Use of mobile and its reach has multiplied immensely and it is nowadays used more than just for gaming and calling purposes.

1. How To Perform Mobile Keyword Research?

2. Introduction
Mobile keyword research has become very important in the last few years, especially since the launch of highly updated
apps and Smartphone.
And you will find a large number of internet marketers planning and implement their SEO strategy using mobile
keywords for better traffic.
At first glance, you may not immediately notice the difference between desktop and mobile keywords. But when you
put them in two separate tabs you will surely come to know the difference instantly.
Use of mobile and its reach has multiplied immensely and it is nowadays used more than just for gaming and calling
purposes. The Smart Insights report says that out of the overall time people spend on digital media, approximately 51%
of the time they are on mobile.
To improve the visibility and SEO of your site on mobile the first step is to start with mobile keyword research. It is one
of the most promising ways to start mobile marketing. And for that, you must know the basic difference between
desktop and mobile keywords.

3. How To Distinguish Mobile Keywords From Desktop Keywords
• To understand the difference between desktop and mobile keywords, you need to first understand
how searches are carried out on the desktop.
• Largely, the term mobile keywords refer to the keywords that are optimized considering the mobile
platform.
• For instance, since people use tablet or smartphone with a small screen to search for something on
the internet they prefer typing shorter keywords. That is why the keywords you would select for
mobiles should be shorter that users find easy to type.
• Although there is a lot of commonality between mobile and desktop keywords, there are three major
differences you can find:
 Typed queries vs spoken queries
 Informational queries vs indigenous queries
 Typo-free queries vs typo errors

4. Typed Queries vs Spoken Queries
 It is the major difference between mobile and desktop keywords. Nowadays, people also use
voice commands for searching different keywords.
 It is but natural that a user will most probably use his mobile for browsing the internet while
walking or traveling. Hence, you can expect him to opt for spoken queries.
Informational Queries vs. Indigenous /Local Queries
• The nature of the query a user chooses for a particular device makes all the difference. People
most often use mobile devices for their local or indigenous queries. For informational queries,
they prefer using the desktop.

5. Significance Of Carrying Mobile Keyword Research
• So, it is clear that there is a major difference between the keywords used for mobile and desktop. And that is
why you need to carry out mobile keyword research if you are interested in tapping the largely booming online
market that is more often accessed through a Smartphone or a tab.
Growth In Use Of Mobile For the Internet
• Latest studies also point out that searching on mobile is the latest norm. It is here to stay and evolve more in
the coming days.
• Statistics reveal that more than 77% searches on mobile are carried out at work or at home and 17% are
carried while on the move.
• Comfort and speed are the two reasons users prefer mobile for searching. It is a highly convenient platform
which is why it is more popular and effective today.

6. 1. Keep The Keywords Short
• Users always prefer using short keywords when they are searching on the internet. Short keywords are
comparatively much easier to type than the long-tail keywords.
• And to optimize benefits through mobile marketing, you need to keep the keywords always short. SEO
services more often stress on using keywords with only 2 to 3 words while carrying out mobile marketing.
• One of the most constructive tools to track down mobile keywords is SEMrush.
• Type any of the long-tail keywords in the search box and click the “Start now” button to get the results. It will show
you the desktop searches indicated by the graph. As you scroll below you will see ‘Related Keywords ‘category below
the graph bar.
• Here you have the option of under the ‘Keyword Overview’ heading to select the device. Once you select ‘mobile’ in
the device category, you will automatically see that the keywords become shorter and more basic.

7. 2. Significance of Location Component
• According to Google research around 94% users of Smartphone search for information based on location.
Hence, while selecting mobile keywords, location is an important component just as keeping the keywords
short.
• People start searching whenever they can access mobile. For getting the right location-based information
regarding the keywords, you can set up the Google My Business page. For setting it up:
 Go to https://google.com/business.
 Click the “Start Now” button in the middle.
 Enter your business information on the next page and then click “Continue”.
 Verify your information on the next page and again click “Continue”.
• Another important factor of localizing SEO is your NAP- Name, address, and phone number. You should have
NAP on every page of the site. Make sure that the NAP format is uniform across all the platforms and websites
wherever it will appear.
• You can use Schema markup for NAP so that the search engines can decode the information well enough.

8. Nearby & Near Me- Why You Should Not Miss Them?
Nearby and near me are the two commonly used keywords during local search and also one of the most used search terms
by the mobile users. So, keeping such common words in your mobile keywords can surely improve your traffic.
Improve Local Presence With Google Map
To ensure that the ranking of your website improves on the searches through mobile, also set up your presence on Google
Maps.

9. 3. Voice Search
 Have you ever thought of non-text searches? Voice search is
one of the most widely used alternative searches, especially
on mobile.
 Users find it easier to do the search using a program such as
Cortana, Google Now and Siri just by speaking. People also
use other programs such as Google Gesture SEARCH, Google
Goggles and so on.
 It also means that typing in the search bar is slowly becoming
an old thing and you can expect more people to use such
apps or features to search. But ranking can pose a big
problem for best SEO Service Company.

10. 4. Imaged-Based Popular Search Programs
• The most popular search programs as of now are Google Goggles and Google search. The former program is nothing but an app for
image recognition.
• All you have to do is to open the program and direct it towards a picture and the app will immediately search out the results based
on that particular program.
• Again, the user here is not using search browser. To ensure that your brand gets high recognition on mobile you can utilize your logo
for gaining maximum visibility and attract more traffic to your website through Google Goggles.
• Some ways to improve Image- Based Search are:-
Ranking High With Image-Based Program
• SEO marketing services make sure that the logo and brand name are associated with each other. To ensure that the user gets details
about your company through Google Goggle place the image of your brand/company in a prominent place just like Wal-Mart does,
say homepage.
• Do not forget to add ALT tags to all the images on your website. It will tell the search engines that there is a direct relation between
your images and brand name.

11. Conclusion
Since you do not have any option but to take mobile users seriously, it is high time that you focus on mobile keyword
research. Using shorter keywords that are location-based can surely help you in getting a better response from the mobile
searchers.
Importantly, within few years apps and features will be mostly used for finding anything specific and special programs like
Google Goggles or Cortana will be widely used.
If a company is unprepared for the demands of the mobile world, then it will surely suffer heavily. So now is the time to focus
on mobile keyword research, understand the difference between desktop and mobile keywords and implement a well-
planned strategy carried out as per the steps mentioned above.
One thing is sure that if you follow all the above steps and implement them, your website will surely gain a lot of advantages.
Very soon, you will see the results in the form of an increase in the number of visitors through mobile searches.

12. THANK YOU