bangalore - 560076
Date of Birth : 01-09-1987
Languages : English, Hindi & Kannada.
Declaration
I hereby declare that all the information furnished above is true to the best of my knowledge.
Date: (Narendra Jain V)
Place: Bangalore.