movement to attract kids for visiting indonesia's national museum.

1. How to make Museum Nasional
to be the destination of family time?
091/DM/2012

2. Museum collects valuable things and show it to the public.
Just like the children. They also like to collect things and show it to their friends.
So we decide to glorify that…

3. Learn, Play, and Collect
Collectible items for kids
Are the reason for whole family to visit the museum.

4. Ayo jadi…
A project for children to collect special tokens from Museum Nasional’s collections theme.
More than just a campaign, they can learn about Indonesian history or culture through fun collecting.

5. Etc…
Every token contains images of Museum
National collections complete with its
information

6. Tokens are trophy. You should go to the museum, collect all the tokens, and keep it at
your own “museum”.

7. 1
Make class presidents
into the Kolektor Junior
initiators.
Give them the kit:
Museum Kolektor Junior
book filled with a series
tokens.
2
Children tends to
influenced by
friend
Make them show
off to their friends
and give them the
message,
“Ayo JadiKolektor
Junior! Collect the
tokens at Museum
Nasional, for free!”
3
Make every
children tell
their parents
and ask them
to go to the
museum.
This could be
parents
motivation and
“wake up call”
to visit the
museum.
4

8. They can earn the
tokens when they
buy ticket to the
museum.
They can ‘dig’
more tokens if
they can answer
the guides’ quiz. At
this challenge,
parent can help
their children.
The collection can
be stored at their
own Museum
Kolektor Junior
album which
available at the
Museum shop.
There will be
limited number of
give away tokens
for one day. The
objective is to
intrigue the kid
and make them
repeat to visit.

9. •Collections is for show and tell, soAyo JadiKolektor Juniorwill spread like a wild fire.
•Compare it with friends and compete to collect all the series. That’s why the hype
can keep going and they’ll keep eager to go to the museum.
•Once the trend hits, we create an engagement and social platform for them to play,
trade, and show off at the museum: MarkasKolektor Junior
•Day after day, we can build special bonding between family and museum.

10. Museum Nasional is a start
KolektorJunior’s exploration shouldn’t stop
Let them visit more museum in Indonesia and collect more series of tokens
“Museums are places where time is transformed into space”
-OrhanPamuk
Or turn into a places where you can collect family moments…